Moon Inc. mentioned its shares at the moment are out there to U.S. buyers on the OTCQX Greatest Market as of Nov. 5, following an improve from the OTC Pink tier and a bell ringing at OTC Markets Group in New York.

The transfer opens a direct channel for U.S. retail and institutional buyers to entry the Hong Kong-listed issuer, which trades on the HKEX beneath code 1723 and has been pivoting from its roots in pay as you go connectivity towards Bitcoin-focused shopper merchandise.

The corporate framed the OTCQX commencement as a part of a broader capital technique that aligns with a Bitcoin customary and tighter U.S. market engagement.

Chief government John Riggins mentioned the upper disclosure bar and visibility are supposed to create a cleaner pathway for U.S. buyers to take part in Hong Kong’s regulated digital asset ecosystem and Moon’s growth throughout Asia.

Moon Inc’s Bitcoin technique

The corporate accomplished a authorized title change from HK Asia Holdings to Moon Inc. earlier this 12 months, a step that formalized the strategic pivot and preserved the 1723 inventory code on HKEX, in accordance with HKEXnews.

The U.S. buying and selling venue improve follows Moon’s October financing of roughly HK$65.5 million, or roughly US$8.8 million, by a mixture of recent shares and convertible notes to fund a Bitcoin-enabled pay as you go card and a Pan-Asian rollout, beginning in Thailand and South Korea.

The increase was supported by a gaggle that included Bitcoin miners. The product plan goals to combine Bitcoin-native rails into the corporate’s legacy pay as you go distribution community, positioning Moon to distribute BTC hundreds by the identical cash-in channels used for SIMs and cellular top-ups, an method examined intimately in our protection of retail money rails.

A yearlong restructuring set the stage for at this time’s U.S. entry milestone.

UTXO Administration and Sora Ventures took management of the previous HK Asia Holdings in early 2025, and management positions had been stuffed by figures related to Bitcoin Journal’s mum or dad, strikes that helped steer the rebrand and the corporate’s treasury and product path.

Shares reacted positively in the course of the spring as Moon launched a MicroStrategy 2.0” method that blended measured balance-sheet Bitcoin publicity with product integration.

For U.S. buyers, OTCQX entry reduces friction in buying and selling a Hong Kong issuer pursuing Bitcoin shopper rails. On the similar time, the corporate continues to execute in Asia, the place money utilization stays excessive throughout retail top-up ecosystems.

The mannequin Moon is pursuing treats BTC like telephone credit score, a distribution angle that differs from alternate apps and targets segments that fund digitally by bodily brokers quite than banked channels.

The execution hinges on licensing, issuer partnerships, and agent activation in every market.

Regulators in Singapore enforced a June 30, 2025, deadline, which prompted some overseas-facing operators to reassess their footprints, a improvement that has concentrated consideration on Hong Kong and Dubai for digital asset exercise.

Hong Kong’s stance, together with the itemizing of spot BTC and ETH ETFs, has broadened mainstream engagement with digital belongings, in accordance with the Monetary Occasions.

If Moon can convert a portion of its pay as you go distribution into BTC loading factors, the near-term income lens will likely be pushed by energetic loaders, common ticket sizes, and blended take-rate throughout spreads, charges, and interchange.

The financing quantity factors to a pilot section with country-by-country companions, and the primary introduced corridors are Thailand and South Korea.

Whereas working prices, compliance, and issuer charges will decide web economics, gross income sensitivity may be framed for 2026 exit charges utilizing directional ranges tied to the corporate’s plan.

These ranges rely on agent density, repeat load frequency, issuer and processor partnerships in every nation, treasury coverage, and volatility administration. Wider BTC volatility can increase spreads however also can constrain conversion, and program-level prices for KYC, KYT, and buyer assist can stress unit economics.

A listed automobile’s disclosure cadence, together with treasury sizing and card economics, will present extra readability on run charges as this system scales. The corporate’s legacy as a pay as you go operator is related to cash-in mechanics, which frequently drive micro-loads and small-ticket habits within the early months of deployment, in accordance with the Monetary Occasions profile of Moon’s pay as you go enterprise.

At the moment’s step into OTCQX goals to broaden the shareholder base that may comply with that deployment.

For U.S. market individuals, the transfer enhances citation high quality and company disclosure entry in comparison with Pink, whereas preserving the first Hong Kong itemizing and quick title. The corporate described the improve as a part of a global development technique that features regional product launches funded by the October capital increase and a give attention to governance and transparency. The authorized rebrand in June laid the groundwork for these actions.

Key milestones to look at embody issuer and licensing bulletins in Thailand and South Korea, activation counts throughout top-up brokers, disclosure of month-to-month energetic loaders and common load sizes, and updates on balance-sheet Bitcoin coverage and threat controls.

The U.S. over-the-counter venue shift is now in place, offering buyers with a clearer view right into a Hong Kong-based firm pursuing Bitcoin rails by pay as you go distribution.

Disclosure: Sora Ventures is an investor in CryptoSlate.