I’ve typically questioned why October feels so bloody busy.
Yearly, with out fail, a cavalcade of main video games are launched round late September and early October. They typically smother each other; earlier than you’ll be able to end one, one other blockbuster is already out.
You could possibly argue that it’s a implausible launch window for the run-up to Christmas, with loads of time to market them forward of individuals shopping for presents. It is sensible.
However right here’s a extra cynical view: These video games could possibly be attempting to leverage recency bias to win large at The Sport Awards in December. They’re judged late October into November. Fast primer: recency bias is the place folks give disproportionate weight to latest experiences in decision-making.
It’s a query that I believe a variety of spectators of the occasion ask, however it by no means actually will get answered. There’s a little bit of added forex to it too, given launch date for Grand Theft Auto 6—a sequel to one of many best-selling video games of all time—has been moved but once more, from 24 Might to 26 November 2026.
This may place it properly outdoors the operating for a Sport Award subsequent 12 months, and can also make it tough for the sport to attain the prize in 2027 too.
So I wished to have a look at how launch dates of main video games have an effect on the awards and if there’s a correlation. By no means heard of The Sport Awards earlier than? Don’t fear, I’ve you coated with some further background beneath.
Maintain up, what are The Sport Awards?
Launching in 2014, The Sport Awards are an business awards night time run by former video games joualist turned occasions business entrepreneur Geoff Keighley.
Over the previous decade it’s arguably turn into the principle awards night time of the video games sector, with final 12 months’s occasion amassing over 154 million viewers by way of world live-streaming. This 12 months’s awards is being held on December 11.
Colloquially, it serves as the focus for a myriad of different awards for the very best sport of the 12 months. Many publications run their very own awards. There’s additionally loads of different business accolades together with the BAFTA Sport Awards, The Golden Joystick Awards and the D.I.C.E. Awards.
However The Sport Awards are the closest factor the gaming business will get to its personal model of the Grammys or The Academy Awards.
Maybe the largest distinction is that the precise awards prime and tail the stream, with a lot of them introduced on the night time with out an excessive amount of fanfare. Acceptance speeches are saved to a minimal. Viewers are arguably extra tuned in for the trailers and launch bulletins strewn all through it. It’s like watching the Tremendous Bowl for the advertisements.
How are they judged?
The broad strokes of how The Sport Awards are judged are public, however a few of the extra intricate particulars aren’t as clear.
Right here’s what we do know:
- First, a jury panel — which has grown over time to carry 100 media retailers and influencers globally — submits ballots to find out the nominees.
- Then the identical (or related) group votes on the nominees to resolve winners. This jury vote carries about 90% of the choice.
- In the meantime, the general public can forged on-line votes (sometimes opening shortly after the nomination announcement in November). These votes represent roughly 10% of the choice, and may tip the stability in some cases.
Behind the scenes, the precise mechanics for the way every outlet tallies votes, how votes are verified and the way ballots are processed stay largely undisclosed. Polygon has a superb article on this if you’re after extra particulars.
So, are you extra more likely to win Sport of The 12 months if you happen to launch your sport later within the 12 months?
At a look, no.
Taking a look at an evaluation of the previous 11 winners up to now, barely extra video games that obtained the highest prize have been really launched in Q2 (April, Might, June) of their corresponding 12 months.
Sport Of The 12 months winners by launch date
Sorted by the quarters. Complete variety of winners: 11.

However after all that doesn’t clarify the glut of video games that are likely to launch across the September, October, November window. Trying on the complete pool of Sport of The 12 months finalists for every year really paints a way more nuanced image.
Sport Of The 12 months finalists by launch date
Organized by quarters. Complete variety of video games nominated: 62.

On this occasion, there’s a transparent pattern between launching a significant sport in the direction of the top of the 12 months and making it into the pool of finalists for consideration — which remains to be an achievement in itself.
This implies that there’s some type of recency bias concerned within the judging course of; nevertheless, it finally doesn’t have an effect on the choice across the winner.
Any attention-grabbing outliers?
Typically talking, video games which are launched in December or near the awards don’t really make it into consideration for the next 12 months’s Sport Awards.
One traditional instance of that is Marvel’s Midnight Suns, a method sport that launched 2 December 2022, and regardless of some acclaim didn’t fairly muster a nomination for Sport of The 12 months or Finest Position-Taking part in Sport.
There’s one exception to this, nevertheless, for the Sport of The 12 months finalists. Smash Bros Final launched 7 December 2018, and it was nominated for Sport of The 12 months in 2019. It’s presently the one sport to buck the pattern.
That is all attention-grabbing, however what’s your choose for Sport of The 12 months this 12 months?
My very own recency bias is in play right here, however I believe Ghost of Yotei, an open-world revenge quest set in seventeenth century Japan, will seemingly win it.
I’m but to evaluate it for this text, however after ending the sport it felt like a transparent contender for the highest prize, given the sport’s glorious pacing, storytelling and creative type.
I stand by my name earlier this 12 months that Kingdom Come II: Deliverance is a transparent contender. However whereas that was mechanically attention-grabbing and actually enjoyable to play, the whimsy and storytelling of role-playing darling Clair Obscura surpasses it. If not for Ghost of Yotei, I’d say it could win.
Nintendo is probably going out of the race this 12 months. Platformer Donkey Kong Bonanza is missing a smidge of polish in comparison with different previous Nintendo winners, and it’s additionally a brand new console unique. And whereas Mario Kart World is an outstanding racer, it could be defying the percentages to get the highest prize.
- Harrison Polites writes the Infinite Lives publication. Observe him right here.
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