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HomeFintechSarah Jones Appointed as New Chief Govt Officer of FinTech Wales

Sarah Jones Appointed as New Chief Govt Officer of FinTech Wales


FinTech Wales, the unbiased membership affiliation for the fintech and monetary providers business in Wales, has appointed Sarah Jones as its new chief govt officer. The appointment was formally revealed on the organisation’s a hundredth occasion in Cardiff on 5 September.

Jones beforehand served because the chief advertising officer for FinTech Wales, having first joined the organisation as head of promoting in 2022. With over 20 years of expertise in senior advertising roles throughout sectors together with finance, know-how, and authorized providers, she has been centered on selling the Welsh fintech ecosystem on a world stage. Jones additionally serves as an advisory panel member for Mastering Variety.

Constructing on current momentum

The appointment comes at a time of continued development for FinTech Wales. In August, the organisation introduced a brand new partnership with Mastercard, including to its checklist of influential members. The affiliation’s development can be supported by a £1.6million, five-year funding from the Cardiff Capital Area (CCR), which was introduced in 2022. The 2 organisations are working along with the acknowledged aim of creating Wales as a number one UK fintech hub.

The occasion the place the announcement was made featured a hearth chat with Henry Engelhardt, co-founder of the Admiral Group, and Louise O’Shea, group chief govt officer at CFC.

On her appointment, Sarah Jones mentioned: “It’s a privilege to step into the position of CEO of FinTech Wales and lead such a dynamic, bold neighborhood. FinTech Wales has already achieved a lot in strengthening the ecosystem, and I’m excited to construct on that basis. My focus can be on supporting our members, championing innovation, and guaranteeing Wales is recognised globally as a thriving hub for monetary know-how.”

Rising the sector

Sarah Williams-Gardener, chair of FinTech Wales, added: “I’m delighted to welcome Sarah as CEO of FinTech Wales. Having been a part of the FinTech Wales journey for a number of years, she understands our ecosystem and neighborhood inside out, which makes her uniquely positioned to take us ahead.”

Williams-Gardener continued: “Sarah has additionally been recognised throughout the ecosystem for her tireless work in championing Welsh fintechs, and I do know she is going to convey that very same power and dedication into this new position. Her ardour, imaginative and prescient and dedication can be instrumental as we proceed to develop the sector, create alternatives for our members, and set up Wales as a pacesetter within the international fintech panorama.”

FinTech Wales launched in 2019 to convey collectively startups, scale-ups, established monetary providers corporations, and public sector companions to help the expansion of fintech companies in Wales. The organisation delivers programmes, convenes neighborhood occasions, and represents the Welsh fintech sector on each UK and international levels.

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