Productiveness software program big Atlassian is making its largest acquisition but so as to add a developer productiveness instrument to its product suite.  

Atlassian introduced Thursday it has agreed to amass the developer productiveness perception platform DX for $1 billion in money and restricted inventory. Enterprises use DX to investigate how productive their engineering groups are and determine bottlenecks slowing them down.

DX was launched 5 years in the past by Abi Noda and Greyson Junggren. Noda advised TechCrunch in 2022 that he based the corporate to discover a higher approach to perceive what hampered engineering groups. On the time, he felt the metrics he was utilizing as a product supervisor at GitHub weren’t giving him the total image, and he needed to construct one thing higher that didn’t make builders really feel like they have been being surveilled.  

“The assumptions we had about what we would have liked to assist ship merchandise sooner have been fairly totally different than what the groups and builders have been saying was getting of their means,” Noda advised TechCrunch on the time. “Even groups didn’t at all times have consciousness about their very own points and management.” 

DX got here out of stealth in 2022 and has since tripled its buyer base yearly. The corporate now works with greater than 350 enterprise clients, together with ADP, Adyen and GitHub, amongst others, whereas elevating lower than $5 million in enterprise funding.  

Atlassian co-founder and CEO Mike Cannon-Brookes advised TechCrunch that after attempting to construct an in-house developer productiveness perception instrument for 3 years, his Sydney, Australia-based firm realized it made sense to search for an exterior, current possibility.

DX was a pure selection, Cannon-Brookes mentioned, contemplating 90% of DX’s clients have been already used Atlassian’s challenge administration and collaboration instruments as effectively.

“DX has achieved an incredible job [of] understanding the qualitative and quantitative points of developer productiveness and turning that into actions that may enhance these firms and provides them insights and comparisons to others of their trade, others at their measurement, and many others.,” Cannon-Brookes mentioned. 

He added that the timing was proper as a result of rise of AI instruments and firms searching for methods to measure how they’re getting used.  

 “You all of the sudden have these budgets which are going up. Is {that a} good factor?” Cannon-Brookes mentioned. “Is that not a great factor?  Am I spending the cash in the proper methods? It’s actually, actually vital and demanding.” 

He added that there was a terrific cultural match, too. Cannon-Brookes mentioned he’s at all times felt an affinity for Utah-based entrepreneurs — DX relies in Salt Lake Metropolis — and he favored that each firms have been in a position to scale with out taking up a lot outdoors funding.  

The sensation was mutual.  

Noda advised TechCrunch this week that he thinks DX and Atlassian are higher collectively than aside and that a lot of Atlassian’s instruments are complementary to the info and knowledge that DX’s platform gathers.  

“We are in a position to present clients with that full flywheel to get the info and perceive the place we’re unhealthy,” Noda mentioned. “They’ll plug in Atlassian’s instruments and options to go tackle these bottlenecks. An end-to-end flywheel that’s in the end what clients need.” 

DX’s platform will probably be built-in into the broader Atlassian product suite. 

That is Atlassian’s second acquisition this month. The corporate introduced it was shopping for AI-browser developer The Browser Firm in early September.