Buyer.io is a buyer engagement platform that turns first-party behavioral knowledge into automated, customized messaging throughout e-mail, SMS, push notifications, in-app messages, WhatsApp, and LINE.

For those who run a product-led SaaS firm or digital subscription enterprise, your customers generate a continuing stream of behavioral occasions: signups, function activations, purchases, lapses. Buyer.io ingests these occasions in actual time and allows you to construct multi-channel campaigns that reply to what every consumer does inside your product, not simply which checklist they landed on. This breakdown covers each function, the way it works, who it serves, and which plan unlocks it.

Buyer.io’s function set has you lined if:

• You set off lifecycle messaging (onboarding, activation, retention, upsell) based mostly on real-time in-product consumer habits

• You orchestrate campaigns throughout e-mail, SMS, push, in-app, WhatsApp, and LINE from a single visible workflow canvas

• You want a knowledge mannequin that handles customized objects, nested JSON attributes, and limitless API calls on each plan

You may attain the sides of its capabilities if:

• You want gross sales pipeline administration, deal monitoring, or dialog intelligence alongside your messaging

• You need account-based advertising orchestration with show promoting, viewers administration, and multi-channel marketing campaign activation past lifecycle messaging

For these wants, the reference level is ZoomInfo: a go-to-market platform constructed on a B2B database of 500M contacts, 100M corporations, 135M+ verified cellphone numbers, and 200M+ verified enterprise e-mail addresses.

Its GTM Context Graph combines B2B knowledge with CRM information, dialog intelligence, and behavioral indicators right into a single intelligence layer, accessible by way of APIs, MCP, GTM Workspace, and GTM Studio.

The place Buyer.io prompts messaging to recognized customers, ZoomInfo identifies and reaches the patrons you haven’t but met.

After the function breakdown, this text covers the place Buyer.io stops and the way ZoomInfo fills these edges.

Buyer.io Platform Overview

Supply: Buyer.io

Buyer.io targets product-led SaaS corporations, digital subscription companies, fintech platforms, and cell apps that generate excessive volumes of behavioral occasion knowledge and have to act on it throughout channels with out fixed engineering assist.

The platform has crossed $100M+ ARR with 37% year-over-year progress, serves 9,000+ manufacturers with 78,000 energetic customers, and has despatched over 100 billion messages. Named prospects embrace Notion, Buffer, Monarch Cash, Attio, and Nordnet.

The platform is organized round 5 functionality areas plus an AI layer:

Buyer.io Journeys: Multi-Channel Marketing campaign Automation

Journeys is the core of the platform and the function most patrons consider first. It handles three sending modes from a single workspace: automated campaigns triggered by consumer habits, one-time broadcasts and newsletters for scheduled sends, and transactional messages (password resets, order confirmations) that bypass advertising suppression lists and hearth instantly through API.

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The constructing block is a marketing campaign, which mixes a set off, elective filters, and a workflow: a visible sequence of steps assembled by way of a drag-and-drop builder.

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A marketing campaign will be triggered by phase membership, behavioral occasions, dates, object relationships, type submissions, or incoming webhooks. As soon as triggered, every particular person travels by way of the workflow step-by-step.

Inside a workflow, you assemble message steps throughout each supported channel (e-mail, SMS, push, in-app, WhatsApp, LINE, and webhook-delivered channels similar to unsolicited mail through Lob), time delays (mounted waits, “Wait Till” circumstances, Time Home windows, randomized delays), and branching logic (True/False branches, Multi-Break up branches, Random Cohorts, Exit Blocks).

A/B testing allows you to examine message variations and measure marketing campaign raise by way of holdout teams.

Supply: Buyer.io

Attribute updates modify person-level knowledge mid-flow, and webhook actions ship or obtain knowledge from exterior programs throughout marketing campaign execution.

LLM Actions, launched in April 2026, are essentially the most distinctive workflow step. They allow you to name any massive language mannequin inside a reside marketing campaign, move within the present buyer’s attributes and occasion knowledge as context, and retailer the output as journey attributes.

Supply: Buyer.io

A retention marketing campaign can generate a personalised win-back message for every recipient at ship time, referencing their particular utilization patterns and final energetic options, with no marketer writing lots of of variations.

LLM Actions price $10 per 100,000 AI Credit, with 100,000 introductory credit granted to paying accounts.

