30-Second Abstract
Apollo.io has sturdy multichannel sequencing, workflow, and enrichment capabilities.
The accuracy of contact particulars of prospects from the USA is excessive (~88%).
However, outdoors the USA the accuracy dropped to as little as 60%. Furthermore, Apollo.io additionally has limitations in scaling chilly e-mail campaigns and deliverability options.
In the event you’re on the lookout for globally correct contact databases with stronger scalability and deliverability, these options make extra sense:
- Saleshandy
- Klenty
- ZoomInfo
Apollo.io calls itself an outbound engine.
It helps you discover prospects, enrich information, personalize outreach, run multichannel campaigns, and handle and shut offers — multi functional place.
Effectively, it sounds just like the sort of software each outbound staff would need. However is it truly value the price, and does it carry out as promised?
I examined the platform for five months, and this weblog is my expertise with Apollo.
On this detailed evaluate of Apollo.io, I’ll:
- Break down each key characteristic Apollo.io gives
- Spotlight my very own observations on usability, pricing, and information high quality
- Share what real customers should say about it
- And at last, checklist sturdy options you’ll be able to think about to your actual use case
So, preserve studying to search out out if Apollo is definitely the proper software for you!
TL;DR: Is Apollo.io Price Paying for in 2025?
I’ll rapidly cowl who Apollo is good for, its strengths and weaknesses, and the perfect options to think about.
Who’s Apollo Ideally suited For?
Apollo.io primarily suits 2 varieties of customers:
- Those that need Apollo.io solely for prospecting and checklist constructing.
- Those that need a single platform to handle their full outbound lead technology from discovering results in closing them.
What Are Apollo.io’s Strengths
- Massive database with over 210M complete international contacts and 35M+ international corporations.
- 60+ filters that will help you slim down your search and discover related individuals for outreach.
- You attain out to your target market with multichannel sequences utilizing chilly emails, LinkedIn outreach, and calls.
- Apollo.io simply integrates with in style CRM platforms like Pipedrive, Salesforce, HubSpot, and extra instruments.
What Are Apollo.io’s Weaknesses
- Apollo.io has a steep studying curve if you wish to make most ..
- The credit score system isn’t clear, and Apollo doesn’t provide actually limitless plans.
- The accuracy of contact information is kind of poor, particularly for the EMEA area.
- Chilly e-mail campaigns are onerous to scale and sometimes face deliverability points.
Higher Options to Apollo.io
- Saleshandy – The general greatest different to Apollo.io for prospecting and chilly outreach with a big and correct database of 700M+ contacts from 60M+ corporations.
- Klenty – Good possibility for multichannel gross sales engagement. It’s additionally helpful if you wish to absolutely automate your complete outbound course of.
- ZoomInfo – Ideally suited different for enterprises needing deeper firm and prospect insights, together with each outbound capabilities.
Hold studying to be taught all the main points from my 5 months of testing Apollo.io.
Detailed Assessment of Apollo.io’s Key Options
On this part, I’ll share my hands-on expertise with every main characteristic of Apollo.io.
- Lead Database and Different Prospecting Capabilities
- Enrichment
- Gross sales Sequence (Multichannel)
- Conferences and Dialog Insights
- Deal Administration
- Workflows
- Analytics
- Integrations
1. Lead Database and Different Prospecting Capabilities
Apollo.io has a pretty big database with over 210M contacts and 35M+ corporations worldwide.
Right here’s what that appears like intimately:
- 128M enterprise and private emails
- 144M direct and cell numbers
- 146M worldwide contacts (outdoors the US)
- 25M worldwide corporations (outdoors the US)
You additionally get 60+ filters to slim down your search and construct extremely focused lists to your outreach campaigns.
The most effective half is you’ll be able to automate the list-building course of by creating workflows that run mechanically based mostly on set standards, so you’ll be able to skip the handbook work and preserve your lists updated.
Nonetheless, the accuracy of contact information is the place Apollo.io struggled!
Within the US, contact particulars have been pretty correct, matching about 80–88 p.c.
Whereas outdoors the US, accuracy dropped to roughly 60–73 p.c relying on the area.
Along with this, any unused credit will expire on the finish of the billing cycle.
My Verdict
Apollo.io is an efficient possibility when you’re on the lookout for a US-focused database with highly effective filters and automation to construct and handle prospect lists.
However in order for you international accuracy and don’t need your unused credit to go to waste, it is best to
take a look at different options to Apollo.io.
My ranking for Apollo’s prospecting capabilities is 6/10!
2. Enrichment
Apollo’s enrichment characteristic may be very helpful for retaining your prospect checklist up to date.
It fills in lacking e-mail addresses and tells you when somebody modifications jobs.
There are two methods to make use of it:
- CRM Enrichment
- CSV Enrichment
In CRM Enrichment, you’ll be able to join both HubSpot or Salesforce. That is fairly a downside, so ensure you use one among these CRMs earlier than counting on this characteristic.
However when you do use one among these CRMs, you’ll be able to automate the whole enrichment course of by way of workflows.
However right here once more, you’ll have to take care of the identical accuracy points!
My Verdict
Apollo’s enrichment characteristic is kind of useful for retaining prospect information recent and up to date.
Nonetheless, it has restricted CRM help, and the identical accuracy points current in the principle database additionally have an effect on its total reliability.
My ranking for this characteristic is 6/10!
3. Sequence (Multichannel)
The following predominant characteristic of Apollo.io is the Sequence.
You create multi-touchpoint outreach campaigns that embrace:
- Automated Emails
- Guide Emails
- Cellphone Calls
- Guide Actions
- LinkedIn
- Ship connection request
- Ship message
- View profile
- Work together with publish
The most effective half is you should use AI help to rapidly create tailor-made sequences based mostly on buyer ache factors, worth propositions, calls-to-action, and extra.
You may also use AI to personalize your emails individually.
What’s extra, you’ll be able to immediately add assembly hyperlinks in your emails.
Apollo.io will monitor and share insights (I’ll share extra about this within the subsequent part)
All this stated, I did discover a couple of limitations:
- Apollo.io has fewer deliverability options, and even customers on evaluate websites like G2 report deliverability points.
- You must manually activate the inbox rotation characteristic, which is important for shielding sender popularity and making certain deliverability. Plus, it isn’t simply accessible.
- Scaling your chilly emailing campaigns comes at a excessive value, because the variety of e-mail addresses you’ll be able to join is restricted.
My Verdict
Apollo.io’s capabilities are fairly restricted relating to chilly emailing and deliverability. But when multichannel is your aim, then it delivers as promised.
My ranking is 8/10
4. Conferences and Dialog Insights
This characteristic is designed that will help you maximize the advantages of your video conferences and calls along with your leads.
Apollo integrates immediately with conferencing apps like Google Meet, Zoom, and Microsoft Groups to:
- File conferences and generate transcripts mechanically.
- Present AI-generated summaries that spotlight key factors and motion gadgets.
- Present dialog metrics resembling discuss time, objections, and follow-ups to assist your staff promote extra successfully.
These options additionally work with Apollo’s Dialer, so that you get the identical helpful insights to your telephone conversations as nicely.
My Verdict
This characteristic helps you perceive each assembly and name higher with the ability of AI.
It’s very helpful for groups that depend on digital conferences and telephone calls to interact prospects.
My ranking 9/10
5. Deal Administration
As you begin reaching out to prospects, you’ll rapidly have alternatives at totally different levels of your gross sales course of.
That is the place Apollo’s Deal Administration characteristic is available in!
It helped me visualize and monitor every alternative in my pipeline, making it simpler to see the place each deal stood and what actions have been wanted subsequent.
The most effective half is which you could automate deal creation and motion throughout the levels of your pipeline.
My Verdict
A really helpful characteristic, particularly when you plan to make use of Apollo.io as your predominant platform for managing prospects and offers.
My ranking 9/10
6. Workflows
The most effective half about Apollo.io is which you could automate nearly your complete outbound lead technology course of.
You’ll be able to create automated workflows to search out prospects based mostly on particular standards and push them into focused sequences to interact with them.
Presently, offers are mechanically created for these accounts, and as you progress to setting a gathering or name, the pipeline is mechanically up to date.
