If Gallup’s newest take a look at alcohol consumption in the USA is any indication, soccer tailgate events may have fewer kegs this weekend than in years previous.

Gallup has tracked Individuals’ consuming habits since 1939, and its newest ballot finds that Individuals’ self-reported consuming has dropped to 54%, the bottom share in 90 years.

The late Seventies noticed the best consumption habits, with 71% of Individuals saying that they drank alcohol. In more moderen years, the speed dropped from 62% in 2023 to 58% in 2024, and is now right down to 54% in 2025.

Associated: Why Entrepreneurs Who Ditch Alcohol Acquire Extra Focus and Success

Per Gallup’s evaluation, the drop-off aligns with latest analysis that disputes the long-held myths that alcohol has some well being advantages, akin to pink wine being good in your coronary heart. “Even average consuming could enhance your threat of dying and different alcohol-related harms, in comparison with not consuming,” declared the CDC.

Here is how the decline breaks down by demographic group:

Supply: Gallup

For many who do report consuming alcohol, there was a decline within the quantity and frequency they report. Gallup says the common variety of drinks consumed in every week hit an all-time low of two.8. A yr in the past, it was 3.8 drinks. The best common was 5.1 drinks per week, recorded in 2003.

Associated: Entrepreneurs Are Ditching Alcohol — Here is Why It is Serving to Them Turn into Extra Profitable

Whereas the legalization of leisure marijuana in lots of states would appear to be part of this development, Gallup’s researchers don’t imagine it’s a trigger within the shift. “Though marijuana use is increased right now than a decade in the past, it has been pretty regular over the previous 4 years,” writes Gallup, “and thus does not seem like a consider individuals selecting to not drink alcohol.”

The overwhelming suggestions tied the dropoff to the “no quantity of alcohol is secure” messaging from well being officers. Gallup likens it to the decline in smoking that adopted the U.S. surgeon common’s warnings in regards to the harms of tobacco within the Nineteen Sixties. Reuters stories that alcohol gross sales numbers have been precipitously falling because the pandemic, noting that well being considerations, in addition to inflation and rates of interest, are possible elements.