Indonesian e-wallet DANA and Ant Worldwide, in partnership with Konservasi Indonesia, unveiled ‘Ocean Buddy’, an interactive in-app mini-program geared toward elevating consciousness and driving public participation in marine conservation. The initiative, introduced on the IUCN World Conservation Congress in Abu Dhabi, can be accessible to DANA’s 200 million customers in Indonesia.
Impressed by Ant Forest, the challenge makes use of gamification to encourage long-term person engagement in conservation efforts, with an preliminary concentrate on defending whale sharks alongside the southern coast of Java.
Digital know-how for environmental advocacy
The Ocean Buddy initiative is a part of DANA’s environmental, social, and governance (ESG) technique, which focuses on constructing local weather resilience via accountable motion. Because the world’s largest archipelagic state, Indonesia is dwelling to the world’s largest inhabitants of whale sharks, a species that performs a important position in sustaining international ecological stability. Based on Konservasi Indonesia, whale shark populations throughout the Indo-Pacific have declined by as much as 63 per cent over the past 75 years.
The challenge is the newest underneath ‘Programme Sirius’, Ant Worldwide’s flagship sustainability programme, the place 13 international e-wallet leaders, together with DANA, collaborate on making sustainability extra accessible via digital innovation.
Vince Iswara, chief govt officer and co-founder of DANA Indonesia, mentioned: “Environmental points have gotten more and more pressing. Now could be the time for the fintech business to play an energetic position in bringing ahead know-how that helps sustainability. Via the Ocean Buddy initiative, we need to show that technological innovation will not be solely an engine for financial development; it is usually a strong gateway to widespread participation in defending our marine and land ecosystems, to a sustainable in addition to affluent future for generations to come back.”
Leiming Chen, chief sustainability officer at Ant Worldwide, added: “Ant Worldwide’s mission is to construct inclusive, sustainable development via innovation and open collaboration. We’re thrilled to help business leaders like DANA to realize sustainability and development objectives for the world’s various communities. Via co-building progressive options and studying from one another, collectively we can construct a greener and extra affluent future from native to international.”
Translating on-line exercise into offline conservation
Via the Ocean Buddy mini-program, DANA customers’ on a regular basis on-line actions are translated into offline conservation tasks. The system makes use of a cumulative-score rating and an ‘Influence Cash’ function to fund initiatives corresponding to first-response coaching for stranded marine mammals and the safety of whale shark habitats. All academic content material throughout the Ocean Buddy program is verified by Konservasi Indonesia.
“The presence of whale sharks is carefully tied to the well being of Indonesia’s oceans,” defined Tinton Galih Yudhianto, director of partnership and communications at Konservasi Indonesia. “Konservasi Indonesia helps DANA via the Ocean Buddy program by sharing scientific data whereas encouraging individuals to comprehend that easy actions could make an actual contribution. With collective consciousness and cross-sector collaboration, we consider that efforts to guard the oceans can turn into stronger and extra sustainable.”
The companions plan to proceed increasing Ocean Buddy’s protection and partnership circle, in addition to evolving new options to drive nationwide conservation advocacy and motion.