All this time, new related prospects are being discovered and added to your pipeline mechanically, so your outreach by no means stops.
This is only one workflow that I manually created.
You’ll be able to construct your personal workflows or select from the numerous ready-made templates that Apollo.io offers.
My Verdict
I discovered the workflow automation characteristic very useful! It improved my staff’s effectivity by 2X.
Sure, there was some handbook intervention wanted, nevertheless it drastically lowered repetitive duties and stored our pipeline shifting with out fixed oversight.
My ranking 9/10
7. Analytics
This characteristic offers you an total view of how your outreach and gross sales efforts are performing inside Apollo.io.
You’ll be able to both custom-create experiences or use the prevailing templates, resembling:
- E-mail Engagement Efficiency
- Gross sales Improvement Exercise
- Name Engagement Efficiency
- and extra
My Verdict
That is once more a really useful characteristic when you’re utilizing Apollo.io for managing your outbound lead technology.
It helped me rapidly see what was working, the place prospects have been dropping off, and the way my staff’s actions translated into outcomes.
My Ranking: 9/10
8. Integrations
Though you are able to do just about every little thing inside Apollo.io, you additionally get native integrations with a variety of exterior instruments.
A few of the instruments are:
- CRMs
- Advertising automation platforms
- Gross sales intelligence instruments
- Conferencing apps
- And extra
It will assist you to sync information, keep away from double work, and preserve your complete gross sales stack related.
My Verdict
The integrations will make it simple for you and your staff to maintain your information up to date by way of your tech stack.
My ranking 9/10
With this, I’ve lined all the foremost options of Apollo.io. Within the subsequent sections, I’ll break down the pricing, professionals and cons, and extra, so preserve studying!
What Are Apollo.io’s Pricing Plans?
Apollo gives a forever-free plan that you should use to check the platform.
You get 1,200 credit per yr and are restricted to 2 Sequences and primary filters to search out prospects.
Coming to the paid plans, there are three choices:
I’ll break down every plan under and share who it’s very best for.
1. Fundamental
The Fundamental plan is priced at $49/consumer/month and provides you 30,000 credit/consumer /yr.
With this plan, you additionally get:
- As much as 2 Sequences
- Superior Filters
- CRM Integrations
- Schedule Conferences
- 6 Intent Subjects & Intent Filters
- Enrichment for information and CRM
This plan is good when you’re simply beginning out or plan to use Apollo.io primarily for prospecting and checklist constructing.
2. Skilled
This plan is priced at $79/consumer/month and provides you 48,000 credit/consumer/yr.
With this plan, you additionally get:
- Limitless Sequences
- Limitless Spherical Robin Conferences
- US Dialer
- 5 Mailboxes per consumer
- Automated Workflows
- AI Analysis Intelligence
- Name Recordings & AI Insights
- Pre-Constructed Superior Reviews & Dashboards
This plan is very best for you if you wish to handle your complete outbound course of from prospecting to closing inside Apollo.io.
3. Group
The Group plan begins at $119/consumer/month with a minimal of three customers and provides you 72,000 credit per yr.
With this plan, you additionally get:
- 12 Intent Subjects & Intent Filters
- US Dialer & Worldwide Dialer
- 15 Mailboxes per consumer
- Customizable Reviews & Dashboards
This plan is good for you in case your staff or enterprise wants superior management, safety, and help.
Word:
- 1 E-mail – 1 Credit score
- 1 Cell Quantity – 8 Credit
Additionally, any unused credit will expire on the finish of your billing cycle.
What Are the Professionals and Cons of Utilizing Apollo.io? (From My Expertise)
After testing Apollo.io for months, right here’s what stood out to me.
Professionals
- Massive database with 210M+ contacts and 35M+ corporations
- 60+ filters to construct extremely focused lists
- Workflow automation to save lots of time and preserve your pipeline up to date
- AI help for constructing sequences and personalising emails
- Assembly and dialog insights with transcripts and AI summaries
- Integrations with CRMs, advertising and marketing instruments, and conferencing apps
Cons
- It’s good to overcome a steep studying curve to make full use of Apollo.io
- Contact information accuracy drops considerably outdoors the US
- Restricted deliverability options for chilly emailing at scale
- The credit score system may be complicated, and unused credit expire
- CRM enrichment is proscribed to Salesforce and HubSpot
What Do Actual Customers Say About Apollo.io?
