I’ve by no means had a very good expertise with a advertising company. And I’m not alone. Likelihood is you’ve labored with a number of dangerous ones and possibly, should you’re fortunate, discovered a very good one.

This actuality formed my strategy after I based Hawke Media. I needed to create one thing totally different—not simply one other company that guarantees the moon however delivers disappointment.

What makes us totally different isn’t primarily our pricing mannequin. Sure, we function month-to-month retainers, giving purchasers flexibility with out long-term contracts. However the true distinction comes down to 3 core rules:

• We do what we are saying we’re going to do
• We construct our crew round execution, not gross sales pitches
• We convey real-world enterprise progress expertise to the desk

These may sound like easy ideas, however they’re surprisingly uncommon within the advertising company world.

Constructing a Completely different Type of Company

My background isn’t in company life—it’s in constructing corporations. Earlier than Hawke Media, I based, grew, and offered Swag of the Month, and grew the gross sales of Ellie.com to one million {dollars} in simply 4 months. This hands-on expertise constructing companies shapes all the pieces we do.

My govt crew has been with me for years. Collectively, we’ve constructed an organization stuffed with individuals who know tips on how to develop companies, not simply speak about rising them.

There’s no snake oil in our strategy. We’re utterly clear about what works, what doesn’t, and what you possibly can count on. Our purpose is straightforward: we would like our purchasers to succeed.

The Fact About Advertising and marketing Success

Right here’s one thing most businesses gained’t inform you: advertising a extremely good product is simple should you observe greatest practices. It would work. On the flip facet, advertising a horrible product is sort of not possible, irrespective of how intelligent your campaigns are.

This implies we gained’t be the only real purpose an organization succeeds or fails. However we additionally gained’t be the explanation advertising fails. While you rent us, your advertising will get buttoned up and performs nicely. We will say this with confidence as a result of:

• We’ve confirmed it 1000’s of occasions throughout numerous industries
• We’ve collected in depth knowledge on efficiency
• We’ve constructed AI programs that present how we evaluate to market requirements

The info constantly reveals we outperform market averages. Not by chance, however as a result of we’ve refined our strategy by years of sensible utility.

The Consumer Relationship Distinction

Past efficiency metrics, we’ve constructed our company to be versatile and simple to work with. This issues greater than most individuals understand. Advertising and marketing isn’t nearly ways—it’s about partnership.

Once I speak with potential purchasers who’ve been burned by businesses earlier than, I hear the identical complaints: businesses that overpromised and underdelivered, that locked them into lengthy contracts with mediocre outcomes, that communicated poorly and blamed the consumer when campaigns failed.

We’ve structured our whole enterprise mannequin to deal with these ache factors. Our month-to-month strategy means we’ve to earn your corporation each single month. Our clear reporting means you all the time know precisely what’s working and what isn’t. Our crew of skilled enterprise builders means we perceive your challenges from the within.

I didn’t create Hawke Media to be simply one other advertising company. I created it to be the company I want had existed after I was constructing my first corporations. An company that treats your corporation like its personal, that executes somewhat than simply strategizes, and that delivers on its guarantees.

In a world full of selling businesses that disappoint, that’s nonetheless a surprisingly radical strategy.

Regularly Requested Questions

Q: What makes Hawke Media totally different from different advertising businesses?

Whereas our month-to-month retainer mannequin presents flexibility, our major distinction is cultural. We prioritize execution over guarantees, convey actual business-building expertise to our work, and keep full transparency with purchasers. Our crew has been constructed round individuals who know tips on how to develop companies, not simply speak about advertising idea.

Q: How do you measure advertising success for purchasers?

We’ve developed proprietary AI programs that evaluate our efficiency in opposition to market requirements. This data-driven strategy permits us to confidently present purchasers that we constantly outperform business averages. We give attention to tangible enterprise outcomes somewhat than self-importance metrics that don’t translate to progress.

Q: Can advertising save a poor product?

No, and we’re sincere about this. Advertising and marketing an excellent product utilizing greatest practices usually works nicely, however advertising a poor product is sort of not possible whatever the technique. We see ourselves as enhancing your corporation potential somewhat than being the only real consider your success or failure.

Q: Why achieve this many individuals have unfavorable experiences with advertising businesses?

Many businesses overpromise throughout the gross sales course of, lock purchasers into long-term contracts, talk poorly, and lack accountability. They typically focus extra on buying new purchasers than serving present ones. When campaigns underperform, they continuously blame exterior elements somewhat than taking accountability for outcomes.

Q: What varieties of companies work greatest along with your company mannequin?

We work with corporations throughout numerous industries, however we’re simplest with companies which have strong services or products and want skilled execution of selling methods. Our versatile strategy works nicely for rising corporations that want specialised advertising experience with out wanting to construct an in-house crew. The month-to-month mannequin additionally appeals to companies which have been burned by company contracts prior to now.