October 3, 2025
‘Love Island USA’ star Amaya Espinal has signed a product partnership with prebiotic soda model Poppi.
The billion-dollar prebiotic soda model Poppi has partnered with Love Island USA star Amaya Espinal on a brand new taste.
“At Poppi, we had the 80/20 rule—80% of our budgets have been deliberate in direction of large moments in retail. We left 20% for culturally related moments,” Allison Ellsworth, the co-founder of Poppi, mentioned on the Clover x Shark Tank Summit on Tuesday, Sept. 30.
One such second was the huge success of Love Island USA Season 7, which broke streaming information on Peacock and drew almost half its viewers from first-time viewers. Seeing the excitement on-line, Poppi jumped in with a meme impressed by standout star Espinal—an concept that rapidly advanced into launching a taste named after her.
“For instance, Love Island was going actually viral this summer season. We did an Amaya Papaya meme and we have been like, ‘Let’s make this taste,’” Ellsworth shared. “It received picked up by individuals. It went viral. We received a whole lot of 1000’s of views and likes. A lot so, we had a DM ready for her when she received out, and we have been ready to do this inside three months. And we’re an enormous firm now.”
Following the announcement, Poppi formally unveiled its new limited-edition taste, Amaya’s Island Colada.
“With notes of creamy coconut and candy pineapple, who wants a person when you’ll be able to have this may?” the Instagram caption learn.
Espinal took to TikTok to share her gratitude for the model offers and newfound fame from her time on Love Island USA—a dramatic shift from only a 12 months in the past, when she was working as a licensed cardiac nurse.
“My life final 12 months was fully totally different in comparison with what it’s now. And earlier this 12 months, it wasn’t essentially the most best 12 months as a result of I did undergo a extremely darkish time,” Espinal mentioned. “I went by a tragic lack of…it was a me vs. me second. For me to nonetheless have religion and for me to maintain on pushing ahead…Now I’ve a Amaya Colada.”
@amayaelizabeth_ One to 1 with you all 🫶🏼
An official advert marketing campaign options Espinal cracking open her signature Poppi can and delivering her new slogan to the digital camera: “Who wants a person when you’ll be able to have your individual Poppi can?”
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