- G2 – 4.7/5 ⭐ (9.1K+ Opinions)
- Capterra – 4.5/5 ⭐ (370+ Opinions)
- Trustpilot – 2.3/5 ⭐ (820+ Opinions)
Customers throughout G2, Capterra, Trustpilot, and Reddit share a standard view.
They like Apollo.io’s multichannel outreach, workflow automation, and the way in which it helps organise outbound efforts.
Nonetheless, they usually level out points with information accuracy outdoors the US and chilly e-mail deliverability.
Listed below are a couple of opinions from customers:
What do you want greatest about Apollo.io?
Apollo combines enrichment and outreach in a single software… Sequences are simple to arrange and integration with HubSpot is native, which helps us save a number of time.
What do you dislike about Apollo.io?
Database is up to date often however information accuracy can fluctuate in sure areas and there’s a day by day restrict on sending emails which may really feel restrictive.
What do you want greatest about Apollo.io?
- Construct extremely focused lists utilizing superior filters (business, job title, tech stack, funding, and so on.)
- Enrich and confirm emails/telephone numbers immediately
- Run outreach campaigns (e-mail, calls, LinkedIn) inside the platform
- Observe engagement and combine with CRMs like Salesforce or HubSpot
What do you dislike about Apollo.io?
Knowledge accuracy varies – whereas the database is giant, some contacts could also be outdated or have incorrect data, that means further verification is required.
Steep studying curve – with so many options (prospecting, sequences, enrichment, analytics), it may really feel overwhelming at first.
Who Is Apollo.io Finest Suited to?
After testing Apollo.io extensively and bearing in mind the pricing plans and options, right here’s who I believe it’s greatest suited to:
- Groups targeted on prospecting and checklist constructing — when you primarily wish to discover and enrich contacts, the Fundamental plan works nicely.
- Groups on the lookout for an all-in-one outbound platform — if you wish to discover leads, run multichannel campaigns, and handle offers in a single place, the Skilled or Group plan is the higher match.
In case your predominant precedence is international information accuracy or large-scale chilly emailing, it’s value evaluating Apollo.io with a few of the options I’ve listed within the subsequent part.
What Are the Finest Options to Apollo.io in 2025?
Apollo.io is unquestionably not the proper software for everybody.
It has its limitations. If these limits don’t suit your use case, listed below are some sturdy options you’ll be able to think about:
1. Saleshandy
If you need an Apollo different that has a globally correct database with sturdy AI-powered chilly e-mail automation capabilities, Saleshandy is a good selection.
- Database Dimension: 700M+ Skilled Contacts from 60M+ corporations globally
- Compliance: GDPR, ISO27001, SOC II
You need to use the assorted superior filters to slim down and discover even essentially the most area of interest prospects to your campaigns.
What’s extra, you should use the AI Lead Search characteristic to provide text-based prompts, and Saleshandy will immediately return a curated checklist of matching prospects.
For Instance: “CMOs in New York of corporations having key phrase SaaS with 50 to 100 workers and income of lower than $10M,”
The most effective half, any unused credit you could have might be rolled over to the subsequent month’s quota.
Coming to the outreach half, you’ll be able to create a number of personalised chilly e-mail sequences.
You may also use the AI Sequence Copilot to construct them for you based mostly on inputs like enterprise objectives, gives, and target market.
The place Saleshandy actually outshines Apollo.io is in scalability and deliverability.
- You get a whole deliverability stack with e-mail warm-up, Sequence Rating, Inbox Placement Testing, AI Bounce Guard (not accessible in Apollo), and extra.
- Scalability-wise, you’ll be able to join limitless e-mail accounts to scale your outreach and in addition invite as many staff members as you wish to assist collaborate and handle campaigns.
- In case you are a lead technology company, you’ll be able to add all of your shoppers and handle their outreach campaigns in Saleshandy.
