Dublin’s Lative, an AI gross sales planning platform for gross sales and go-to-market groups, right now introduced it has raised €6.4 million in funding to spice up product growth and increase its go-to market.

The spherical, co-led by Act Enterprise Capital and Senovo VC, has additionally been backed by Elkstone, Enterprise Eire, WestWave Capital, Handshake Ventures and Shuttle. Business shoppers embody Seismic Intercom, Aiven, Avalara and Model 1.

“We noticed the identical problem over and over, in each firm we labored in – gross sales planning was sluggish, handbook, and caught in spreadsheets,” mentioned Werner Schmidt, co-founder and CEO of Lative. “We constructed Lative to vary that, and to offer gross sales groups real-time visibility and confidence so each resolution is knowledgeable, not guessed on this essential exercise for go to market organisations. Each gross sales organisation must plan and monitor execution, and it’s primarily completed in spreadsheets right now. Now there’s a greater manner.”

Within the European AI-for-sales and go-to-market automation house, Lative’s increase sits inside a modest however seen wave of 2025 funding exercise.

Adjoining corporations comparable to Barcelona-based Remuner, which secured €5.5 million to increase its AI-driven gross sales compensation platform, Ghent-based Bizzy, which raised €4 million to scale its AI Gross sales Agent, and Stockholm’s Spiich Labs, which secured €600k to automate B2B gross sales workflows, spotlight rising investor curiosity in instruments that streamline business operations.

None, nevertheless, straight overlap with Lative’s concentrate on AI-enhanced gross sales planning and execution.

With roughly €16.5 million of disclosed funding on this broader section to date in 2025, Lative’s spherical stands out each in scale and in including an Eire-based entrant to an area in any other case dominated by firms in Spain, Belgium, and Sweden.

“Lative is driving a paradigm shift to gross sales planning and optimisation groups that’s lengthy overdue. By serving to groups determine what’s working and what isn’t in real-time, issues are recognized earlier than they grow to be too massive to handle,” mentioned Dr Alexander Buchberger, Companion at Senovo.

Based in 2022 by Werner Schmidt and Laura Tortosa Sancho, Lative connects gross sales technique with real-time execution by way of a closed-loop system that turns insights into motion, planning with precision and executing with confidence.

The founders recognised a typical ache level: handbook, fragmented gross sales planning that lacks real-time visibility and monitoring execution. Annoyed by high-performing groups losing time on outdated spreadsheets and fashions, Schmidt and Sancho created Lative to ship real-time gross sales intelligence and automatic planning with AI.

For finish customers, this implies smarter planning, on the spot insights, and the flexibility to make quicker, higher choices with prospects seeing as much as 24% will increase in gross sales productiveness throughout segments.

“RevOps leaders love Lative once they see it. New AI Consumption fashions now want higher tooling to handle complexity. Lative helps business leaders like Seismic, Intercom and Model 1 see true gross sales productiveness and capability in real-time to ship environment friendly development. Werner, Laura, and their crew are defining a brand new class with an thrilling AI roadmap,” mentioned Andrew O’Neill, Principal at Act.

As a substitute of juggling a number of sheets, fashions and disconnected instruments, Lative unifies the gross sales planning course of in a single cloud-based platform by connecting top-down targets and quota plans with bottom-up gross sales productiveness and capability.

Groups can mannequin and simulate future org designs to have the best gross sales crew for attaining income targets, alter plans in actual time, and acquire clear visibility into gross sales productiveness and effectivity by way of AI Insights.

This permits them to make smarter hiring and funding choices primarily based on information fairly than assumptions, determine dangers and alternatives earlier than they influence income, and monitor execution with confidence.

“Lative permits us to see our productive gross sales capability in real-time which is key to how we scale the enterprise and put money into the suitable areas to speed up development,” mentioned Mathieu Cognac, Vice President of Income Operations at Seismic.

The gross sales efficiency administration market, valued at over $2.3 billion in 2023, is projected to exceed $7 billion by 2030, exhibiting the demand for options that automate and optimise gross sales execution.

In simply 15 months, Lative has achieved 10x development, forging strategic integration partnerships with information platform leaders Salesforce, HubSpot, and Snowflake to allow seamless information sharing for income groups.

Lative was beforehand featured by EU-Startups in its 2024 record of Irish startups to look at, the place we highlighted the corporate’s early progress and €2.7 million increase – see “Irish Rising Stars: 10 promising startups you should control in 2024”.