Rocket.new, an Indian startup constructing an AI-powered app growth platform, has raised $15 million in a seed spherical led by Salesforce Ventures to tackle viral vibe-coding rivals like Lovable, Cursor, and Bolt by letting customers construct full, production-ready apps from natural-language prompts slightly than simply fast prototypes.

Accel and Collectively Fund joined Salesforce Ventures within the all-equity seed spherical, which comes solely three months after Rocket.new launched its platform in beta in June.

Since its debut, the startup has crossed 400,000 customers — together with over 10,000 paid subscribers — in 180 nations and reached $4.5 million in annual recurring income. It’s aiming to scale that to $20–$25 million by 12 months’s finish and $60–$70 million by June subsequent 12 months, co-founder and CEO Vishal Virani (pictured above, heart) mentioned in an unique interview.

Primarily based in Surat — a metropolis well-known for diamonds and textiles however removed from India’s ordinary tech hubs — Virani teamed up with Rahul Shingala and Deepak Dhanak to launch Rocket.new. The startup marks a pivot from their earlier enterprise, DhiWise, which targeted on developer workflows.

“We’re constructing the primary vibe resolution platform, which isn’t fixing only a drawback of day one, however what we’re specializing in is fixing the issue of day two,” Virani instructed TechCrunch.

The 16-week-old startup goals to turn out to be a complete agentic system, which is able to make the most of AI not solely to construct apps and web sites but in addition to conduct aggressive analysis and product growth, eliminating the necessity for product managers.

“Our whole agentic system will assist organizations construct all types of capabilities round merchandise — not simply producing the supply code — however even a facility to scale their product — all by giving natural-language prompts,” Virani asserted.

The present mannequin, which Virani refers to as model 0.3, has already constructed half 1,000,000 functions and attracted product managers, solopreneurs, and front-end builders. It additionally counts customers from firms like Meta, PayPal, KPMG, PwC, and Instances Web, who flip to the platform for private initiatives.

About 80% of Rocket.new’s customers have thus far constructed what Virani calls “critical” functions slightly than easy touchdown pages or branding websites. Roughly 12% have created e-commerce platforms in segments like grocery and attire, 10% have constructed fintech apps, 5–6% have developed B2B instruments, and 4–5% have launched psychological well being apps, he mentioned.

Roughly 45% of Rocket.new’s customers are constructing cell apps and 55% are constructing web sites, Virani mentioned. He added that many customers construct a web site on Lovable or Replit, then flip to Rocket.new to generate a local cell app by integrating with their present Supabase backend.

The platform combines giant language fashions from Anthropic, OpenAI, and Google’s Gemini with Rocket.new’s personal deep studying programs, that are educated on proprietary datasets from DhiWise.

“Our underlying structure is totally totally different from what Lovable, Bolt, and everyone seems to be doing,” Virani instructed TechCrunch.

Producing the primary utility takes about 25 minutes — a lot slower than most vibe-coding instruments, which often produce outcomes inside three. However in our early testing, Rocket.new delivered a extra complete consumer expertise, with all important modules included.

Rocket.new affords a free trial capped at a million tokens. After that, customers pay a month-to-month subscription beginning at $25 for 5 million tokens.

This mannequin successfully discourages hobbyists, whereas giving Rocket.new a wholesome gross margin of fifty–55% — a determine it goals to boost to 60–70% inside the subsequent few months.

The U.S. is Rocket.new’s largest market, contributing 26% of income, adopted by Europe at 15–20% and India at 10%. To raised serve its American customers, the startup is establishing a U.S. headquarters in Palo Alto.

Virani famous that Rocket.new’s early traction was natural, pushed by word-of-mouth and viral social posts. With contemporary seed funding, the startup is trying to sharpen its go-to-market playbook, deepen its presence in key markets, and speed up work on proprietary fashions and R&D.

“We noticed a transparent hole between the magic of AI code era and the truth of constructing that code production-ready,” Kartik Gupta, Investor at Salesforce Ventures, instructed TechCrunch over e mail. “Rocket.new is purpose-built to resolve this drawback of iteration, upkeep, and deployment at enterprise scale.”

Rocket.new presently has a 58-member group, primarily in Surat, and expects to double its engineering and product employees in India over the subsequent 12 months to help development.