Bulk emailing is among the best methods to succeed in lots of people directly.
You should use bulk emails to ship chilly pitches, replace your prospects, invite folks to an occasion, promote a one-time provide, or just simply share essential info with an enormous group, saving you tons of effort and time.
However right here’s the factor!
It’s important to be very cautious in selecting the majority emailing methodology.
Why?
As a result of not all bulk emailing strategies work the identical manner!
Some are nice for reaching out to an in depth group, whereas others are constructed for large-scale e-mail campaigns.
And a few may get your e-mail accounts flagged when you’re not cautious.
On this weblog, I’ll present you 5 alternative ways to ship bulk emails, beginning out of your common Gmail and Outlook inbox to extra superior e-mail automation strategies.
For every methodology, you’ll study:
- How one can successfully comply with it
- Professionals and cons of every methodology
- And some fast tricks to keep away from frequent errors
So, when you’ve ever puzzled, “What’s one of the best ways to ship bulk emails?” This information is for you.
Let’s get began.
The way to Ship Bulk Emails in 5 Totally different Methods?
This part covers all of the attainable (and legit) methods to ship bulk emails in 2025. Make certain to comply with them step-by-step so that you simply don’t encounter avoidable points.
Additionally, don’t neglect to verify the “Finest for” part in each methodology. I’ve defined which methodology works finest for which use case, so that you don’t find yourself selecting the incorrect one and losing your time.
Earlier than selecting any methodology to ship bulk emails, be sure to’ve bought two issues sorted:
- A clear e-mail checklist with appropriate and verified e-mail addresses
- Correct setup of technical information like SPF, DKIM, and DMARC
Technique 1: Ship Bulk Emails with the BCC Technique
Finest for:
Making bulletins or sending casual messages inside an organization or a small group.
It’s additionally a sensible choice when you don’t wish to use any third-party instruments or extensions and simply wish to ship emails immediately out of your inbox.
When can you utilize this methodology?
Use this methodology when sending emails to a private or inner group for informational functions (not industrial). For instance: staff updates, occasion invitations, or fundamental notices.
One of many best methods to ship emails in bulk is thru the BCC methodology.
It stands for blind carbon copy performance, which is accessible in each e-mail service supplier, be it Gmail, Outlook, Yahoo, and others.
Whenever you add your recipients within the BCC subject as an alternative of the To subject, none of them will be capable to see one another’s e-mail addresses.
Now, relying on which platform you’re utilizing, your sending restrict might range.
Right here’s a fast overview of standard ESPs and their each day sending limits :
| Electronic mail Supplier | Every day Restrict |
|---|---|
| Gmail (Free) | 500 emails/day |
| Google Workspace | 2,000 emails/day |
| Outlook (Free) | 300 emails/day |
Nevertheless, I shall be exhibiting you easy methods to ship bulk emails in Gmail utilizing the BCC methodology. However the steps are the identical for all the opposite e-mail service suppliers.
Step 1: Create A number of Electronic mail Accounts (Obligatory Step)
Step 2: Click on on the Compose Button & Write Your Electronic mail Copy
Step 3: Add Your Recipients
Step 4: Hit Ship
1. Create A number of Electronic mail Accounts (Obligatory Step)
Gmail takes e-mail sending guidelines severely as a result of it needs to guard its customers from spam.
So even when you’re following the each day restrict, sending numerous emails every single day can nonetheless get your account blocked.
To keep away from that and hold your area secure, it’s higher to make use of a number of e-mail accounts and ship solely 50 to 100 emails from every one per day.
2. Click on on the Compose Button & Write the Electronic mail
Log in to your Gmail account> click on on the “Compose” 🖊 icon and write your e-mail.
Don’t neglect so as to add all of the related particulars within the e-mail and hold it quick underneath 100 phrases.
3. Add Your Recipients
Add your e-mail within the “To” subject and all of your prospects within the “BCC” subject. Ensure you add round 20-30 recipients in a single e-mail marketing campaign.
4. Hit Ship
As soon as you might be happy together with your e-mail copy, hit the ship button.
