Australian fintech innovator Venue Good have teamed up with UK sustainability fintech ekko, to carry real-time environmental insights into each transaction on its VS POP platform. The mixing is enabled by world funds orchestrator Optty, whose know-how powers Venue Good’s ecosystem.
This collaboration permits Venue Good’s community of retailers and venues to supply climate-conscious funds, with out altering their current methods. At checkout, prospects can now see the carbon footprint of their buy and contribute to high-impact tasks like ocean plastic prevention and reforestation.
For companies, it’s a easy solution to meet rising demand for ESG-aligned funds. For purchasers, it’s a brand new sort of interplay that feels pure and rewarding. And with 60% of retailers contemplating ESG credentials when selecting funds suppliers, the transfer provides Venue Good and their purchasers a transparent edge.
“VS POP has at all times been about giving our companions the instruments they should interact prospects in new methods,” mentioned Frank Vorster, CEO of Venue Good. “Working with ekko means we will now join on a regular basis purchases to climate-positive motion. It’s innovation that feels sensible, clear, and impactful.”
This marks a broader shift within the funds trade, the place sustainability is transferring from board stories into the infrastructure of on a regular basis commerce. Venue Good, ekko and Optty are proving that funds can evolve from a utility right into a loyalty and engagement software, whereas enabling significant local weather motion at scale.
“We all know that customers more and more need their cash to do extra than simply purchase services or products. They need it to make a distinction,” mentioned Oli Cook dinner, CEO and Co-Founding father of ekko. “Our partnership with Venue Good brings that energy immediately into VS POP, serving to retailers retailers meet rising expectations and have interaction prospects on a deeper stage.”
“At Optty, our mission is to empower companions like Venue Good to innovate at scale,” added Richard Miller, CEO of Optty. “By enabling entry to ekko’s instruments via our orchestration platform, we’re serving to companions ship seamless funds and measurable influence.”
Among the many first firms to hitch the improved platform is Lokpay Digital, a fast-growing Australian fintech supporting small companies with smarter cost instruments. The corporate cited ekko’s embedded sustainability instruments as a key consider its choice to hitch the Venue Good community.
“Our retailers are asking for extra than simply seamless funds. They need to present prospects that they care in regards to the atmosphere too,” mentioned Katie Bruggy, Co-Founding father of Lokpay Digital. “Once we noticed what Venue Good, Optty, and ekko had been constructing collectively, we knew we needed to be a part of it. It’s the sort of partnership that helps us meet our purchasers’ evolving values whereas driving engagement and development.”
The collaboration reinforces Venue Good’s position as a frontrunner in future-ready fintech, whereas supporting retailers to draw and retain climate-conscious prospects in a aggressive panorama.
Collectively, Venue Good, Optty and ekko are proving that small actions at checkout can add as much as significant change.
