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HomeStartupFlaming Hydra’s new Kickstarter marketing campaign rethinks e-book possession and digital lending

Flaming Hydra’s new Kickstarter marketing campaign rethinks e-book possession and digital lending


Right here’s an enormous promise: A brand new Kickstarter marketing campaign goals to usher within the “return of the human web.”

That’s the tagline of a crowdfunding marketing campaign for The Phoenix Venture, an initiative from the web tradition and commentary journal Flaming Hydra. If you happen to again The Phoenix Venture, you’re supporting three issues — a one-off print journal designed to rejoice “the values and enjoyable of the early web,” a brand new e-book service for libraries, and a e-newsletter subscription/archiving program that’s additionally designed for libraries.

To Flaming Hydra’s lead editor Maria Bustillos, these disparate initiatives are “mainly all one factor,” tied collectively by the purpose of “defending freedom of data” and fulfilling the “promise of the early web, the place you’re making data out there to as many individuals as doable, whereas nonetheless defending the fitting of artists and authors to make a dwelling.”

Bustillos advised me that these points have been highlighted on Flaming Hydra itself, for instance when Tal Levin wrote about discovering numerous AI-generated clones of his guide on Amazon. By “creating an ecosystem that’s primarily based in folks working collectively, who’re providing their stuff in a context that’s managed and doesn’t enable” others to create and promote AI-generated clones, Bustillos stated Flaming Hydra is “a part of the human challenge.”

“AI is just not this unstoppable power,” she added. “If folks simply arrange publishing pipelines and networks and organizations which might be devoted to the human web, individuals who need to learn stuff can go to them, and it’s truly utterly remoted from mechanistic interference.”

The Phoenix Venture matches into this imaginative and prescient by making the work of human writers extra accessible to libraries.

Again in 2020, Bustillos wrote concerning the e-book techniques dominating libraries and faculties. In a single instance, as a substitute of simply shopping for a guide, a faculty needed to pay $27 per pupil per yr for continued entry to copies of “The Diary of Anne Frank.”

That is symptomatic of a broader system that treats true possession of e-books and different digital media as a factor of the previous. As a substitute, we “license” these e-books from their publishers, and they are often altered or eliminated at any time.

“E-books are books,” Bustillos stated. “They’re not another factor. They’re books, and folks ought to be capable of personal them, and libraries ought to be capable of personal them, and media ought to be capable of be owned. All digital media ought to be capable of be owned.”

In her view, possession boils all the way down to a easy query: “In case you are on the mercy of anyone who can shut the guide off, you don’t personal it.”

So even past the query of ongoing funds, there have additionally been examples of e-books being altered or faraway from readers’ gadgets lengthy after their buy. Bustillos acknowledged that for particular person items of media, this distinction could not appear to be an enormous deal, “but when it’s all of the textbooks for everyone, if it’s all of the books,” then it’s an actual downside.

Flaming Hydra and The Phoenix Venture search to unravel this by letting libraries really buy and personal e-books. They will then lend these e-books to their patrons by means of a brand new, open supply “library in a field” system referred to as Lenny for Libraries. 

The Phoenix Venture is beginning by providing 5 new e-books from Flaming Hydra writers, together with collections of writing from The Axe, and of essays by Tom Scocca and Bustillos herself. Which may sound like a comparatively small begin, however Bustillos stated she’s speaking to library consortiums and writer teams, and the purpose right here is to “change the dialog” round e-books and digital archiving and lending. So The Phoenix Venture could possibly be paving the way in which for different initiatives that observe an analogous mannequin.

Equally, The Phoenix Foundry Archive is designed to make paywalled e-newsletter content material out there to libraries. Bustillos famous that “a lot of the most effective journalism, criticism, essays” is now being revealed in paywalled newsletters which might be inaccessible to libraries (in addition to the Web Archive).

With Phoenix, e-newsletter writers (beginning with those that use Ghost, with assist for extra e-newsletter platforms coming sooner or later) will be capable of provide subscriptions to libraries, just like the way in which libraries can subscribe to newspapers and magazines. As soon as it’s arrange, Phoenix will routinely convert whichever e-newsletter posts the author needs into EPUB paperwork, that are then despatched to libraries for digital lending.

Flaming Hydra has been engaged on all this even earlier than launching the Kickstarter, and Bustillos stated she was grateful for the monetary assist from backers like Anand Raganathan, Brewster Kahle, and Paul Ford. However by turning to crowdfunding, Bustillos stated Flaming Hydra can higher defend the work, guaranteeing that it stays sustainable and unbiased.

“We don’t should be on the mercy of anyone, and it additionally protects editorial independence,” she stated. “These issues go hand in hand.”

Flaming Hydra seeks to boost $30,000 for The Phoenix Venture, with the marketing campaign ending on November 27.

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