Smartlead is a robust chilly e mail platform. 

And at first look, its pricing appears to be like fairly cheap.

However does Smartlead keep reasonably priced even while you truly scale your outreach?

That’s precisely what this breakdown will assist you determine.

On this information, I’ll:

• Clarify each Smartlead pricing plan intimately
• Present you the add-ons and usage-based prices that many groups don’t discover at first
• Examine Smartlead’s pricing with three related instruments

Let’s see whether or not Smartlead delivers strong worth on your cash!

Smartlead Pricing Overview (2025)

Want a fast overview of Smartlead’s pricing?

I’ve obtained you lined! 

Here’s a full however concise breakdown of its pricing plans:

** Smartlead additionally presents a customized plan that begins at $174/month.

(Sure, Smartlead presents its customized plan solely in month-to-month billing)

With it, you get so as to add as much as 12 million distinctive leads and ship 60 million emails each month. 

Take a look at an in depth breakdown of the yearly plan beneath 👇🏼 

Smartlead Pricing Plans Breakdown

On this part, I’ll stroll you thru an in depth breakdown of Smartlead.ai’s pricing plans, together with their options and limitations.

1. Primary Plan
2. Professional Plan
3. Customized Plan 

1. Primary Plan — $32.5/month (Billed Yearly)

Smartlead’s fundamental plan prices $32.5/month with annual billing ($39/month with out annual billing). 

Meaning you’ll have to pay a one-time price of $390 (annual billing), which is a substantial amount of cash. 

So, what does Smartlead supply in return?

Allow us to discover out. 

Key Options

• Lively Leads: Smartlead’s approach of claiming you’ll be able to add 2,000 distinctive prospects. Every distinctive e mail counts as an lively lead. 
• Electronic mail Accounts Supported: Limitless (you’ll be able to join as many e mail accounts as you need). 
• Chilly Emails/Month: 6,000 emails/month (this restrict is reset each month). 
• Deliverability: Smartlead offers you limitless e mail warmup at no additional price and dynamic IP addresses to make sure your emails land in inboxes.
• Dynamic Sequences: You’ll be able to create condition-based sequences, and Smartlead will observe up mechanically, ship replies, and even cease a sequence. 
• Detailed Analytics: Smartlead tracks absolutely the variety of emails despatched, opened, and replied to; campaign-wide metrics like deliverability and reply charges; and far more. 
• Centralised Grasp Inbox: You’ll be able to observe all of your conversations in a single place, arrange them by way of customized standards, and by no means miss an necessary reply. 

Limitations

There are 4 limitations of this plan: 

• You can not add greater than 2,000 prospects.
  So as to add extra, you both need to delete an current prospect or improve your plan.
• Once you delete an lively prospect,
  Smartlead will delete all of your conversations with them.
• Your unused e mail sending credit won’t be rolled over.
  For eg, if you happen to ship 5,000 emails within the first month, your remaining 1,000 emails will go to waste. 

• You can not add or invite staff members.
  So, you’ll have to handle the whole lot from one particular person’s account.

2. Professional Plan — $78.3/month (Billed Yearly)

The Professional Plan prices $78.3/month, which involves $939.6 for your entire yr.

That’s greater than twice the quantity that Smartlead fees for the Primary Plan. 

So, does it additionally supply greater than twice as a lot on your cash?

Allow us to see: 

Key Options

• Lively Leads: Add as much as 30,000 distinctive prospects/leads for chilly emailing (every e mail deal with = one prospect/lead). 
• Chilly Emails/Month: 150,000 (resets every month). 
• ChatGPT4 Integration: You’ll be able to join your ChatGPT4 account with Smartlead by way of an API Key. 
• Electronic mail Information Help: Smartlead offers you preset templates you need to use to rapidly create a chilly e mail marketing campaign or reply to a prospect.
• International Blocklists: Smartlead tracks 400+ e mail blocklists and sends notifications/alerts in case your e mail deal with lands on one among them. 
• API Integrations: Combine Smartlead into your workflow by way of its API Key. 
• Limitless Seats: Invite as many teammates as you wish to run campaigns, handle purchasers, and monitor metrics. 
• Whitelabeling: You get whitelabeling for one consumer at no cost. So as to add extra purchasers, you’ll have to pay $29/month/consumer. 

Limitations

Smartlead.ai’s Professional Plan comes with a number of limitations: 

• You might be nonetheless restricted to including 30,000 prospects/leads.

  This would possibly sound like a big quantity. 

