Barcelona-based Cooltra, a number one title in two-wheeled sustainable mobility throughout Europe, has formally acquired the enterprise operations of fellow Barcelona-born city biking startup Kleta Mobility.
The transfer is a part of Cooltra’s technique to strengthen its service portfolio and deepen its market footprint throughout Spain, notably in key cities like Barcelona and Valencia.
“For Cooltra, the mixing of Kleta Mobility is a step ahead in our development technique. This operation reaffirms our dedication to extra sustainable, inclusive, and environment friendly city mobility whereas enhancing our worth proposition, diversifying our providers, and offering actual options to personal automobile possession,” stated Timo Buetefisch, Co-founder and CEO of Cooltra. (Translated)
Whereas many startups are securing recent capital to scale operations, others – like Cooltra – are choosing strategic acquisitions to strengthen their place in aggressive city mobility markets.
Latest funding within the sector contains:
- In Sweden, Standab raised €3.6 million to increase its charging infrastructure community for micromobility autos throughout Europe.
- Belgium’s LIZY secured €75 million in fairness and debt to scale its round electrical leasing mannequin, highlighting investor confidence in sustainable fleet administration.
- In Spain, TRIBBU attracted €2 million in funding to develop its shared-mobility platform, signalling an energetic home funding panorama that additionally advantages established gamers similar to Cooltra.
- The Netherlands-based umob raised €3.5 million for its all-in-one mobility reserving app.
- The UK’s Forest secured €15.3 million to increase its e-bike fleet
- Italy’s Maxi Mobility raised €1.2 million for its electrical fleet-as-a-service platform.
In opposition to this backdrop, Cooltra’s transfer represents a non-funding strategic consolidation, absorbing Kleta’s person base, property, and staff to strengthen its market presence in Spain.
Total, the deal displays a European micromobility market during which scale, integration, and repair diversification have gotten important for sustainability – particularly in city transport ecosystems more and more outlined by electrical, shared, and subscription-based fashions.
Buetefisch added: “At a important second for cities and the planet, we’re doubling down on the bicycle because the transport of the longer term. I need to thank everybody who made this attainable. Their effort, ardour, and dedication permit us to maintain pedalling towards a cleaner, extra human and linked future.” (Translated)
Based in 2020 by Falk Siegel and Diego Casabe throughout the peak of the pandemic, Kleta aimed to cut back boundaries to metropolis biking with versatile, accessible mobility options.
Kleta’s roots in Barcelona mirror these of Cooltra, underscoring a shared dedication to native innovation in sustainable mobility. What started as a consumer-focused service has since expanded into B2B options, making the acquisition a strategic match for Cooltra’s multisector development.
Based in 2006, Cooltra has advanced right into a dominant participant in European micromobility, working throughout a number of nations and providing electrical scooters, bikes, and fleet providers to each governments and personal enterprises.
By folding Kleta’s property and experience into its broader operations, Cooltra good points not solely scale but in addition a stronger foothold within the more and more aggressive bicycle-as-a-service market.
“The combination of Kleta’s manufacturing unit goes far past a enterprise operation: it represents our agency dedication to bicycles as a driver of change in the direction of extra sustainable, inclusive, and environment friendly mobility. Additionally it is a pure step in our development technique, including expertise, expertise, and a group that shares our imaginative and prescient: we firmly imagine that the way forward for cities strikes on two wheels,” added Buetefisch in a public assertion.
The combination will see Cooltra take up Kleta’s fleet of over 2,000 city bicycles- greater than half of that are electrical – alongside its present buyer base of two,000 energetic customers and a group of 13 staff.
All Kleta employees will retain their positions, seniority, and pay situations.
Kleta’s providing was constructed round a subscription-based mannequin for city bicycles, tailor-made for each particular person customers and company shoppers. Subscribers might entry quarterly or annual plans with perks like residence repairs, theft safety, and accent customisation.
The acquisition follows a troublesome interval for Kleta, which declared insolvency in September 2024 as a consequence of amassed losses of €1.6 million and money owed of €1.2 million with monetary establishments.
Regardless of monetary setbacks, the startup had managed to draw high-profile backers, together with FC Barcelona goalkeeper Marc-André ter Stegen and NBA veteran Marc Gasol. The duo led two financing rounds value €400k and €2 million respectively, demonstrating perception within the startup’s mission and potential.
With judicial approval now secured, the transition is anticipated to be accomplished within the coming days.
Whereas Cooltra didn’t disclose the monetary particulars of the acquisition, the corporate’s ongoing funding in increasing entry to sustainable transport reinforces its ambitions to guide the city mobility revolution – one pedal at a time.