Former U.S. presidential candidate and entrepreneur Andrew Yang is beginning a brand new cell digital community operator (MVNO) — an organization that resells wi-fi service utilizing one other provider’s community infrastructure — that gives you a reimbursement in your invoice when you use much less information.

“I’m as responsible of doomscrolling as the subsequent particular person, however realizing that doomscrolling is definitely costing me cash makes me really feel dumb,” Yang informed TechCrunch. “Now my pockets and monetary incentives are tied to what I wish to do, which is to lookup extra and use my telephone a bit bit much less.”

Utilizing T-Cell’s community, Noble Cell presents a $50 month-to-month cellular phone plan with limitless discuss, textual content, and 5G information. In the event you use lower than 20GB of knowledge in a given month, you get a reimbursement within the type of “Noble Money.” Like bank card factors, these might be redeemed for rewards, or they are often cashed out for about one greenback for every GB you don’t use beneath the 20GB threshold.

The quantity of knowledge one makes use of depends upon their entry to Wi-Fi — you don’t deplete your mobile information when you’re downloading movies on your property Wi-Fi community — in addition to their normal habits round telephone utilization. (For context, as a screen-addicted millennial who continually streams podcasts, audiobooks, and YouTube movies on the go, I’m averaging round 13GB per 30 days, which implies that I’d get round $7 again from a $50 fee if I cashed out.)

Noble Cell raised a $10.3 million seed spherical led by Corazon Capital with participation from advertising professor Scott Galloway and different enterprise companies.

In line with Yang, the typical American spends $83 per 30 days on cell service, which makes Noble Cell appear suspiciously interesting (although typically, conventional provider payments could seem larger as a result of a buyer is paying for his or her new iPhone in month-to-month installment funds).

MVNOs like Noble Cell or Ryan Reynolds’ Mint Cell, which T-Cell acquired for $1.35 billion final 12 months, can maintain prices decrease than conventional carriers as a result of they purchase wholesale entry to a wi-fi community relatively than constructing and working their very own infrastructure.

“The enterprise mannequin of Verizon or AT&T specifically has gone from investing in infrastructure and community high quality to conserving us frozen in place and hoping that we Individuals don’t discover that we’re spending twice as a lot per capita on our wi-fi information as, for instance, Europeans and Australians,” Yang mentioned.

To place this in perspective, Verizon paid $11.2 billion in money dividends to traders final 12 months.

Realizing that MVNOs might present cheaper service, Yang seemed to Mark Cuban’s Price Plus Medicine for inspiration.

“He buys generic medicine in bulk after which resells them at a 15% markup,” Yang mentioned of Cuban’s enterprise, which can additionally add a small transport price or pharmacy labor price.

Cuban lately defined to TechCrunch how, even after constructing in that 15% markup, Price Plus Medicine can nonetheless promote medicines at decrease costs than most pharmacies. His enterprise will not be beholden to pharmacy profit managers — the businesses that negotiate drug costs for insurance policy — which usually drive up prices. That independence permits him to make medicines extra reasonably priced to shoppers whereas nonetheless padding his personal pockets.

“I see what Mark is doing there,” Yang mentioned. “Possibly he’s not profiteering to the identical diploma that another corporations are, however you’ll be able to see he’s obtained a nice enterprise there. And so I seemed round and mentioned, ‘Okay, what else can I ‘Price Plus’ in American life that all of us spend cash on?’”