Three Australian worldwide rugby stars have partnered with Ledger, the world chief in digital asset safety for shoppers and enterprises, to advertise crypto safety to the rising variety of Australians investing in it.
Ledger, which sponsors NBA crew the San Antonio Spurs and has beforehand collaborated with Snoop Dogg and luxurious trend home Balenciaga, has partnered with Angus Crichton, Drew Mitchell and Matt Giteau to be its first Australian model ambassadors. The partnership will see Crichton, Mitchell and Giteau taking part in a broad vary of Ledger-run actions designed to teach Australians on digital asset safety, together with video and podcast appearances, social media content material, and occasions over the subsequent twelve months.
Drew Mitchell and Matt Giteau are beloved former Wallabies with adorned careers in Australia and France, reaching important success in Europe and at dwelling. Angus Crichton is a present NRL star for the Sydney Roosters and the Australian nationwide crew and was a part of the Roosters’ 2019 premiership aspect.
“After I first entered the world of crypto, I used to be excited but additionally just a little overwhelmed. There’s a lot noise, so many platforms and companies, but little or no clear steering on easy methods to keep safe. That’s the place Ledger actually stands out—as an all-in-one, trusted platform for digital belongings. Partnering with Ledger is a robust manner to assist Australians lower via the confusion and take management of their digital belongings with confidence,” stated Mitchell.
“Crypto is rapidly turning into ingrained into our on a regular basis lives, from area of interest to mainstream,” stated Angus Crichton, Sydney Roosters back-rower and State of Origin star. “With tens of millions of Australians now holding digital belongings, the safety aspect is extra important than ever. I’m actually excited to work with Ledger in elevating consciousness across the significance of safe self-custody and making crypto a lot simpler to make use of.”
“All through my profession, I’ve learnt that fundamentals matter probably the most – you may’t skip the fundamentals if you would like long run success”, stated Matt Giteau, Former Wallabies playmaker and Rugby World Cup veteran. “Safe Self-Custody is key for crypto possession, and I wish to assist Australian crypto customers perceive that defending their digital belongings is just not sophisticated when you have got the correct basis from the beginning.”
Lately launched in Australia, Ledger is extensively considered the world’s most revered digital asset safety firm. It provides self-custody {hardware} wallets and digital asset administration app Ledger Reside, with greater than 7.5 million units bought to shoppers in 165 nations and 10+ languages, 100+ monetary establishments and business manufacturers. Final yr, the corporate launched its new era of safe touchscreens, Ledger Flex and Ledger Stax.
We’re excited to have Angus, Drew, and Matt be a part of the Ledger household,” stated Ariel Wengroff, EVP of Communications and Advertising at Ledger. “Australia is among the most dynamic markets for digital belongings, and with these rugby legends we wish to make self-custody easy and clear — as a result of it’s the one method to actually shield what you personal.”
With round a 3rd of Australians now proudly owning crypto, Ledger and its ambassadors purpose to make crypto extra approachable and safe by elevating consciousness across the significance of self-custody the place people and enterprises maintain the keys to their digital belongings.
The collaboration displays a shared perception within the significance of private digital safety and training in a quickly evolving panorama. By leveraging the ambassadors’ broad group attain and Ledger’s world-leading safety experience, the partnership will spotlight how safe self-custody can construct belief in Australia’s fast-growing digital financial system.
