U.S. president Donald Trump initiated a commerce conflict with Canada and the remainder of the world in April 2025. International markets reacted negatively, however the impression on the Toronto Inventory Alternate, particularly, was very transient. As a substitute, Canadian home shares displayed collective power and went on a bull run.
The rally that started six months in the past, together with the 30,000-milestone on September 30, was a sight to behold for traders. As of this writing, the TSX is up almost 22% yr thus far, with extra room to climb. Many shares from numerous sectors flew underneath the radar at first of the yr however are screaming buys at the moment.
Kits Eyecare (TSX:KITS), within the shopper discretionary sector, is a double-your-money inventory, evidenced by its robust efficiency up to now in 2025. At $13.86 per share, the market-beating return is +64.4%. Additionally, the +427% return in three years makes this a superb choose for progress investing.
Enterprise overview
Kits Eyecare is now a number one vertically built-in eyecare supplier since getting into the specialty retail trade in 2002. The $575 million firm operates a digital eyecare platform within the U.S. and Canada. Clients can go to its optical e-commerce web sites resembling KITS.com, KITS.ca, OptiContacts.com, and ContactsExpress.ca for a handy, personalised purchasing expertise.
Grand View Analysis, a market analysis and consulting agency, tasks North America’s eyecare market income to succeed in US$49.9 billion by 2030. It represents a compound annual progress fee (CAGR) from 2025 to 2030.
Roger Hardy, co-founder and CEO of Kits Eyecare, stated, “The corporate is the chief on this class for innovation. Its persevering with mission is to make eyecare simple.” For the Canadian market, the CAGR forecast from 2024 to 2030 is 6.3%. In 2023, contact lenses have been the most important revenue-generating product.
Breakthrough know-how
Relating to shopper consciousness, KITS is a well-liked, fast-growing shopper know-how model in imaginative and prescient care. In July 2025, the corporate launched OpticianAI, a proprietary synthetic intelligence (AI) platform designed to ship a seamless and personalised method to buy imaginative and prescient care.
Kits Eyecare describes OpticianAI as a breakthrough know-how; it’s intuitive and interactive. The AI platform combines digital innovation with optical experience. “We’ve taken insights from over 1,000,000 buyer journeys and distilled them right into a know-how that gives unmatched personalization,” Hardy added.
Cornerstone of the enterprise
The Vancouver-based firm went public in 2021 after reaching 500,000 prospects within the fourth quarter (This autumn) of 2020. Quick ahead to Q3 2025, and the energetic buyer base has grown to over a million.
KITS advantages from a youthful, digitally native buyer base comprising Millennials, Gen Z, and Gen X. Notably, repeat patrons account for over 60% of income. In response to administration, buyer loyalty stays a cornerstone of the enterprise.
Based mostly on the preliminary Q3 2025 unaudited outcomes, whole income elevated 25.1% to round $52.4 million in comparison with Q3 2024, however a number of headwinds. New prospects rose 27.6% yr over yr to roughly 99,000.
Crystal clear
Kits Eyecare deserves critical consideration due to its high-growth enterprise mannequin. Robust income progress, buyer loyalty, and a breakthrough know-how are compelling causes to put money into the inventory. The potential of KITS to double your cash is crystal clear.