What this methodology can’t do?
You may’t personalize the e-mail for every recipient You may miss somebody or enter an incorrect deal with, and also you received’t know till it bounces. This methodology is totally guide.
Additionally Learn: Ship Mass Emails with Outlook
Technique 2: Ship Bulk Emails with Constructed-in Mail Merge in Gmail
Finest for:
You should use this methodology if you’re already utilizing Gmail and wish to add a little bit of personalization to bulk emails with out utilizing any exterior instruments.
When can you utilize this methodology?
To ship shopper updates, easy marketing campaign outreach, or inner bulletins with fundamental personalization.
One other option to ship bulk emails is through the use of Gmail’s built-in mail merge characteristic.
Now, only a heads-up, you possibly can solely entry this characteristic when you’re utilizing a paid Gmail account (Google Workspace).
Why is that this methodology higher than the BCC methodology?
Gmail will ship one e-mail to every particular person in your checklist.
Their e-mail will present up within the “To” subject, they usually received’t see who else bought the e-mail.
This can enable you to ship bulk emails by hiding the recipients.
To ship emails utilizing mail merge in Gmail, you possibly can both use the direct methodology or use a spreadsheet.
The spreadsheet methodology works type of like Outlook mail merge, which I’ve defined within the subsequent part.
Due to this fact, I shall be explaining the method of including recipients on to your message !
Step 1: Get a Google Workspace Account
Step 2: Create Your Contact Listing
Step 3: Begin a New Electronic mail and Allow Mail Merge
Step 4: Write Your Electronic mail
Step 5: Preview and Ship
Let’s decode it intimately!
1. Get a Google Workspace Account
To begin with, that you must purchase the Normal or above pricing plan of Gmail.
It’s solely out there with Google Workspace (Enterprise Normal plan or above), which begins at round $14/month/consumer.
2. Create your Contact Listing
Now go to Google Contacts and click on on “Create label”. Title it (e.g., “July Marketing campaign” or “Consumer Listing”)
While you’re including contacts to the label, make it possible for for every contact you’ve added:
- First and final title
- Electronic mail deal with
Or you possibly can add some other fields you wish to use for personalization.
P.S.: When including info underneath the label, guarantee the data is appropriate, as Gmail immediately pulls it from that checklist to personalize.
3. Open a New Electronic mail and Click on on the “Compose” Button on the Prime Left
Now, click on on the three dots and from the drop-down menu choose “mail merge.”
Within the “To” subject, enter the label you created (e.g., “July Marketing campaign”)
4. Write Your Electronic mail
Within the e-mail container, compose your e-mail like e-mail copy, topic line, and use placeholders for personalization.
5. Preview and Ship
Click on on the Preview button to verify if the placeholders are working.
If all the pieces seems to be good, press Ship!
What this methodology can’t do?
Merge tags can’t be inserted in e-mail topic linesDoesn’t provide superior formatting or design choices
Technique 3: Ship Bulk Emails with Mail Merge in Outlook
Finest for:
In case you are already utilizing the Microsoft 365 Workplace suite in your laptop, you should utilize this bulk emailing methodology with out spending any cash.
When can you utilize this methodology?
Use this methodology once you wish to ship personalised bulk messages for sharing updates, bulletins, or useful info.
Over 400M+ folks use Outlook, and if you’re additionally utilizing it (I received’t decide you!), you’d be blissful to know that you could ship bulk emails in Outlook too!
Not like Gmail, you don’t should pay additional to entry the mail merge characteristic. Outlook allows you to use it totally free.
That stated, I do wish to spotlight one factor — mail merge isn’t out there on the Outlook net app. You’ll want to make use of the Outlook desktop app to entry it.
Step 1: Put together Your Electronic mail Copy
Step 2: Set Up Your Recipients Listing
Step 3: Hyperlink Your Recipients Listing to Your Electronic mail Message
Step 4: Add Customized Content material to Your Electronic mail
Step 5: Preview and End Mail Merge
Let’s discover the steps!
