In a push to develop its AI footprint in rising markets, Google has partnered with billionaire Mukesh Ambani–led Reliance Industries to bundle its AI Professional subscription with Jio 5G plans at no additional price.

On Thursday, Google introduced a partnership with Reliance, India’s largest firm by market capitalization, to supply its AI Professional subscription free for 18 months to eligible Jio customers. The alliance comes simply three months after Perplexity teamed up with Reliance’s arch-rival Bharti Airtel, India’s second-largest telecom operator, to offer free entry to Perplexity Professional for Airtel’s 360 million subscribers.

India, the world’s most populous nation and the second-largest web market with over a billion customers, has lengthy been an irresistible goal for international tech corporations. Whereas the nation has not but seen a significant homegrown AI breakthrough, U.S. tech giants more and more view it as the following huge frontier — a spot to assemble various knowledge, refine fashions, and take a look at AI use instances that would later scale throughout different rising markets. The newest partnership between Google and Reliance is a transparent reflection of that technique.

The Jio provide will initially attain customers aged 18 to 25 earlier than increasing to all Jio subscribers nationwide, the businesses stated. It consists of entry to Google’s Gemini 2.5 Professional mannequin by way of the Gemini app, greater limits for producing AI photos and movies with Nano Banana and Veo 3.1, expanded use of Pocket book LM for examine and analysis, and a pair of TB of cloud storage throughout Google Pictures, Gmail, Drive, and WhatsApp backups.

“This partnership will even discover bringing extra pleasant native experiences powered by AI to Jio customers,” the Indian telecom big stated.

The 18-month provide is valued at ₹35,100 (about $396), the businesses stated. Google’s AI Professional plan usually prices ₹1,950 (round $22) per thirty days in India and features a free one-month trial.

Past the patron provide, Reliance additionally partnered with Google Cloud to broaden entry to its Tensor Processing Models (TPUs) in India. Reliance’s AI subsidiary, Reliance Intelligence, will develop into a strategic go-to-market associate for Google Cloud to develop Gemini Enterprise throughout Indian organizations, and can develop its personal pre-built AI brokers for the platform.

“Right this moment’s announcement will put Google’s cutting-edge AI instruments within the arms of shoppers, companies, and India’s vibrant developer neighborhood,” Sundar Pichai, CEO of Google and Alphabet, stated in a ready assertion.

At its forty eighth annual common assembly in late August, Reliance introduced partnerships with its buyers Google and Meta to strengthen its AI infrastructure in India by way of a newly created subsidiary, Reliance Intelligence. Reliance and Meta additionally dedicated to organising a three way partnership with a mixed funding of ₹8.55 billion (roughly $100 million), with a 70/30 possession break up.

Earlier this week, Google rival OpenAI introduced plans to supply free entry to its sub-$5 ChatGPT Go plan to all customers in India beginning November 4. The entry-level tier, launched regionally in August, has since expanded to 17 nations throughout Asia.

AI heavyweights like OpenAI and Anthropic are additionally organising store in India, hoping to study extra about native customers and develop their attain on the earth’s greatest rising market.

Earlier this 12 months, Google provided Indian college students a free one-year subscription to its AI Professional plan. That promotion ran till September 15.

India has already helped drive adoption of U.S.-led AI platforms and ranks among the many prime shopper markets for instruments akin to Google’s Nano Banana, OpenAI’s ChatGPT, and Anthropic’s Claude. Extending free entry to paid AI variations might additional speed up adoption and cement India’s place as a key development shopper marketplace for generative AI choices. Nonetheless, it stays to be seen how India will translate into significant income for these AI corporations as soon as the present wave of free bundling presents runs its course.

“By our collaboration with strategic and long-term companions like Google, we purpose to make India not simply AI-enabled however AI-empowered – the place each citizen and enterprise can harness clever instruments to create, innovate and develop,” Ambani stated.