After we determined to develop and launch BackerKit Crowdfunding, we had very formidable targets.

We needed to reimagine what crowdfunding could possibly be and construct that future along with creators, develop a rapidly-evolving platform that saved tempo with creators’ wants and uncapped creativeness, and ship a creator and backer expertise that was higher each time.

We wish creators to reside their greatest inventive lives.

And if you begin pondering by way of the lifetime pursuit of a creator, and the lifetime worth of a backer, you start to assume within the very long run and much exterior the one-month, one-campaign-lifecycle field that’s contained crowdfunding platforms, instruments, and experiences because the very starting.

We constructed BackerKit Crowdfunding from the bottom as much as essentially break away from this mould – one which creators had lengthy outgrown. I’m proud to share that we’ve made important strides in the direction of this imaginative and prescient and these targets in little or no time.

In underneath two years of providing BackerKit Crowdfunding for creators in beta, we’ve launched instruments and options which have already begun to reimagine and redefine key areas of the crowdfunding journey, successfully altering what it means to run a marketing campaign right this moment.

Under are these instruments and options that illustrate our imaginative and prescient of recent crowdfunding. A few of the most profitable creators have wielded them to realize their greatest campaigns to this point and even break some {industry} information within the course of.

Construct early buzz and followers with the mighty Teaser Web page 🌟

After over a decade of working with fellow creators, I’ve discovered that the most typical reason for unsuccessful tasks isn’t the dearth of funding – it’s failing to launch in any respect.

And I get it, as a result of I’ve been there myself. Sharing your undertaking to the world is a leap of religion. It’s nothing in need of a brave act. However the easy act of claiming your targets out loud carries energy, and we consider asserting a undertaking is the one most impactful first step a creator can take in the direction of their purpose.

What was lacking was a better and quicker strategy to do it.

This perception is what impressed us to develop the BackerKit Teaser Web page – a web page that says your marketing campaign forward of your launch date and presents a sneak peek of your undertaking to construct pleasure round your crowdfund. It additionally serves as a vacation spot web page that:

• • Informs your current viewers of your marketing campaign launch date.
  • Counts all the way down to the precise second your marketing campaign goes reside.
  • Invitations new and current followers to observe your marketing campaign because it unfolds.
  • Provides current audiences (by way of e mail, social, and so forth.) a web page they will observe and share.
  • Gauges curiosity and demand previous to launch.
  • Lists your undertaking alongside upcoming BackerKit Crowdfunding campaigns.

We’ve discovered this Teaser Web page to be a easy but highly effective software to take our creators from zero to launch, and we’ve the info to show it:

80% of creators who publish a teaser web page observe by means of to launch their marketing campaign on BackerKit.

Since releasing BackerKit Crowdfunding, we’ve labored alongside creators to make publishing a BackerKit Teaser Web page simpler and quicker than ever by seamlessly integrating Teaser Web page creation into the marketing campaign setup workflow. Now you’ll be able to go from signing up for a BackerKit account to publishing your teaser web page in minutes.

Attempt it out – begin a brand new draft undertaking now. Want inspo? View reside teaser pages which might be launching quickly on BackerKit.

Flip each launch into a celebration 🥳

Envision your launch date: Your backers crowd the gates. They rely down the ultimate seconds when your marketing campaign goes reside they usually can lastly do what they’ve been ready to do for months – click on that pledge button.

The marketing campaign launch is a uncommon and highly effective second. It may well generate sufficient power to hold momentum for your complete marketing campaign and might imply the distinction between having good or a ridiculously nice crowdfund.

But when the launch is so essential, why has the marketing campaign launch expertise – basically watching a web page refresh – gone just about unchanged because the daybreak of crowdfunding?

We needed to reimagine the standard launch to replicate what it actually is – an occasion. In its greatest kind, it’s a celebration.

On BackerKit, creators can now host a Launch Get together web page and expertise to drive and construct upon the power you and your backers already convey to your launch day and prolong it nicely into your marketing campaign, and past.

Right here’s what prime creators did to compose among the greatest BackerKit Launch Get together pages and experiences to this point: 

• • Collect and activate your followers looong earlier than launch. Like with any huge occasion, you’ll want time to unfold the phrase. Plan your outreach months upfront and share your distinctive Launch Get together web page hyperlink for each channel – e mail, social, and even adverts.
  • Enhance followers with follower-exclusive content material. Flip web page guests into followers by providing immediate entry to unique content material to anybody who opts into following your marketing campaign. This can be a built-in function for Launch Get together pages that builds your e mail checklist, follower rely, and viewers pleasure. Brandon Sanderson’s Dragonsteel is dropping follower-exclusive content material proper now.
  • Arrange dialog starters. Your backers are right here to mingle with you and fellow followers of your work. Heat up the group by posting polls, discussions, and updates in your Launch Get together web page to maintain your viewers engaged and coming again for extra as you close to the launch date.
  • Stream the ball drop. Make your launch day a memorable occasion by reside streaming the countdown immediately out of your Launch Get together web page and experiencing the glory going from T-minus to launch collectively along with your backers. Mini Museum remembers their livestreamed launch because the “most enjoyable I’ve had interacting with our backer neighborhood ever.”

Personal, attain, and construct your viewers from one central hub 💗

The magic of the crowdfunding campaigns lies in its finite nature. It has a starting, an finish, and between is that this fleeting second that injects urgency spurring your backers into motion. It’s a strong factor. 

So highly effective that this finite and fleeting nature of crowdfund campaigns dictated the best way crowdfunding instruments have been developed for creators. This usually led to tedious and damaged processes that went unaddressed for years. 

One instance is how creators needed to begin from zero contacts with every new marketing campaign, leading to hours of exporting and importing contact lists from their final marketing campaign to the subsequent and generally from one platform to a different. A nomadic, guide, and unsustainable strategy to construct and handle an viewers. 

For this reason lengthy earlier than we developed BackerKit Crowdfunding we supplied an alternate – a streamlined e mail and backer administration software to which creators might: 

• • Import contacts from wherever.
  • Centralize viewers constructing in a single place.
  • Talk with backers immediately.

With BackerKit Crowdfunding, we’ve included these instruments and options into the platform and made enhancements that flip viewers constructing and outreach right into a semi-automated course of. At present, BackerKit creators like you’ll be able to: