At its Made on YouTube occasion on Tuesday, the corporate unveiled a sequence of recent methods for creators to earn extra with model offers and the YouTube Purchasing program, which lets creators earn cash by that includes and tagging merchandise of their content material. Most notably, YouTube goes to permit creators to swap out model sponsorships in long-form movies.
The corporate can also be introducing auto timestamps for product tags, auto tagging for eligible objects talked about in movies, and a brand new model hyperlink function for Shorts.
The brand new versatile method to model sponsorships will enable creators to dynamically insert model segments instantly into swappable slots in longer movies. Which means when a take care of a model is full, creators can take away the sponsorship from the video and resell the slot to a different model.
YouTube will start testing this function with a small group of creators early subsequent yr.
The corporate can also be going to leverage an AI-powered system to determine the optimum second a product is talked about and routinely show the product tag at the moment. YouTube says this can seize viewer curiosity when it’s at its highest. Plus, the platform will start testing the flexibility to routinely determine and tag all eligible merchandise talked about in a creator’s video later this yr.
As for Shorts creators, they’ll quickly be capable of add a hyperlink to a model’s website particularly for model offers, making it simpler for viewers to find and purchase merchandise, whereas permitting creators to drive outcomes for model companions. Creators will be capable of present advertisers how their Shorts drive visitors in a means that goes past conventional metrics like views and likes, YouTube says.
YouTube additionally introduced that it’ll quickly be capable of proactively counsel creators who could also be an excellent match for manufacturers in its creator partnerships hub, which is a tab inside Google Advertisements that helps manufacturers join with creators.
Moreover, YouTube is increasing its YouTube Purchasing program to extra creators and markets, together with Brazil, and including retailers like Nike, Etsy, Finest Purchase, Shark Ninja, Michaels, and Michael Kors within the U.S., and Olive Younger and ZigZag in Korea.
YouTube shared that Gross Merchandise Quantity (GMV) has grown 5X year-over-year and greater than 500,000 creators enrolled in this system globally as of July 2025. The corporate additionally stated that it paid greater than 100 billion (USD) to creators, artists, and media corporations within the final 4 years.