1. Put together Your Electronic mail Copy
First, that you must go to Phrase, and on the tab click on on “Mailings” > “Begin Mail Merge” > “E-mail Messages.”
Now you possibly can compose your e-mail and add placeholders like {{Title}}, {{Firm}}, and many others., the place you wish to add your recipient’s particulars.
As soon as finished, decrease the doc tab (don’t save or shut it).
2. Set Up Your Recipients Listing
Alright, now head to MS Phrase and open a brand new workbook.
Fill within the essential info, comparable to first title, final title, and e-mail deal with, within the sheet.
Now, reserve it.
Professional tip: Double-check the data and ensure it’s positioned in the best columns as a result of if one thing’s incorrect, it received’t merge accurately!
3. Hyperlink Your Recipients Listing to Your Electronic mail Message
Click on on “Choose Recipients” > “Use an Present Listing,” then select your e-mail checklist and add it.
4. Add Customized Content material to Your Electronic mail
Now go to “Mailing Tab” and click on on “Greeting Line” so as to add the personalised opening line.
After this, click on on “Insert Merge Fields” to mechanically add all of the merge tags to the e-mail.
And change the placeholders with the proper merge tags in your e-mail.
For those who skip this, your emails received’t be personalised accurately!
PS: If you wish to change the font, dimension, or spacing of the merged content material, choose the merge subject title and make the required modifications.
5. Preview & End
Click on on the “🔍” icon to preview your e-mail.
As soon as all the pieces seems to be good, click on on “End & Merge” > choose “Ship E-mail Messages.”
A pop-up will seem with the next choices:
- Within the Topic line field, write the topic line to your e-mail.
- Underneath the Mail format part, you possibly can select how your e-mail will look.
You may choose from:- HTML (which is the default and allows you to add formatting like daring textual content, hyperlinks, and many others.)
- Plain textual content if you wish to hold the e-mail easy with no styling
- Then, underneath Ship information, you’ll see three choices:
- All information (Default setting) – This sends the e-mail to everybody in your checklist.
- Present report – This sends the e-mail solely to the particular person at present seen in your display.
- From and To – This allows you to select a particular vary of individuals out of your checklist (for instance, from particular person 5 to particular person 20).
Select “OK” to run mail merge.
What this methodology can’t do?
- It may be a time-consuming methodology as it’s important to juggle between 3 totally different instruments (Outlook, Phrase, and Excel)
- Doesn’t provide e-mail monitoring or scheduling options
- You may’t add attachments to the e-mail.
Additionally Learn: The way to schedule emails in Outlook?
Let’s shortly take a look at the restrictions of sending bulk emails utilizing the strategies we’ve lined to this point ( BCC, Gmail Mail Merge, and Outlook Mail Merge):
- ⚠️ Every day sending limits
- ⚠️ Restricted personalization
- ⚠️ Low e-mail deliverability
- ⚠️ No efficiency monitoring
- ⚠️ No automated follow-up
- ⚠️ Threat of errors (like pasting the incorrect e-mail addresses or skipping the personalization column)
- ⚠️ Laborious to handle at scale
- ⚠️ No unsubscribe administration
Technique 4: Ship Bulk Emails with Electronic mail Automation Instrument (Saleshandy)
Finest for:
If you wish to ship bulk emails at scale, automate follow-up emails, get a excessive deliverability price, and really observe your outcomes.
When can you utilize this methodology?
Use this methodology once you wish to know precisely what’s occurring together with your emails, like after they’re delivered, when somebody opens them, clicks a hyperlink, and even downloads a PDF attachment.
An e-mail automation instrument provides you far more management over your bulk e-mail campaigns than Gmail or Outlook ever may.
You should use these instruments to personalize your emails, match them to your model look, hold a excessive deliverability price, section your viewers, observe what’s working, and even automate follow-ups so that you don’t should chase replies manually.
On this part, I’ll present you easy methods to ship bulk emails utilizing a instrument referred to as Saleshandy. You may comply with the identical steps with most different e-mail automation instruments.