All messages are inbuilt Design Studio with Liquid templating for per-recipient dynamic content material. Really helpful ship time optimizes supply timing per particular person recipient.

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Nameless occasion monitoring captures pre-signup habits and retroactively associates it with recognized profiles, so a customer who browsed three pricing pages earlier than signing up enters their onboarding marketing campaign with that context already hooked up.

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The information mannequin beneath helps Individuals (particular person profiles with limitless attributes and occasion historical past), Objects (non-person entities like corporations, subscriptions, or programs), and Collections.

Objects allow you to mannequin B2B or advanced B2C relationships and set off campaigns based mostly on relational knowledge: when an organization’s subscription standing adjustments, everybody associated to that firm object can obtain a contextual message.

Buyer.io offers marketing campaign recipes (pre-built templates for welcome emails, cart abandonment, double opt-in, onboarding, trial expiration, and anniversary campaigns), a subscription heart for customer-managed messaging preferences, and localization for multi-language message variations.

Advert viewers sync retains segments present with Google, Fb, Instagram, and YouTube advert networks. The platform handles 12 billion+ each day API calls and maintains 99.98% uptime.

Buyer.io Audiences: Actual-Time Segmentation

Audiences is Buyer.io’s segmentation engine. It operates in actual time: folks enter segments after they match circumstances and depart after they cease matching, with no guide repairs.

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Knowledge-driven segments are the first kind. Situations span attributes, occasions, object relationships, type submissions, web page occasions, units, screens, current phase membership, and messaging engagement knowledge.

You be a part of circumstances with All (AND) or No less than one (OR) logic and nest them utilizing a Group possibility for advanced boolean expressions. JSON attributes and timestamp-based recency circumstances (“inside the previous X days”) are each supported.

Object relationship segmentation allows you to construct segments based mostly on the connection between folks and customized objects: “all customers associated to an organization whose subscription is expiring inside 30 days.”

Handbook segments permit grouping based mostly on enterprise logic outlined exterior the platform, populated through CSV add, workflow actions, the Monitor API, data-in integrations, or instantly from an individual’s profile.

The AI-powered phase builder generates circumstances from plain-language descriptions. Describe “customers who signed up within the final 30 days however have not accomplished onboarding” and the agent produces the complete situation set. It makes use of solely attribute names, by no means attribute values or PII, a deliberate privateness design. The agent additionally suggests related segments based mostly on the workspace’s knowledge.

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Advert viewers sync connects segments to Meta (Fb/Instagram), Google Adverts, and YouTube Adverts. Current members sync routinely, then replace on hourly intervals for Meta and each 24 hours for Google Adverts. All knowledge is sha256-hashed earlier than transmission.

The Google Adverts integration makes use of Buyer Match to create audiences with out cookies.

Segments function marketing campaign triggers, entry filters, conversion objectives, broadcast audiences, and advert community audiences from a single definition. Modifications propagate in every single place the phase is used. Cell gadget segments deal with device-specific audiences. Id decision merges duplicate profiles, designating major and secondary information.

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Buyer.io Knowledge and Integrations: The Embedded CDP

Buyer.io positions its Knowledge & Integrations layer as an embedded Buyer Knowledge Platform. Reasonably than requiring a separate CDP vendor, the identical platform that ingests and unifies buyer knowledge additionally runs campaigns in opposition to it.

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Knowledge flows in by way of a number of paths: pre-built integrations (Salesforce, HubSpot, Section, Typeform, Fb Lead Adverts), Reverse ETL from knowledge warehouses (accessible on all plans), a Pipelines API for CDP-style knowledge assortment, a Monitor API for occasion and folks knowledge, cell SDKs (iOS, Android, React Native, Flutter, Expo), webhooks, and CSV import.

Knowledge flows out to analytics and warehouse locations: Snowflake, Amazon S3, Amplitude, Mixpanel, Google Adverts, HubSpot, and Fb Lead Adverts. Knowledge Replay lets groups add a brand new vacation spot and retroactively resend historic knowledge with out making new API calls, so you do not have to rebuild occasion streams when onboarding a brand new analytics software.

Knowledge warehouse locations and Knowledge Replay require Premium or Enterprise.

The platform exposes 4 distinct APIs:

• Pipelines API: CDP-style semantic occasion mannequin (establish, observe, web page, display screen, group), with batch assist as much as 500 KB

• App API: Managing campaigns, segments, broadcasts, transactional sends, and Design Studio property

All plans embrace limitless API calls with no utilization caps.

