The Copenhagen-based affect startup Contribe, which permits customers to assist charitable causes whereas purchasing on-line, has raised €433k in new capital as an extension of its pre-Seed spherical.

This brings Contribe’s whole pre-Seed funding to €1.3 million, which shall be used to take the corporate’s idea world. Buyers embrace Rockstart, Human Act Improvement, and Higher Future Fund.

“We’re seeing vital demand available in the market – particularly from finish customers who, maybe surprisingly, are more and more motivated by the chance to make a distinction,” says Christoffer Bouet, CEO and Co-founder of Contribe.

Contribe’s pre-Seed extension follows a broader wave of 2025 funding throughout Europe in adjoining segments reminiscent of loyalty expertise, e-commerce enablement and impact-driven SaaS.

• Talon.One (Germany) raised €114 million to speed up the worldwide rollout of its AI-based loyalty and promotion infrastructure.

• Understory (Denmark) secured €12 million (Sequence A) to develop its TravelTech platform that unifies digital instruments for expertise suppliers.

• MEGA (Denmark) obtained €1.7 million (pre-Seed) to develop compliant AI voice brokers for order-to-cash automation.

• Norrsken (Sweden) launched a €57 million fund to again early-stage, impact-driven ventures throughout Europe.

• Rubio Impression Ventures (Netherlands) closed a €70 million third fund reinforcing its 100% impact-linked funding technique.

Collectively, these investments underline persevering with investor urge for food for startups that hyperlink expertise with measurable affect or customer-centric innovation. The presence of different Danish corporations reminiscent of Understory and MEGA on this funding panorama additionally highlights Denmark’s rising function as a hub for purpose-driven and scalable tech ventures – a context that reinforces Contribe’s worldwide progress ambitions.

“We’ve confirmed that the mannequin works for everybody. Finish customers are blissful, our purchasers develop their income, and NGOs achieve extra assets,” says Bouet, including: “There’s nothing holding us again anymore. The following step is to take Contribe world and construct a product that may outline an entire new class inside loyalty and e-commerce – with the imaginative and prescient that each buy sooner or later contributes to a superb trigger.”

Based in 2023 by Christoffer Winther Bouet, Tobias Ørskov Madsen, and Lasse Viggo, Contribe helps webshops improve gross sales and buyer loyalty via charitable donations at checkout​.

Contribe’s software program permits webshops to let clients donate a proportion of every buy to a charitable trigger – at no additional price to the shopper. The result’s reportedly increased conversion charges, higher buyer loyalty, and elevated income for webshops, whereas NGOs obtain extra funding for his or her work.

The corporate at present has over 1 million customers and practically 400 webshop purchasers throughout 15 international locations.

In line with a brand new research, Danes donated DKK 7.6 billion to charitable causes in 2024 – an 8.4% improve in comparison with the earlier yr. This rising need to make a distinction is clearly mirrored in Contribe’s progress: over the previous yr, the corporate has quadrupled its buyer base and expanded from 6 to fifteen markets.

With the brand new funding, Contribe is prepared for its subsequent section: scaling globally and constructing a category-defining product. The funding will go in the direction of worldwide growth, product growth, and rising the crew.

EU-Startups beforehand featured Contribe in August 2024, reporting on its earlier €1 million pre-Seed spherical geared toward serving to companies join with sustainability-minded customers.