Apple unveiled its new line of iPhones on Tuesday, and the iPhone 17 Professional is making a direct attraction to content material creators.

The iPhone digicam has lengthy checked all of the bins for something {that a} informal person may want, making a digital digicam out of date for many shoppers. However for tens of millions of content material creators — an trade encompassing an estimated 200 million potential prospects — it has remained crucial to purchase handheld video cameras from corporations like Canon, Sony, Panasonic, Nikon, and Fujifilm. A few of these digicam manufacturers have spun up complete product traces marketed as “vlogging cameras,” that includes pop-out shows to file selfie movies and compatibility with the frequent dimensions used for social media.

However the iPhone 17 Professional might lastly be the gadget that makes content material creators’ different video cameras accumulate mud.

At a look, a key distinction right here is that the brand new iPhone 17 Professional’s digicam sensor is 56% bigger than the iPhone 16 Professional’s. The scale of a digicam sensor impacts most features of a digicam’s efficiency, like low-light capabilities, depth of subject, and backbone — so, principally, the specs are merely simply higher on the brand new gadget.

However underneath extra scrutiny, the specs stay spectacular for a pocketable digicam that weighs half a pound. (It nonetheless clocks in a tad lighter than the Ricoh GR IIIx, a tiny digicam I’ve been eyeing for on a regular basis road images.) The iPhone 17 Professional’s major, ultrawide, and telephoto lenses are all 48 MP fusion cameras, making optical zoom potential at 0.5x, 1x, 2x, 4x, and 8x. The telephoto lens is a big enchancment from the iPhone 16 Professional’s 12 MP lens, whereas the selfie digicam additionally improves from 12 MP to 18 MP.

“The broader subject of views in increased decision are significantly helpful when recording your self talking on to the digicam, making our Professional fashions the best possible selection for content material creators,” stated Patrick Carroll, supervisor of iPhone digicam structure, throughout Apple’s presentation.

However most necessary for creators is the telephone’s video capabilities — just like the earlier mannequin, the iPhone 17 Professional helps 4K 120 fps video recording in Dolby Imaginative and prescient, but it surely’s the brand new, creator-focused video options that come baked into the telephone that make it stand aside.

Although additionally included in different iPhone 17 fashions, the twin back and front digicam recording is certain to be successful with creators. The entire product line additionally helps Heart Stage mode on the entrance digicam, which lets customers seize each horizontal and vertical orientations with out rotating the telephone. These options shall be higher on the Professional, because it improves on the essential gadget’s video capabilities with ultra-stabilized video at 4k 60 fps, which is a boon for creators on the go.

On the subject of enhancing and compatibility with skilled movie setups — one thing central to creators’ workflow — the iPhone 17 Professional takes a giant leap.

For creators who file movies or livestream in a house studio, the iPhone 17 Professional helps Genlock — a setup that enables a number of cameras to simply work collectively in sync — with an API obtainable for builders to create customized filming setups.

Together with the discharge of those new iPhones is Ultimate Lower Digital camera 2.0, an improve to Apple’s free app that makes extra professional-level video enhancing potential on the gadget. With the up to date app, creators can movie in Apple’s ProRes RAW format, which Apple says will pace up exports and make recordsdata smaller with out sacrificing high quality.

“The replace additionally introduces open gate recording, which makes use of the complete digicam sensor to seize a wider subject of view at resolutions larger than DCI 4K,” Apple stated in a press launch. “This provides editors final flexibility to reframe pictures, stabilize footage, and set closing facet ratios, all with out compromising picture high quality or efficiency.”

It is sensible that iPhones have traditionally left a bit to be desired for professionals. The iPhone, in contrast to different cameras, has to take action way more than simply take images and video — Canon, for instance, doesn’t need to dedicate any of its {hardware} funds to GPUs that run advanced AI fashions on-device.

However the backside line is, the iPhone 17 Professional is a telephone. For a lot of creators, carrying one gadget in an iPhone, versus a telephone and a separate digicam, is already interesting sufficient.