A Knowledge Movement Visualization software reveals which sources hook up with which locations. Detailed occasion logs floor diagnostics for monitoring and repairing knowledge stream points.

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The Knowledge Index discovers what occasion and attribute knowledge exists throughout the workspace.

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Privateness administration contains guidelines to dam restricted private knowledge, role-based entry controls, and US and EU knowledge facilities.

For AI software connectivity, Buyer.io offers a Mannequin Context Protocol (MCP) server at https://mcp.buyer.io/mcp (US) and https://mcp-eu.buyer.io/mcp (EU), suitable with Claude Desktop, Cursor, Windsurf, VS Code, and ChatGPT. The MCP server exposes seven instruments (create, get, integration, checklist, list_workspaces, metrics, search) and is accessible on all plans.

Buyer.io Design Studio: Electronic mail Creation and Collaboration

Design Studio is Buyer.io’s e-mail creation setting, constructed into the platform. It replaces the sample of designing in an exterior software, exporting HTML, and importing right into a separate sender.

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The distinguishing function is the dual-editor mannequin: customers change between visible and code editors on the identical e-mail with out shedding work. The visible editor lets non-technical customers add content material blocks by way of a properties menu.

The code editor offers full HTML entry with Emmet syntax assist, MSO syntax for Outlook rendering, and a collection of one-click Transformers: MJML compilation, CSS inlining, formatting/prettify, URL parameter injection, CSS cleanup, CSS variables, and accessibility fixes.

Buyer.io is formally listed as a supported MJML editor, so groups standardized on MJML can use it natively.

International Types act as a centralized model hub. Groups outline a colour palette, font households, textual content types, and button formatting as soon as, and all emails referencing these types replace when the types are revealed.

Parts are reusable content material blocks supporting JavaScript variables, conditionals, directives, and loops, so builders can writer parts that non-developers devour safely. Parts, saved templates, and model management are Enterprise-only options.

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High quality tooling goes deeper than most advertising automation platforms supply natively. SpamAssassin integration checks spam filter chance earlier than sending. An accessibility analysis applies Deque College guidelines with severity classification.

Darkish mode emulation previews emails throughout the construct course of. Inbox previews render throughout lots of of units.

Can I Electronic mail compatibility knowledge surfaces within the code editor so builders see rendering assist whereas writing. The output code is optimized to take away bloat, decreasing the chance of Gmail clipping.

Collaboration options embrace real-time visibility into who’s enhancing, annotated feedback, formal suggestions requests, and model historical past with revert functionality. Modifications are made in draft mode and go reside solely when revealed.

AMP for Electronic mail provides dynamic content material inside e-mail messages. Hyperlink and picture validation checks for errors earlier than sending.

Enterprise-tier additions embrace AI-generated international types, an AI translator for messages, and AI-powered e-mail content material evaluation.

Buyer.io Analytics: Final result Measurement and Testing

Analytics solutions what really drives income, not simply which campaigns despatched. The core functionality addresses fragmented attribution: when a number of campaigns contact the identical buyer earlier than conversion, conventional per-campaign monitoring double-counts.

Supply: Buyer.io

Targets (at the moment in beta) are workspace-level objects, unbiased of any marketing campaign, that outline particular outcomes: a purchase order, a subscription improve, an activation occasion. A single Objective connects to many campaigns and broadcasts without delay.

The platform counts achievement by folks, not occasions, deduplicating conversions throughout overlapping campaigns. Progress monitoring begins from day one, and groups can retroactively affiliate campaigns to outcomes somewhat than configuring attribution earlier than launch.

Inside particular person campaigns, conversion standards outline what a conversion means: an event-based motion, an individual coming into a selected phase, or an individual exiting a phase. Attribution will be tied to message receipt, open, or hyperlink click on, with conversion home windows as much as 90 days.

A/B testing is constructed into the marketing campaign workflow with configurable visitors distribution, statistical significance indicators, and a devoted outcomes tab.

The workspace efficiency dashboard provides real-time visibility into ship timing, marketing campaign processing, and workspace well being.

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Common search through Command+Okay offers semantic search throughout all workspace objects: campaigns, broadcasts, segments, attributes, and templates.