Step 1: Create a Free Account on Saleshandy
Step 2: Import Your Electronic mail Listing
Step 3: Create a New Electronic mail Sequence
Step 4: Set Sending Limits and Schedule
Step 5: Ship or Schedule Your Electronic mail
Let’s get into the steps!
1. Create a Free Account on Saleshandy
Go to Saleshandy and click on on the blue “Join free” button.
By JUST coming into your e-mail deal with, you possibly can join Saleshandy. (Sure, it’s that easy! You don’t have so as to add any extra info.
2. Import Your Electronic mail Listing
Now that you must add your e-mail checklist or import leads out of your CRM.
For those who don’t have a mailing checklist, don’t fear!
You should use Saleshandy’s B2B database, which supplies you entry to 700M+ verified contacts to search out the best prospects to your marketing campaign.
3. Create a New Electronic mail Sequence
To create a brand new marketing campaign on Saleshandy, simply click on the “Create Sequence” blue button.
Then, click on on “Add Step.”
Now you’ll get two choices:
You may both set it up manually or use Saleshandy’s AI marketing campaign generator, which takes essential particulars from you and builds your total bulk e-mail marketing campaign in seconds.
4. Set Sending Limits and Schedule
After getting arrange your marketing campaign, subsequent that you must configure the sending settings.
Right here is how you are able to do it 👇🏼
Settings>Electronic mail Accounts> Sending Settings
- Every day Quota
The very first thing it’s important to do is to set the each day sending quota of every e-mail deal with to 50 or fewer. - Set Time Interval
When you set the full variety of emails per day, that you must set the time interval for every e-mail between 60 and 190 seconds. - Allow Electronic mail Ramp Up
Subsequent, that you must toggle the swap to allow e-mail ramp-up. This progressively will increase your each day sending restrict. Ensure you hold the e-mail ramp-up between 10% and 15%.
5. Ship or Schedule Your Electronic mail
Use Saleshady’s built-in e-mail preview characteristic to see how your emails will seem in your recipient’s inbox.
As soon as happy, you possibly can click on on “Activate the sequence!” to launch the marketing campaign or schedule it in your recipient’s time zone.
What this methodology can’t do?
Your bulk e-mail sending restrict will rely on the subscription plan you select on the platform.
Technique 5: Ship Bulk Emails with Zapier + Gmail/Outlook
Finest for:
You’re utilizing a Google Sheet to gather contact type responses or a easy signup checklist, and need a no-code option to mechanically e-mail every particular person in actual time utilizing Gmail or Outlook.
When can you utilize this methodology?
Use this once you wish to mechanically ship personalised emails each time somebody will get added to your sheet, like leads or subscribers.
It hooks proper into no matter you utilize and makes certain your message feels private, not machine-made.
That is the ultimate option to ship bulk emails!
It entails utilizing a Zapier account to mechanically ship an e-mail each time a brand new contact is added to your spreadsheet.
It lets you create a completely automated workflow with out writing any code and supplies a variety of flexibility to personalize your emails as wanted.
Step 1: Put together Your Google Sheet
Step 2: Arrange Your Zapier Account
Step 3: Set the Set off
Step 4: Select Your Motion App
Step 5: Add a Delay
Step 6: Take a look at and Flip It On
Let’s discover them!
1. Put together Your Google Sheet
Create a easy sheet like this:
Vital ideas:
- Make certain the primary row has column headers
- Keep away from leaving clean rows
- Verify that every one emails are legitimate
2. Arrange Your Zapier Account
Go to zapier.com, log in, and click on “Create Zap.”
This can open a clean automation setup.
3. Set the Set off
Click on on “set off” and select “Google Sheets.”
Set the occasion to “New Spreadsheet Row.”
Join your Google account and choose the sheet you made earlier
This implies: each time a brand new row is added, Zapier will begin the automation.
4. Select Your Motion App
Choose “Gmail” because the “motion app.”
Then select “Ship Electronic mail” and join your e-mail account
Now, fill out the e-mail particulars utilizing the columns out of your sheet:
- To: Use the “Electronic mail Tackle” column
- Topic: One thing like “Hello {{First Title}}, only a fast be aware!”