  Nevertheless it rapidly turns into a limitation while you realise that this can be a arduous restrict. 

  And there’s no plan you’ll be able to improve to past this (until you go for the Customized plan with month-to-month pricing)!

• Once more, the solely approach so as to add extra prospects is to delete current ones. 

  However doing this can even mechanically delete all of your emails with that prospect/lead.
   

• The Professional plan doesn’t supply worth on your cash. 

  A number of chilly e mail instruments supply the identical or extra options for a way more reasonably priced worth.

• Including a consumer will price you $29/month (see the detailed breakdown of the add-ons within the subsequent part) 

3. Customized Plan — Begins at $174/Month (Billed Month-to-month)

In the event you go to Smartlead’s pricing web page, additionally, you will see a Customized Plan, however solely while you click on underneath the “Month-to-month” billed plans part. 

Meaning you’ll be able to keep away from paying an upfront price and go for a cost of $174/month. 

Here’s what you’re going to get in return: 

Options

• Lively Leads: As much as 12 million distinctive e mail addresses. 
• Chilly Emails/Month: You’ll be able to ship 60 million chilly emails per thirty days.

Along with this, you get all the opposite options that include the Primary and Professional plans. 

Limitations

This plan has two main limitations: 

• First, including purchasers nonetheless prices additional, even when you find yourself already paying no less than $174/month. 

  For every consumer you wish to add, you’ll have to pay $29/month.

• The bounce from the Professional plan to the Customized plan is big,

  It is advisable pay practically 2X the quantity, and you don’t get to specify the variety of emails you wish to ship or prospects you wish to add. 

  This implies you would possibly find yourself paying for options or volumes you would possibly by no means find yourself utilizing!

Smartlead Add-Ons Pricing

Talking of add-ons, Smartlead presents 5 of them.

They offer you completely different capabilities for chilly emailing. 

Let me break them down for you: 

How A lot Does Smartlead Really Value? Sensible Instance

As you’ll be able to see, Smartlead presents a variety of add-ons that you need to use to enhance your e mail deliverability. 

So, how a lot will you truly find yourself paying if you happen to subscribe to its plans and add-ons? 

Let me provide you with a sensible instance to make clear this: 

• Allow us to say you wish to ship 1,000 emails/day (30,000 emails/month).
• For that, you will want to confirm no less than 1,000 e mail addresses.
• Additionally, you will want 7 secondary domains with 3 emails/area.
• And also you add a server on high of that. 

For this, you’ll find yourself paying:

Despite the fact that the Smartlead Professional Plan is listed at $939.60/yr, you’ll seemingly find yourself paying round $2,600-$2,800/yr if you wish to ship 30,000 emails/month.

In different phrases, the “reasonably priced” plan turns into nearly 3X dearer when scaled.

Is Smartlead Well worth the Worth?

If you’re nonetheless unsure whether or not Smartlead is well worth the worth, I will help you determine whether or not it’s the device for you.

Take a look at this breakdown of its execs and cons to see whether or not the strengths outweigh the weaknesses: 

Professionals ✅

• Helps limitless e mail accounts with all pricing plans. 
• Each plan comes with limitless warm-up and dynamic sequences. 
• Presents superior deliverability options like SmartServers, SmartSenders, and SmartDelivery.
• Tracks a variety of metrics to provide you insights into your campaigns. 
• Integrates with a variety of CRM, communication, and enrichment instruments.
• Many customers have reported constructive experiences with Smartlead’s buyer assist. 

Cons ❌

• Too costly for a cold-email-only device.
• Doesn’t allow you to add purchasers at no cost with any plan.
• The personalization options are restricted in comparison with different instruments. 
• You can not add limitless prospects.
• The UI feels outdated.

As you’ll be able to see, the cons of Smartlead barely outweigh its execs.

Smartlead Pricing Plans In comparison with Rivals

One of the best ways to search out out whether or not Smartlead is the correct device is to match it with different platforms in the marketplace. 

That can assist you do that, I’ve briefly in contrast Smartlead’s pricing plans with 3 of its main opponents.

1. Smartlead vs Saleshandy
2. Smartlead vs Immediately
3. Smartlead vs Lemlist

Let’s get into it!

1. Smartlead vs Saleshandy Pricing

Like Smartlead, Saleshandy is an AI-powered chilly outreach software program for high-volume senders. 