All this at no further value!
Total, Saleshandy is a scalable and cost-effective different to Apollo.io, very best for companies and lead technology businesses of all sizes.
2. Klenty
Klenty is a gross sales engagement platform that’s similar to Apollo.io.
It has its personal database, helps multichannel outreach, and provides you instruments to automate your complete outbound course of.
- Database Dimension: 220M+ contacts
- Compliance: SOC II, GDPR, HIPAA
In comparison with Apollo.io, Klenty has a really versatile and cost-effective pricing construction.
You’ll be able to go for cold-email-only plans beginning at $50/month.
These plans allow you to add limitless e-mail accounts (from a single area) and invite limitless staff members at no further cost.
Multichannel plans, alternatively, begin at $70/consumer/month and embrace full e-mail, name, and LinkedIn cadences together with CRM sync and automation options.
So, when you want an Apollo.io different that offers you versatile pricing, limitless e-mail accounts, and multichannel outreach in a single platform, Klenty is value contemplating.
3. ZoomInfo
ZoomInfo is greatest suited to enterprises that want very detailed details about their prospects and goal accounts.
You get entry to wealthy firmographic, technographic, and intent information, plus a complicated search to search out the precise contacts you want.
- Database Dimension: 320M+ skilled contact profiles and 100M+ firm profiles
- Compliance: SOC II, ISO 27701, ISO 27001, CCPA, GDPR
It additionally offers you org charts, purchaser intent indicators, information alerts, and different insights to assist your gross sales staff plan outreach higher.
ZoomInfo integrates with main CRMs and advertising and marketing platforms, making it simple to maintain your information up to date throughout your tech stack.
It’s a robust possibility in case your precedence is depth and accuracy of information at scale, particularly for bigger groups with extra complicated gross sales processes.
I’ve a separate weblog overlaying the 6 greatest Apollo.io options in 2025
Is Apollo.io Well worth the Cash in 2025? (Last Verdict)
On this weblog, I’ve shared all my findings with you after testing Apollo.io.
The ultimate verdict: Apollo.io is a strong selection when you’re primarily prospecting from the USA and need an all-in-one platform to handle your outbound lead technology.
However when you want globally correct information, stronger deliverability at scale, or extra versatile pricing, you’ll possible get extra worth from options like:
- Saleshandy – Finest for globally correct information, superior deliverability instruments, and limitless mailboxes to securely scale chilly e-mail outreach.
- Klenty – Finest for versatile pricing and absolutely automating multichannel outreach throughout e-mail, calls, and LinkedIn.
- Or, ZoomInfo – Finest for enterprises needing deep firm and phone insights, together with org charts, intent information, and technographics.
Whichever software fits your use case, make the most of the free trial to check it completely earlier than committing.
Apollo.io Assessment – FAQs
1. Why Apollo.io Could Not Be the Proper Device for You?
Apollo.io could not swimsuit you when you want globally correct information or superior deliverability options at scale, since its power is especially US-focused prospecting.
2. Is Apollo.io a Dependable and Reliable Platform For Contact Knowledge?
Sure, Apollo.io is dependable for US contact information, however it’s possible you’ll discover the accuracy drops outdoors the US relying on the area.
3. Does Apollo.io Have Utilization Limits or Hidden Prices Past the Listed Pricing?
You’ll have to handle credit rigorously as a result of there are utilization limits on emails and telephone numbers, and unused credit expire on the finish of your billing cycle.
4. How Does Apollo.io’s E-mail Sequence Capabilities Examine With Devoted Chilly E-mail Instruments?
Apollo.io offers you multichannel sequences with AI help, however devoted chilly e-mail instruments like Saleshandy provide stronger deliverability options and extra management at scale.
5. Are Unused Credit in Apollo.io Rolled Over to the Subsequent Billing Cycle?
No, any unused credit you could have will expire on the finish of the billing cycle.
6. Does Apollo.io Confirm Contact Knowledge Proper Earlier than Delivering It to You?
No, Apollo.io doesn’t confirm each contact in actual time, so it is best to nonetheless validate high-priority leads earlier than outreach.