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The AI Agent solutions questions on message efficiency in pure language and recommends subsequent steps. Automated survey evaluation processes responses from in-app surveys, synthesizing outcomes into insights with a knowledge high quality evaluation for low-response situations. Deliverability monitoring tracks inbox placement and filters bot exercise.

All analytics options (Targets, dashboards, marketing campaign reporting, conversion monitoring, A/B testing, knowledge export, Common search) are included throughout all plans.

Buyer.io AI Agent: Conversational Marketing campaign Constructing and Monitoring

Buyer.io’s AI Agent (at the moment in beta), launched in April 2026, is a conversational AI constructed into the platform. It operates in three modes.

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Keep in mind: the Agent maintains persistent reminiscence of brand name voice, objectives, and preferences throughout classes. Context carries over between conversations, and outputs enhance with continued use. Most AI assistants reset context every session; this one doesn’t.

Construct: describe an goal (“construct a re-engagement journey for customers inactive 14+ days”) and the Agent constructs an end-to-end marketing campaign, together with set off, content material, timing, and workflow logic.

It doesn’t generate a generic template: it critiques current inactive segments, analyzes engagement knowledge, and proposes an answer grounded within the workspace’s precise setup. Customers iterate in the identical dialog with out beginning over.

Analyze: ask how any journey or marketing campaign is performing and the Agent returns data-grounded suggestions on what to do subsequent, pulling from marketing campaign metrics, broadcast metrics, and workspace knowledge.

The Agent operates with the consumer’s personal permissions and asks for affirmation earlier than taking high-impact or harmful actions. It could create campaigns, segments, newsletters, and Design Studio emails, search documentation, diagnose workspace points, and settle for picture uploads for contextual help.

It can not question exterior databases, browse the online, or ship reside messages by itself. Dialog historical past saves for 30 days.

Routines add a scheduled monitoring layer. A consumer tells the Agent what to observe and the way typically; it delivers an e-mail abstract on schedule. Constructed-in ideas embrace deliverability watchdog (bounce charges, spam complaints, area fame), broadcast recap, phase hygiene verify, objective conversion report, subscriber churn early warning, and viewers progress tracker.

Routines run in protected mode (learn and analyze solely, no marketing campaign adjustments) and auto-pause after three consecutive failures.

Tier-gating for the AI Agent:

• Necessities: Normal session limits, 1 energetic Routine (weekly frequency max), 3 customized execution abilities

Buyer.io Messaging Channels

Buyer.io helps seven messaging channels, all orchestrated from the identical Journeys workflow canvas.

Supply: Buyer.io

Electronic mail is the first channel, supported on all plans with 1 million sends/month on Necessities, customized quantity on Premium and Enterprise, and overage at $0.12 per 1,000 emails. Transactional emails bypass advertising suppression lists and hearth instantly through the App API.

Design Studio offers the creation setting, and the platform manages deliverability with managed deliverability on Premium and Enterprise.

SMS is accessible on all plans at customized pricing. Setup requires 10DLC registration per Buyer.io’s Characteristic Phrases.

Push notifications (cell and internet) are supported by way of the platform’s iOS, Android, React Native, Flutter, and Expo SDKs, with limitless sends on all plans.

In-app messages ship content material inside cell and internet functions, together with in-app surveys with NPS, CSAT, and customized query varieties. Limitless sends on all plans.

WhatsApp was added as a local channel within the April 2026 launch, reaching WhatsApp’s 2 billion+ international customers. Out there on Premium and Enterprise.

LINE was added as an integration in the identical launch, concentrating on markets the place LINE dominates (Japan, Thailand, Taiwan, Indonesia). Out there on Premium and Enterprise.

Webhook-delivered channels prolong the platform’s attain to any exterior system, together with unsolicited mail suppliers like Lob, customized notification providers, and Slack. Webhooks hearth from inside marketing campaign workflows with response knowledge accessible for downstream branching.

Buyer.io Safety and Compliance

Buyer.io maintains SOC 2 Sort II certification (AICPA), GDPR compliance with Knowledge Processing Addendum and Normal Contractual Clauses, and CCPA/US State Privateness Legal guidelines compliance. HIPAA compliance is accessible on Premium plans and by session for Enterprise.

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Account-level safety controls embrace 2FA and SSO on all plans, normal role-based permissions on all plans with customized RBAC on Premium and Enterprise, and audit logging and knowledge governance on Enterprise.

