Because the lead of G2’s Market Analysis workforce, I had the privilege of talking on the much-anticipated G2 Attain 2023 occasion.
On this session, I had the chance to share how G2’s software program market is a real reflection of buyer insights and market tendencies and may function a useful useful resource for go-to-market (GTM) methods.
Earlier than I dive in to summarize a few of my session highlights, I’d wish to acknowledge our Market Analysis workforce and the differentiated method we embrace. At G2, we satisfaction ourselves on being the authoritative vacation spot for in-market patrons, presenting the voices and views of actual clients with real-time info.
G2 opinions (all 2.4+ million of them!) do not simply doc experiences; they function definitive signposts that information companies in the direction of worth of their software program and providers investments.
Given our entry to this info, G2 Market Analysis has its pulse on the state of what’s actually taking place in software program — in actual time. In my presentation, I dove into a couple of of our newest insights from G2’s inaugural State of Software program, in addition to how we push the visualization of the evolving AI panorama.
The highest 5 markets fueling software program progress
The primary version of our State of Software program report provides insights into the fastest-growing software program markets and present tendencies over the previous yr, appearing as an important supply for anybody who strives to remain knowledgeable and related. As yow will discover within the full report, the 5 fastest-growing software program markets in accordance with G2, in descending order, are:
- #5 Quickest Rising Software program Market: Safety. The demand for strong safety options is ever-increasing in in the present day’s digital period. Acceleration of risk mitigation, administration of misconfigurations and unpatched vulnerabilities, and built-in safety within the burgeoning IoT system market are however a couple of of the vital capabilities in safety in the present day.
- #4 Quickest Rising Software program Market: Advertising. Advertising practices have revolutionized over the previous few years. Rising applied sciences have facilitated the creation of modern advertising platforms that prioritize customized outreach and strong analytics.
- #3 Quickest Rising Software program Market: HR. The transformation within the HR software program market demonstrates the shift in the direction of employee-focused workplaces. As organizations embrace distant and hybrid codecs, HR software program is turning into a vital factor in fostering worker satisfaction and productiveness.
- #2 Quickest Rising Software program Market: Design. The surge in session practices and digital content material manufacturing has fueled the expansion in design software program. Ubiquitous digital presence has solely propelled this progress.
- #1 Quickest Rising Software program Market: AI. AI is arguably essentially the most thrilling subject driving untapped prospects. Its numerous utilities have contributed to an explosive rise within the adoption of AI-powered software program.
Visualizing AI by way of G2’s taxonomy
The #1-fastest rising software program market – maybe unsurprising given all of the hype it has skilled over the previous yr – deserves some further reflection. On G2, AI witnessed the quickest progress throughout all 26 high-level software program markets – greater than 2x the expansion of the second-fastest rising market (Design)! In complete, AI classes gained 643 new merchandise between Sept. 1, 2022 and Sept. 1, 2023.
Given this speedy progress, the AI panorama’s complicated and ever-evolving nature could be fairly difficult to know. To fight this, we’ve launched the idea of the ‘AI metropolis’ – a visible illustration of G2’s taxonomy of AI classes to foster a extra participating and interactive studying expertise.
We hint the most popular areas in AI by way of an AI warmth map, which reveals that generative AIs, notably AI chatbots and content material technology, are the prevailing tendencies. Keep tuned for extra on this and future iterations of our visualized taxonomy.
Shaping the way forward for G2’s software program market
And whereas AI is quickly evolving, so are different markets and classes. At G2, we perceive the significance of staying aligned with altering market tendencies. That’s why we constantly replace our classes by monitoring new additions and modifications to present classes.
Our analysis course of contains diversely sourced insights, together with vendor inputs, to make sure our understanding of the software program market is well-rounded and up-to-date. Look out for our common insights into these evolving software program landscapes.
G2 isn’t just a platform that provides worth to companies; it’s a group that furthers the software program trade’s dialogue. The G2 Market is a discussion board for customers and distributors alike to contribute their distinctive views about newer or present classes for a extra complete understanding of the market.
On behalf of our Market Analysis workforce, I lengthen gratitude to all of you who’ve contributed to our market by way of opinions, suggestions on classes, and new product submissions. Hold the suggestions and concepts coming – we’re all ears!
Please be happy to join with me on LinkedIn, take a look at our This fall 2023 State of Software program report, and catch my recorded G2 Attain 2023 session should you missed us reside.
