High YouTube creator MrBeast is apprehensive about AI’s affect on creators’ livelihoods, regardless of having dabbled with utilizing the expertise himself. On Monday, the creator posted his issues on social media, the place he brazenly questioned how AI-generated movies may have an effect on the “tens of millions of creators at the moment making content material for a residing.”

“Scary occasions,” he added.

MrBeast, whose actual identify is Jimmy Donaldson, is No. 1 on Forbes’ 2025 listing of high creators, with $85 million in earnings and 634 million followers. What he says and does, on account of his place, has an outsized affect throughout the trade. So if MrBeast is brazenly questioning whether or not AI is an existential risk to his enterprise and others prefer it, then it’s truthful to say that smaller creators are possible much more apprehensive.

His feedback observe the current launch of OpenAI’s Sora 2, a brand new model of its audio and video generator, alongside a cell app that lets customers create AI, together with movies of themselves, that are shared in a TikTok-style vertical feed. The app has been an early hit, rapidly hitting No. 1 on the U.S. App Retailer after a surge of downloads.

YouTube has additionally embraced AI, launching issues like AI enhancing instruments, together with those who let creators generate AI movies utilizing its video mannequin Veo to animate nonetheless photographs or apply completely different types to their movies. The corporate has infused AI into its product as properly, for issues like making clips or highlights from Dwell movies or podcasts. An AI chatbot can reply creators’ questions inside YouTube’s channel administration software program, YouTube Studio.

MrBeast has additionally concerned himself with AI, as commenters have been fast to level out. The creator this summer season confronted a good bit of backlash from followers and creators alike after releasing a software that used AI to create video thumbnails. He rapidly eliminated the software from his analytics platform, Viewstats, and stated he’d substitute it with hyperlinks to human artists obtainable for fee.

His firm’s philanthropy arm has additionally made AI investments at occasions.

There’s nonetheless debate as as to if the novelty of AI video creation will flip everybody right into a creator, or if the perfect movies will nonetheless want a human’s artistic thoughts to assume them up after which immediate the software accurately. On the identical time, there are those that view AI movies as low-quality content material, usually dubbed “slop,” and dislike seeing it of their feeds.

Even when the AI turns into undetectable sooner or later sooner or later, it’s doable that creators revealed to be utilizing it with out disclosure may lose their followers’ belief and hurt their popularity.