Devoted {hardware} is Enterprise-only. All utility communication makes use of 128-bit TLS encryption. Infrastructure practices embrace 24/7 monitoring, annual third-party penetration testing, social engineering drills, and strict worker gadget insurance policies.

US and EU knowledge facilities can be found on all plans, giving European corporations and controlled industries a compliant possibility with out further configuration.

The place Buyer.io Stops: The Gaps

Buyer.io is constructed round a selected job: activating messaging to recognized customers based mostly on their behavioral knowledge. That focus shapes its strengths, but it surely additionally means the platform doesn’t cowl a number of capabilities a go-to-market workforce finally wants.

No B2B contact or firm database. Buyer.io works with the folks you already know. It doesn’t embrace a database of contacts, corporations, direct dials, or verified enterprise emails for prospecting.

You possibly can ship a timed re-engagement marketing campaign to a lapsed consumer, however you can’t uncover the five hundred corporations in your ICP which have by no means visited your web site. The Objects function fashions relational knowledge for current profiles; it’s not a prospecting engine.

No purchaser intent indicators. Buyer.io segments and triggers campaigns based mostly on what customers do inside your product or in your web site. It doesn’t observe which corporations are researching your product class throughout the broader internet. Engagement indicators inform you who responded to your messaging; intent indicators inform you who’s in-market earlier than you ever attain them.

No gross sales pipeline or CRM. Buyer.io is a messaging and lifecycle automation platform, not a CRM. It doesn’t supply deal pipelines, contact administration for gross sales groups, alternative monitoring, or gross sales forecasting. Groups that want mixed CRM and advertising automation should combine Buyer.io with a separate CRM (Salesforce, HubSpot, Attio).

No dialog intelligence. The platform doesn’t document, transcribe, or analyze gross sales calls. There is no such thing as a teaching layer, no objection detection, and no mechanism to attach what was stated on a name to what occurs in a marketing campaign workflow.

No account-based advertising orchestration. Buyer.io can sync segments to advert audiences on Google, Meta, and YouTube, but it surely doesn’t embrace a local demand-side platform for show promoting, multi-channel ABM marketing campaign administration, or account-level orchestration that coordinates e-mail, adverts, unsolicited mail, and gross sales outreach in opposition to the identical goal checklist.

Steep pricing bounce between tiers. Necessities begins at $100/month; Premium begins at $1,000/month with an annual dedication. There is no such thing as a center tier. Corporations that outgrow the Necessities profile restrict face a 10x price step.

How ZoomInfo Covers the Gaps

The gaps above share a standard thread: Buyer.io excels at messaging customers already in your system however is dependent upon exterior instruments for the intelligence and outreach infrastructure that fills the highest and center of the funnel. ZoomInfo is a go-to-market platform that provides these layers.

ZoomInfo’s B2B Knowledge Platform: The contact and firm database Buyer.io doesn’t embrace

ZoomInfo operates the biggest B2B knowledge platform within the trade: 500M contacts, 100M corporations, 135M+ verified cellphone numbers, 120M direct-dial cellphone numbers, and 200M+ verified enterprise e-mail addresses.

The information flows by way of a proprietary verification pipeline backed by 300+ human researchers and automated ML scanning of 28 million web site domains each day, reaching as much as 95% accuracy on first-party knowledge.

For a workforce utilizing Buyer.io for lifecycle messaging, this fills the invention hole. Buyer.io can nurture a trial consumer by way of onboarding, but it surely can not inform you who else at that firm ought to obtain a message, whether or not the corporate matches your ICP, or who the decision-maker is.

ZoomInfo offers division org charts with decision-makers’ direct dials and emails, 300+ firm attributes for market segmentation, and contact monitoring with job-change alerts. International protection extends to 34M+ firm profiles exterior North America, 200M+ skilled profiles exterior NA, and 45M+ cell numbers exterior NA.

In a Fortune 500 aggressive RFP analyzing 25 million contacts throughout distributors, an unbiased advisor concluded that “no different competitor got here even shut.”

The information high quality is externally validated: Chief within the Forrester Wave for Intent Knowledge Suppliers (Q1 2025), Chief within the Gartner MQ for ABM Platforms for the second consecutive yr, and the one vendor positioned within the Gartner Prospects’ Alternative quadrant with a 4.7/5.0 score.

