Brynn Putnam, the founder behind the linked health startup Mirror, is again with a brand new startup: a tech-powered gaming console that mixes one of the best of board video games and video video games, known as Board.

After promoting Mirror to Lululemon for $500 million in 2020, Putnam returned to entrepreneurship to create a wholly new product, which she unveiled Tuesday for the primary time on the TechCrunch Disrupt 2025 convention in San Francisco.

Like Mirror, Board faucets into parts of the true world and the digital one.

The system gives a gaming platform, designed for family and friends to assemble round, like a board recreation. Nevertheless, the sport board itself is a display screen that acknowledges touches, gestures, in addition to bodily objects.

This 24-inch display screen is housed in a wooden end body. This measurement permits 4 to 6 folks to sit down round taking part in video games, the founder stated.

At launch, the $500 product comes with 12 launch video games and 50 recreation items.

Over time, Putnam stated AI will probably be used to customise the system to the person.

“We’re actually excited in regards to the long-term energy of AI to personalize the experiences on the system. So you possibly can think about imaginative and prescient and voice inputs, storylines which can be adaptive, dynamic environments, accessibility options — like translation and voice-to-text,” she stated. “Over time, AI actually makes anybody capable of create on board. So Board turns into greater than a recreation console. It turns into a spot for artistic self-expression.”

To create the primary video games, the startup’s inside recreation studio partnered with exterior builders. However the longer-term plan is for extra builders to construct for the platform sooner or later. The corporate additionally plans to supply an app retailer the place others will be capable to convey their very own experiences to Board.

Board is backed by Lerer Hippeau, the VC agency that led Mirror’s $3 million seed spherical, in addition to First Spherical and Field Group. Up to now, it’s raised $15 million and is elevating a Collection A.

Requested how she landed on gaming for her subsequent concept, Putnam replied, “I believe that play is simply common … With health, not everybody loves understanding, and never everybody loves understanding at residence, however play actually unites us. It’s kind of this common language that connects us and brings us collectively,” she stated.

There’s nonetheless loads of time to get a ticket for TechCrunch Disrupt 2025, and with only a day left, we’re providing a 50% low cost.