Loyalty and journey rewards platform HeyMax has made its first worldwide launch in Hong Kong, partnering with Cathay to attach extra customers and retailers throughout the area.

The Singapore-based firm mentioned the transfer helps its objective of constructing Asia’s main open loyalty ecosystem.

The enlargement follows its July acquisition of Hong Kong fintech agency krip and is a part of plans to quadruple its staff and strengthen regional partnerships.

HeyMax reported fivefold year-on-year income progress and an annualised income run charge of US$6 million as of Could.

It goals to achieve a million customers and concern over two billion Max Miles throughout the area by the top of 2026.

Hong Kong customers can now earn Max Miles by way of greater than 300 retailers together with Watsons, Journey.com, Klook, Starbucks, and foodpanda, and redeem them for flights, motels, and rewards from over 30 loyalty packages resembling Cathay, ALL Accor, and Qatar Airways.

Cathay members in Hong Kong and Southeast Asia, together with Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam, can convert Max Miles into Asia Miles and redeem them for flights on Cathay Pacific, companion airways, and over 800 companions worldwide.

HeyMax’s FlyAnywhere function lets customers redeem Max Miles for any flight on any airline worldwide.

Customers may earn miles when buying digital vouchers from native retailers resembling HKTVmall, 7-Eleven, JHC, and Starbucks.

The corporate is working with regional companions together with MoneyHero, Octopus, Preferrd, and Visa, that are integrating Max Miles into their rewards and buyer engagement packages.

Joe Lu, CEO and Co-founder, HeyMax, mentioned,

“As one of many world’s main journey hubs, Hong Kong performs a pivotal function in connecting international travellers. With each sturdy outbound and inbound demand, it’s a key market in constructing our international traveller community.

HeyMax is well-positioned to assist customers flip on a regular basis spending into significant journey experiences, whereas enabling companies in Hong Kong to faucet into the journey economic system as a robust method to have interaction their clients and members.”

“As a premium journey way of life model, partnering with HeyMax allows us to additional strengthen our way of life ecosystem past our house hub of Hong Kong, giving our group of travellers throughout Southeast Asia extra methods to show on a regular basis spending into significant journey experiences.

This partnership displays our ongoing dedication to delivering better flexibility, worth, and option to our members, wherever they’re of their journey journey.”

mentioned Jonathan Ng, Cathay Regional Head of Buyer Journey & Life-style for Southeast Asia and Oceania.

Featured picture: Edited by Fintech Information Singapore, primarily based on picture by Freepik