ZoomInfo Intent and Web site Customer Monitoring: Alerts that present who’s in-market earlier than any messaging

ZoomInfo Intent tracks indicators from 210 million IP-to-Group pairings and 6 trillion+ new keyword-to-device pairings sourced month-to-month. The place Buyer.io segments customers based mostly on what they do inside your product, ZoomInfo’s intent knowledge reveals which corporations are researching matters associated to your product throughout the online, earlier than they’ve signed up or visited your web site.

Guided Intent, unique to ZoomInfo, identifies the matters traditionally correlated with deal success somewhat than requiring guide matter choice.

WebSights resolves nameless web site visitors to corporations with Computerized Visitors Filtering that distinguishes actual guests from bots.

ZoomInfo Advertising and marketing goes additional with contact-level web site customer identification, figuring out who particularly visited (not simply which firm) and triggering customized outreach.

ZoomInfo’s GTM Context Graph and Refrain: Intelligence from calls and offers, not simply messages

Buyer.io captures what occurs in messaging channels (opens, clicks, conversions, survey responses).

ZoomInfo’s GTM Context Graph captures why offers transfer or stall by processing 1.5B+ knowledge factors each day, combining B2B knowledge with CRM information, dialog intelligence from Refrain, e-mail interactions, and behavioral indicators right into a single intelligence layer.

Refrain, backed by 14 expertise patents, information and transcribes gross sales calls, surfaces AI-generated insights (speak ratios, sentiment, objection detection), auto-syncs deal intelligence to the CRM, and offers teaching scorecards and clip sharing.

It captures the context that messaging analytics miss: why a champion went quiet, what a aggressive point out means for deal danger, which objection patterns predict closed-lost outcomes. That reasoning flows into each downstream motion.

Seismic’s gross sales workforce attributed 39% of energetic pipeline to alternatives recognized or influenced by ZoomInfo indicators, boosted productiveness by 54%, and saved 11.5 hours per week per vendor. (Seismic Case Examine)

ZoomInfo GTM Studio: Account-based advertising orchestration past lifecycle messaging

GTM Studio addresses the advertising orchestration hole instantly. Entrepreneurs, RevOps groups, and GTM engineers can construct audiences utilizing pure language, enrich with first- and third-party knowledge, outline triggers, and activate performs throughout channels (e-mail, calls, show adverts, unsolicited mail, LinkedIn, Meta, Linked TV) with out engineering assist.

The place Buyer.io’s advert viewers sync pushes behavioral segments to Google and Meta, ZoomInfo Advertising and marketing features a native Demand-Facet Platform that deploys show adverts based mostly on 300+ firm attributes, FormComplete (decreasing kinds to a single subject whereas auto-appending knowledge), and Account Match Scoring (predictive AI scoring 0-100 based mostly on firm attribute patterns).

Pre-built GTM performs cowl inbound acceleration, champion monitoring, aggressive displacement, and ICP concentrating on. Growth performs that used to take 3 weeks now launch in half-hour.

ZoomInfo APIs and MCP: Knowledge entry for any software or AI agent

ZoomInfo delivers its intelligence by way of APIs and MCP, so the identical knowledge and GTM Context Graph powering ZoomInfo’s personal merchandise is accessible inside any third-party software, customized AI agent, or associate platform.

The MCP server connects AI fashions on to ZoomInfo’s B2B knowledge as a local software, at the moment supporting Claude and ChatGPT.

API entry is included in all related plans, and the Enterprise API covers Search, Enrich, Copilot (AI intelligence), Advertising and marketing (viewers administration), and Engagements endpoints.

ZoomInfo’s Free Entry Factors: A method to consider the platform with out dedication

ZoomInfo Lite is a everlasting free tier with entry to ZoomInfo’s B2B database, 10 month-to-month export credit, particular person and firm searches, a Chrome extension, and WebSights Lite with as much as 10 web site customer reveals per day.

A separate 7-day free trial offers broader entry with no bank card required.

Remaining Abstract

Buyer.io is a technically versatile platform for behavioral lifecycle messaging: a real-time occasion engine that ingests limitless API calls on each plan, a visible workflow builder spanning seven channels, LLM Actions that generate customized content material per recipient inside reside campaigns, an embedded CDP with reverse ETL and knowledge replay, and an AI Agent that builds and screens campaigns from pure language.

It serves product-led SaaS and digital subscription companies that have to act on first-party behavioral knowledge with precision.