- Message: You may also pull in customized data like firm title or a message subject
5. Add a Delay
To keep away from sending all emails directly (and getting flagged), you want first to click on the “+” icon between your set off and motion.
Then seek for “Delay by Zapier” after which within the motion occasion select “Delay After Queue”
And set it to 1–2 minutes between emails
6. Take a look at and Flip It On
Run a fast take a look at utilizing one row out of your sheet
If it seems to be good, click on “Publish Zap.”
Now, each time you add a brand new row in your Google Sheet, Zapier will mechanically ship a personalised e-mail to that particular person.
What this methodology can’t do?
- You’re restricted by Zapier’s sending caps—free plans allow you to ship simply 5 emails/day, and paid plans max at about 10/hr
- Gmail caps you at 15 simultaneous connections, so triggers can decelerate when you run a number of Zaps
- This methodology isn’t constructed for sending giant one-time campaigns; it’s finest for small quantity campaigns
How A lot Does It Price to Ship Bulk Emails?
The price of sending bulk emails relies on two main components:
1. Electronic mail Infrastructure Price
Is there a must spend on e-mail infrastructure?
Sure. As a result of Gmail accounts have each day sending limits, and even when you don’t hit the utmost restrict, there are e-mail deliverability points.
As per most profitable chilly emailers, it’s best to ship 30-50 emails each day from an e-mail account.
Now, it is usually really useful to maintain separate sending domains so that you simply don’t wreck the sender status of your main area.
Bulk Electronic mail Calculator
Estimate the domains and e-mail accounts wanted to your bulk e-mail marketing campaign.
Area price: $10-$15 per area per 12 months.
Electronic mail account price: $3-$5 per account per 30 days.
2. Automation Platform Price
In case you are planning to make use of an e-mail automation platform (for advertising and marketing or emails), it can have totally different costs primarily based on the month-to-month emails and energetic prospects.
- For sending bulk chilly emails, it may possibly price round $60-$80 for sending 10,000 – 20,000 emails each month.
- For sending mass advertising and marketing emails, it may possibly price you round $20-$40 per 30 days for each 10K emails.
Nevertheless, whatever the determination you are taking, there’s 1 golden rule you should comply with to ship bulk emails – Restrict your each day emails per account to 50.
Finest Suggestions for Sending Bulk Emails
Comply with these easy practices to ship bulk emails the best manner and keep away from touchdown in spam folders or getting your area blacklisted.
Tip 1: Comply With Rules
Tip 2: Preserve Deliverability
Tip 3: Section Your Leads for Focused Personalization
Tip 4: Comply with a Sending Sample
Let’s get into the small print!
Tip 1: Comply With Rules
Earlier than sending bulk emails, make sure you adhere to related e-mail guidelines, such because the CAN-SPAM Act within the U.S. and the GDPR in Europe.
Why?
Nicely, when you break these guidelines, you possibly can face hefty fines within the tens of 1000’s per e-mail underneath CAN‑SPAM, and even as much as 4% of your annual income underneath GDPR.
Tip 2: Preserve Deliverability
When sending bulk emails, make sure you preserve excessive deliverability charges.
As a result of in case your deliverability is poor, even essentially the most completely written e-mail received’t attain your viewers.
And it’ll not solely find yourself losing your efforts, but additionally damage your area status.
Right here is how one can obtain most e-mail deliverability →
- Arrange SPF, DKIM, and DMARC
- Heat up your area
- Keep away from spammy content material
- Persist with a gentle sending schedule
- Embrace an unsubscribe hyperlink
Prompt Learn: Electronic mail Deliverability Information
Tip 3: Section your Leads for Focused Personalization
In case you are sending bulk e-mail campaigns for gross sales or outreach functions, do not dump all of your recipients into the identical checklist.
As a result of it won’t get your outcomes!
As a substitute, section your leads primarily based on their ache factors or use instances.
When you do this, use these insights to personalize your emails extra meaningfully.
Why is focused personalization essential?
Nicely, it’s 2025, and personalization isn’t nearly including somebody’s title or firm anymore.
