Meta on Wednesday unveiled a brand new pair of Ray-Ban branded good glasses with a built-in show for apps, alerts, and instructions on the proper lens. The good glasses are managed by a wristband that picks up on refined hand gestures, known as Meta Neural Band, the identical one it unveiled eventually yr’s Join as a part of its Orion demo.

CEO Mark Zuckerberg introduced the brand new product, known as Meta Ray-Ban Show, onstage on the firm’s annual developer convention, Meta Join 2025. Not like Orion, Zuckerberg says it is a product that individuals should purchase in a few weeks, beginning September 30, they usually’ll price $799.

That is Meta’s newest try to ship a pair of client good glasses that may deal with most of the duties customers historically do on a smartphone. For years, Meta has been pressured to achieve customers via its rivals’ units, specifically these bought by Google and Apple. Whereas Meta has invested billions in digital actuality headsets, AI-powered good glasses now look like essentially the most promising means for the corporate to attach with customers by itself {hardware}.

With the Meta Ray-Ban Show, Meta goals to construct off the success of its authentic Ray-Ban Meta good glasses, which the corporate has bought tens of millions of pairs of with its eyewear associate, EssilorLuxottica. Very similar to Ray-Ban Meta, the Meta Ray-Ban Show comes geared up with an on-board AI assistant, in addition to cameras, audio system, and microphones. The glasses let customers hook up with the cloud to entry the web and social media apps.

Meta says the show permits customers to do way more with their good glasses. Customers are able to displaying Meta apps like Instagram, WhatsApp, and Fb. Customers may view instructions and see reside translations within the good glasses’ show.

The Neural Band that ships alongside the system appears to be like much like a Fitbit, however with no display, and permits customers to navigate apps with small hand actions. Zuckerberg stated onstage that the Meta Neural Band has 18 hours of battery life and is water-proof.

The system makes use of electromyography (EMG) to choose up on indicators despatched between your mind and your hand when performing a gesture. Meta is betting this interface will probably be a brand new means customers can management their units.

Earlier this week, a video leaked of Meta’s newest good glasses. CNBC and Bloomberg beforehand reported that the good glasses, which had been internally codenamed Hypernova, can be unveiled at this yr’s Join convention.

It’s price noting that Meta Ray-Ban Show are far much less succesful than the Orion good glasses Meta confirmed off at Join 2024. That system featured augmented actuality lenses and eye monitoring, whereas this pair makes use of a a lot less complicated show. It could be years earlier than Meta ever sells Orion.

Nonetheless, Meta is hoping it could actually win the good glasses race by being first to market with an actual product. Nevertheless, it appears probably that Google and Apple will launch good glasses of their very own within the years to return. These units will undoubtedly have the ability to combine into Google and Apple’s respective working techniques, giving them a major leg up over Meta.