It doesn’t cowl the layers earlier than and across the messaging: no B2B contact database, no purchaser intent indicators, no dialog intelligence, no account-based advertising orchestration, and no gross sales pipeline administration.

In case your bottleneck is upstream of lifecycle messaging (figuring out which corporations are in-market and who to achieve earlier than anybody indicators up or visits your web site), or alongside it (understanding what occurred on gross sales calls and orchestrating multi-channel ABM campaigns), that’s the floor ZoomInfo covers.

Its 500M-contact, 100M-company database provides the verified emails and direct dials your workforce can not discover inside Buyer.io. ZoomInfo Intent surfaces accounts researching your class from 6 trillion+ keyword-to-device pairings month-to-month.

Refrain captures and analyzes each gross sales dialog. GTM Studio provides advertising groups multi-channel orchestration and ABM past lifecycle e-mail. And the GTM Context Graph combines all of it right into a single intelligence layer that captures why offers transfer, not simply {that a} message was opened.

See what that intelligence layer provides to your go-to-market stack: begin with ZoomInfo Lite without cost, or request a demo to look at intent indicators and verified contacts stream into your pipeline.

FAQ

Does Buyer.io assist WhatsApp and LINE messaging?

WhatsApp is accessible as a local channel and LINE as an integration, each added within the April 2026 launch. Each require a Premium or Enterprise plan. Necessities customers are restricted to e-mail, SMS, push, in-app, and webhook-delivered channels.

Which Buyer.io plan contains HIPAA compliance?

HIPAA compliance is accessible on Premium ($1,000/month, annual billing) and by session on Enterprise. Necessities doesn’t embrace HIPAA. Buyer.io’s safety documentation advises in opposition to sending delicate PHI over e-mail and recommends linking to authenticated areas of the shopper’s personal web site for HIPAA-sensitive use instances.

Can Buyer.io’s AI Agent construct total campaigns from a immediate?

Sure. The AI Agent (at the moment in beta) can assemble end-to-end campaigns (set off configuration, content material, timing, and workflow logic) from a pure language description. It critiques current segments and engagement knowledge within the workspace to floor its output within the workforce’s precise setup. It asks for affirmation earlier than taking high-impact actions and can’t ship reside messages by itself.

What are LLM Actions in Buyer.io?

LLM Actions are workflow steps that decision any massive language mannequin inside a reside marketing campaign. You move the present buyer’s attributes and occasion knowledge as context, and the mannequin generates customized content material, scoring, or routing logic saved as journey attributes for downstream use. They price $10 per 100,000 AI Credit, with introductory credit included on paid plans.

Does Buyer.io have a free plan?

There is no such thing as a everlasting free plan. Buyer.io affords a 14-day free trial with no bank card required. The Startup Program offers as much as 12 months free (with 30,000 profiles) for corporations which have raised below $10M and have by no means been Buyer.io prospects. After the trial or program ends, the entry paid plan is Necessities at $100/month.

Can Buyer.io establish nameless web site guests?

Buyer.io helps nameless occasion monitoring that captures pre-signup behavioral occasions and retroactively associates them with profiles as soon as customers establish themselves. It doesn’t resolve nameless guests to particular people or corporations by title. For company-level and contact-level web site customer identification, ZoomInfo’s WebSights resolves nameless visitors to corporations and people globally.

How does Buyer.io’s pricing scale with profile quantity?

Necessities contains 5,000 profiles (folks plus customized objects) at $100/month. Extra profiles price $0.009 every. Premium begins at $1,000/month with customized profile quantity and pricing on annual contracts. Enterprise affords customized pricing with one of the best per-profile charges. Extra e-mail sends price $0.12 per 1,000 on Necessities and Premium. All plans embrace limitless consumer seats and limitless API calls.

Does Buyer.io embrace a B2B contact database for prospecting?

No. Buyer.io is a messaging and lifecycle automation platform, not a knowledge supplier. It really works with the folks already in your system, recognized by way of your product’s occasion knowledge, API calls, CSV imports, or integrations. It doesn’t embrace a database of contacts, corporations, cellphone numbers, or e-mail addresses for outbound prospecting.

ZoomInfo’s database of 500M contacts, 100M corporations, and 120M direct-dial cellphone numbers provides the contact discovery layer Buyer.io doesn’t cowl.