Lately, if you’d like replies, you’ve bought to transcend the fundamentals.
Focused personalization makes your e-mail really feel related and reveals the reader that you simply truly perceive them and their challenges, not like some random stranger exhibiting up of their inbox.
Tip 4: Comply with a Sending Sample
Timing is essential in relation to sending bulk emails!
And sticking to a correct sending sample not solely lets you keep away from spam filters but additionally will get extra engagement. Due to this fact, listed below are some ideas that you could consider whereas making a sending sample to your bulk emailing campaigns.
- Don’t ship all of your emails directly; area them out in batches
- Select fastened days and occasions as an alternative of random blasts
- Preserve gaps between follow-ups so that you don’t come off as spammy.
Professional Tip:
- Ship bulk emails on Tuesdays, Wednesdays, and Thursdays between 10 AM to 1 PM
- Don’t ship emails late within the night, throughout weekends, or early Monday mornings
Frequent Errors to Keep away from Whereas Sending Bulk Emails
Listed here are some frequent errors to keep away from whereas sending bulk emails that may damage your efforts:
Let’s decode them!
1. Shopping for Electronic mail Lists From Unreliable Sources
I’m not saying shopping for e-mail lists is incorrect, however the place you purchase them issues quite a bit.
For those who get your checklist from an unreliable supply, there’s a excessive probability that the emails in it will likely be outdated or pretend.
Meaning you’re not simply losing cash, however you’re additionally placing your area in danger.
2. Ignoring Bounce Charges
It is best to all the time control the Bounce charges!
As a result of excessive bounce charges can severely damage your bulk e-mail campaigns by inflicting issues like:
- Electronic mail suppliers will see you as a spammer
- It’s going to harm your sender’s status
- Have an effect on the deliverability of future emails
Due to this fact, to keep away from excessive bounce charges, be sure to take away invalid emails out of your checklist and ensure your checklist is all the time clear and updated.
3. Sending Bulk Emails from a New Account
In case your e-mail account is new, don’t use it for bulk emailing immediately.
As e-mail service suppliers can simply acknowledge new accounts that all of the sudden begin sending a whole lot of emails, which triggers their spam filters.
So, what do you have to do as an alternative?
Earlier than utilizing your e-mail account for bulk emailing, heat it up. First, begin by sending small volumes, as it can slowly construct belief, after which enhance the variety of emails over time.
Select the Proper Technique to Ship Bulk Emails
Bulk emailing remains to be some of the efficient methods to speak with a big group of individuals, be it for gross sales, updates, or bulletins.
Nevertheless it solely works when you’re utilizing the proper methodology.
On this information, I’ve shared all of the methods to ship bulk emails, together with their execs, cons, and when to make use of every one.
So, now it’s your flip to determine which one matches your necessities.
Right here’s what I counsel:
Don’t overthink it. Simply choose one methodology and begin with a small marketing campaign, and work out what works.
FAQs
1. Is it attainable to ship 10,000 emails directly?
10,000 emails is an enormous quantity, however it’s truly scalable when you use a chilly emailing platform with all the e-mail deliverability and personalization options so that you simply get replies out of your emails.
You should use Saleshandy, which is an efficient and trusted chilly emailing platform for companies globally.
2. Will ESP mismatch trigger points whereas sending bulk emails?
Ideally, it shouldn’t create any points, however in bulk emails, it’s ideally suited to ship emails from the identical ESP because the recipient.
3. How do you ship mass emails from Gmail totally free?
For those who don’t wish to spend something, then the one option to ship mass emails totally free is by immediately sending them from Gmail.
However once more, this methodology is laborious and there are excessive probabilities that your e-mail shall be flagged by Electronic mail Service Suppliers (ESPs).
4. The way to make bulk e-mail sender accounts?
It’s truly fairly easy to create bulk e-mail sender accounts; all it’s important to do is,
- Create a number of e-mail accounts
- Heat them up (earlier than sending your first chilly e-mail)
- Maintain their status excessive whereas sending emails (by repeatedly warming up by setting a each day proportion of emails for warmups)