However when in comparison with Smartlead, it additionally presents a variety of options. These embrace:

• A B2B database with verified emails of 700M+ professionals.
• Multichannel outreach campaigns (WhatsApp, LinkedIn, & Cellphone).
• AI Copilot that helps you generate chilly outreach sequences. 

Head-to-head, Saleshandy is cheaper. 

It fees $25/month (annual billing) and allows you to ship 6,000 emails to 2,000 lively prospects.

However that’s not all.

Saleshandy enables you to add limitless prospects, of which you’ll e mail any 2,000 at one time. 

And in contrast to Smartlead, Saleshandy doesn’t delete your e mail threads with prospects, even when they aren’t lively!

Plus, you get 1,000 e mail verification credit at no cost on high, together with native integrations with all plans. 

Lastly, you can even use the Lead Finder ($29/month) to search out verified e mail addresses and add them straight to your e mail marketing campaign. 

2. Smartlead vs Immediately Pricing

Immediately is a chilly e mail automation, lead finder, and CRM device.

Take a look at this Immediately overview to see how its options work.

It additionally presents completely different pricing for all three merchandise. 

For this comparability, I’ve solely used its pricing for its chilly e mail automation product. 

The essential plan, Outreach Progress, will price you $30 (round $2 lower than Smartlead).

In return, you’ll be able to add 1,000 prospects and ship 5,000 emails/month.

You too can add limitless e mail accounts and get limitless warmup for them.

Other than that, Immediately enables you to create superior sequences proper from the bottom plan. 

General, I feel Smartlead barely outperforms Immediately. 

However, for my part, they’re each competing for second since Saleshandy outperforms them each.

3. Smartlead vs Lemlist Pricing

Lemlist’s pricing is each difficult and costly, nevertheless it does supply some good options (take a look at my Lemlist Evaluation to see the way it works). 

Its chilly e mail plan, Electronic mail Professional, begins at $55/month (annual billing). 

For that, you’ll be able to ship limitless hyperpersonalized emails to as many prospects as you need.

Plus, you get 1,000 free lead finder credit that you need to use to search out emails + telephones, prospect on LinkedIn, or enrich lead lists. 

Right here’s the catch: you’ll be able to solely join 3 sending accounts for $55/month. 

I might advocate Lemlist over Smartlead to anybody who needs to automate multichannel outreach with superior personalization.

Nonetheless, you would possibly wish to take a look at Lemlist’s pricing as properly (spoiler: it is extremely costly)!

Smartlead Pricing: Remaining Verdict

In the event you rely solely on chilly emails for lead era, Smartlead generally is a good possibility.

However does it supply worth for cash?

Does it provide you with the whole lot it is advisable succeed at chilly emailing? 

My reply: not likely!

• Smartlead’s Primary plan presents very restricted capabilities. 
• Even the dearer plans cost you additional for staple items like including purchasers. 
• Lastly, it doesn’t have a local lead finder you need to use to search out verified emails. 

Examine this to Saleshandy.

It presents the identical (even higher, in actual fact) chilly e mail capabilities. You get all the key options proper from the beginning plan. 

Plus, it has a local B2B lead finder (add-on) you need to use to search out prospects and add them to your chilly e mail marketing campaign. 

And it’s cheaper than Smartlead!

Nonetheless not satisfied? 

Take a free trial, and discover out for your self if Saleshandy is definitely higher than Smartlead!

FAQs on Smartlead Pricing (2025)

1. Does Smartlead Provide a Free Trial?

Sure, Smartlead presents a free trial that lasts for 14 days.

2. Does Smartlead Cost per Electronic mail Account or Marketing campaign?

Neither: Smartlead fees you a flat price. You’ll be able to add as many e mail accounts as you need. Whereas there could also be a restrict on the variety of campaigns you’ll be able to run directly, Smartlead has not made it public.

3. Can I Improve or Downgrade My Smartlead Plan Anytime?

Sure, you’ll be able to improve or downgrade your Smartlead plan everytime you need: 

• Upgrades: You will have to pay the additional month-to-month quantity.
• Downgrades: The additional cash you’ve gotten already paid will probably be counted in the direction of your future invoices. 

4. How Does Smartlead’s Pricing Examine to Different Chilly Electronic mail Instruments?

Smartlead’s pricing (beginning at $32.5/month with annual billing) is barely dearer than instruments like Saleshandy ($25/month with annual billing).

Nonetheless, additionally it is cheaper in comparison with different instruments like Lemlist ($55/month with annual billing). If you’re searching for a device that delivers the very best worth on your cash, I might advocate Saleshandy.