Right here at SPI, we speak lots about how the riches are within the niches—and Victoria Moll of Contempo Coding resides, respiration proof of the ability of area of interest advertising! Victoria has generated a gentle six-figure revenue and an enormous YouTube following within the area of interest area of medical coding, primarily by way of her YouTube channel.
Does it get rather more niche-y than that?
Early in 2024, Victoria joined Pat on the SPI Podcast to share how she’s constructed a thriving enterprise that’s allowed her to stop her day job—one she’s working on her personal phrases.
Huge Success in an Uncommon Area of interest: Medical Coding
When you consider potential aspect hustles, medical coding in all probability doesn’t come instantly to thoughts.
It entails taking affected person prognosis, procedures, providers and medical gear information and changing it into standardized codes used for billing insurance coverage, monitoring statistics, evaluation, and extra.
Whereas it could sound dry on paper, Victoria has turned medical coding right into a profitable focus for her enterprise by injecting a wholesome dose of life into the content material she shares on her channel and her web site. She faucets into her background as a popular culture blogger to “carry this totally different spin” to medical coding subjects and pep up what could be a snoozefest in lesser arms.
How YouTube Grew to become Her Launchpad
Although she began creating movies in 2017, Victoria’s YouTube journey actually took off through the pandemic, when she was working full-time as a medical coding auditor whereas working her YouTube channel as a aspect hustle.
Throughout lockdown, Victoria grew to become a chat-box common on Pat’s day by day “Revenue Stream” YouTube sequence, absorbing suggestions and techniques for educating, lighting, reside streaming, and rising an internet enterprise by way of area of interest advertising.
“The Revenue Stream” supplied Victoria with an important alternative to deal with leveling up Contempo Coding.
She arrange a correct residence workplace and gear and began researching how one can construct and interact an viewers on YouTube and reap the benefits of instruments like key phrase optimization.
Stay streams grew to become a robust manner for Victoria to show ideas, share her display screen, and interact along with her viewers in real-time. She would typically use a doc digicam—like a light-weight overhead projector—to stroll by way of examples in medical coding books.
She additionally discovered to lean into the “enjoyable aspect” of her persona in her movies—which, alongside along with her experience and credibility, helped her channel rapidly achieve traction. Contempo Coding now has over 100,000 subscribers, and Victoria’s Silver Play Button award takes delight of place within the background of all her movies.
Constructing a Profitable Product Line
Whereas her YouTube channel gives a wealth of free medical coding recommendation and tutorials, Victoria additionally monetizes her experience by way of on-line programs and applications.
She’s an teacher for the American Academy of Skilled Coders (AAPC) curriculum, which permits her to show programs for various medical coding certifications. Although annual licensing and per-student charges have been required (though she now not licenses their materials), it saved her from growing a whole curriculum from scratch.
On her web site, Victoria provides her personal specialty certification programs and persevering with teaching programs to assist people advance their medical coding careers.
She’s additionally branched out into internet affiliate marketing by partnering with an training firm that gives a proper program for individuals trying to get began in medical coding.
A Choice Filter for New Alternatives
With the success of her YouTube channel and product line, Victoria is frequently juggling concepts and alternatives for brand new books, programs, channels, reside streams, and extra area of interest advertising methods. Consequently, she’s discovered that it’s simple to change into overwhelmed.
She briefly supplied on-line teaching, but it surely began getting in the way in which of her content material creation.
Ultimately, she realized she wanted a option to consider potential alternatives and decide one of the best ones—so she developed a easy three-point filter:
- How am I on this alternative?
- How a lot time wouldn’t it require?
- How a lot income may it probably generate?
“If there’s one thing that hits all three of them, yep, that’s the one I’m going for,” Victoria says. “If not, okay, what’s the closest factor I can do?”
This new method has unlocked much more success for Victoria, permitting her to embrace new alternatives with out overcommitting or shedding curiosity.
Delegating for Extra Magic and Much less Overwhelm
Victoria brings a wholesome dose of self-awareness to her aspect hustle. She is aware of she doesn’t need to handle a group and is cautious about scaling too rapidly, preferring to maintain her operation lean.
However she did rent somebody to deal with the time-consuming work of enhancing her movies, which has optimized her workflow immensely—and helped add much more pizzazz to her content material.
“It was simply so worthwhile to search out somebody who did it…I’ll make some extent, and I’ll gesture my hand out, and, like, sparkles will fly out of my hand… I’d have by no means found out how one can make that occur.”
Victoria’s fiancé, Chuoc, has even gotten in on the enterprise, serving to part-time with transport, reporting, and working the family. Consequently, Victoria can preserve her circulation as a creator and teacher—with out the overwhelm.
Recommendation for Constructing a Model in an Unconventional Area of interest
Victoria’s success demonstrates which you can construct a profitable enterprise, even in an uncommon area of interest like medical coding. The important thing takeaways from Victoria’s success embrace:
- Inject your persona and discover inventive methods to interact your viewers round your subject
- Do key phrase analysis and optimize your content material
- Discover totally different content material mediums like video programs, reside streams, and podcasts
- Discover methods to filter and prioritize new alternatives with out overextending your self
- Outsource enhancing or different duties that drain your time and artistic vitality
- Faucet into your networks to search out freelance assist
Most significantly, Victoria’s journey reveals the riches that may be discovered by serving an unconventional area of interest market. Whereas medical coding could sound dry, her capability to energise the topic and construct a rabid following proves there’s an viewers for almost any subject if it’s packaged the correct manner.
You may say she’s cracked the code. 😉
