Gross sales incentives are sometimes touted because the gas for high-growth teams- but most of them are constructed on fragile foundations of spreadsheets, guide calculations, and an entire lot of belief points. That’s the place Sergio González, CEO and Co-founder of Remuner, needs to make a distinction.

Within the newest episode of the EU-Startups Podcast, González joins host Marcin Lewandowski to unpack how Remuner is popping gross sales compensation right into a strategic, AI-powered engine for development.

Remuner not too long ago raised €5.5 million in Seed funding, led by Seaya and joined by Pear VC and others, fuelling its ambition to turn into Europe’s go-to platform for AI-driven compensation. Primarily based in Barcelona and based simply two years in the past, Remuner’s platform reportedly automates fee calculations in actual time, presents transparency to gross sales reps, and eliminates shadow accounting altogether.

“Incentives drive behaviour. Behaviour is the primary supply so that you can change your staff’s efficiency. And nonetheless incentives are utterly underused,” González mentioned. He pointed to publicly listed firms nonetheless paying commissions by way of spreadsheets, and recounted horror tales of five-figure overpayments that slipped by means of unnoticed.

Within the episode, González explains how Remuner’s no-code plan design empowers enterprise groups to regulate compensation constructions with out ready on IT, and the way the corporate’s AI agent acts like a private compensation co-pilot. Gross sales reps can simulate “what-if” earnings eventualities, managers can coach extra successfully with real-time KPI perception, and finance groups can forecast payouts with out chasing down information throughout instruments.

González additionally highlighted the affect of aligning gross sales and compensation cycles: “When you cap commissions in some unspecified time in the future, you’re utterly incentivising your staff, your prime performers, to truly push again offers for the following quarter. So these sort of issues will not be tremendous simple to know from scratch once you’re designing a comp plan, however they’re tremendous damaging for for a enterprise.“

Remuner’s ‘world by design’ philosophy additionally helps a number of currencies and compliance constructions, easing cross-border complications for scale-ups and enterprise groups alike. With AI nudging reps to shut the suitable offers on the proper time – and for the suitable rewards – Remuner is aiming to make paydays smarter, not simply greater.

Key Takeaways:

• Automation + AI flip commissions from guide to strategic
• Transparency builds belief and ends shadow accounting
• Repair gross sales/comp cycle misalignment to unlock development
• No-code design = quicker adjustments, fewer IT bottlenecks
• AI nudges information reps to maximise earnings, in actual time
• “World by design” issues: forex, compliance, tradition
• Compensation is changing into a data-driven development lever