Vietcombank, Navy Financial institution (MB), and Vietnam Technological and Industrial Joint Inventory Financial institution (Techcombank) stay the highest three banks in Vietnam for the mass prosperous and the prosperous segments, rating highest by high-value banking clients, in accordance to a examine by market analysis company Choice Lab.

The 2025 Choice Lab Greatest Future Wealth Financial institution Rating, which makes use of the YouGov BrandIndex Rating to mirror total model well being based mostly on impression, high quality, worth, satisfaction, advice, and repute, identifies Vietnam’s mass prosperous as these with a web private revenue from VND 15 million (US$569) to VND 50 million (US$1,900) monthly, or complete investable property between VND 100 million (US$3,800) and under VND 1 billion (US$37,900). The prosperous are outlined as these incomes VND 50 million or extra monthly, or holding complete investable property of VND 1 billion or above.

The examine reveals that Vietcombank, MB, and Techcombank proceed to steer these prosperous segments, with scores of 59.5, 55.7, and 48.8, respectively. Total, this 12 months’s rating reveals that the highest six banks amongst these demographics have remained unchanged since 2024.

Notably, Saigon Thuong Tin Industrial Joint Inventory Financial institution (Sacombank) made probably the most vital comeback, leaping 4 locations to ninth after a 5.7 level enhance. In distinction, Singapore’s United Abroad Financial institution (UOB) recorded the slight pullback, slipping one place after a modest 0.2 level enhance.

Trio additionally tops customer-satisfaction rating

Along with the Index Rating, the Buyer Satisfaction (CSAT) Rating displays how buyer notion interprets into actual experiences, capturing satisfaction with day by day interactions, service high quality, and worth delivered.

Just like the Index Rating, Vietcombank leads the 2025 CSAT rating with a rating of 87.6, rising 4 factors to overhaul Techcombank, which ranks second with a rating of 87.3 after a 2.3 level enhance. MB, scoring 87.2, maintains its third place. This reinforces the trio’s stronghold amongst Vietnam’s prosperous clients, underscoring their market edge in buyer belief, innovation, and high quality of service.

The examine additionally reveals that Vietnam Worldwide Industrial Joint Inventory Financial institution (VIB) and Sacombank posted the strongest beneficial properties in 2025, every rising three locations to fourth and seventh, respectively, with will increase of their CSAT scores of 11.7 and 14.1 factors.

Vietnam’s hovering affluence

Vietnam has seen vital development in prosperous households in recent times, fueled by sustained financial development, growing incomes, and the rise of a large center class.

In 2024, there have been 15.8 million households, or 56% of the whole, with a month-to-month revenue above VND 15 million (about US$592 on the time), which is classed because the ABCD financial class. This equates to 56.2 million folks, in accordance to Ho Chi Minh Metropolis-based market analysis firm Cimigo.

Vietnam had 1,470 ultra-high-net-worth people (UHNWIs), with over US$30 million, up 2% from 2023, and 66,901 millionaires, up 2.2%. The variety of households with US$1,000 month-to-month revenue grew by 1.5% year-over-year (YoY) to six.18 million.

In accordance to McKinsey, the speed of Vietnam’s private monetary property (PFA) development has outpaced that of different Asian international locations, posting an annual development charge of 15% from 2011 to 2021, surpassing the regional common of seven%.

By 2027, Vietnam’s PFA market is projected to achieve roughly US$600 billion, rising at an annual charge of 11% from a baseline PFA of about US$360 billion as of year-end 2022.

The share of managed wealth property as a part of total PFA is anticipated to extend. Amongst prosperous clients, professionally managed property are set to develop by about 5.5 occasions by 2027, and amongst HNWIs, by about 2 occasions in the identical interval.

It will translate into an estimated further US$65 billion to US$75 billion of managed wealth property within the business for establishments to seize. The income swimming pools for managed property are projected to have equal contribution throughout prosperous and HNWI segments.

Featured picture: Edited by Fintech Information Singapore, based mostly on picture by user6702303 through Freepik