In terms of gross sales emails, the outdated adage holds true — you solely get one likelihood to make a primary impression. That will help you stand out in folks’s inboxes, I’ve rounded up an inventory of gross sales e-mail statistics that will help you form your topic strains, enhance your open charges, and get potential prospects to observe by means of and hit “purchase.”
While you’re able to craft your subsequent e-mail, take a gander at HubSpot’s free, AI-powered e-mail template builder. This instrument helps you craft eye-catching emails, observe efficiency, and save time by taking your most profitable templates and tweaking them in your subsequent marketing campaign. Why mess with success?
Able to dodge the spam folder? Let’s get began.
Desk of Contents
Gross sales E mail Statistics
Yr after yr, e-mail continues to be a robust instrument for entrepreneurs to advertise services and have interaction new and present prospects.
E mail advertising campaigns have traditionally given companies a excessive ROI, however with their many alternative makes use of, there are different benchmarks that companies may and must be listening to.
Listed here are some stats that present how and why entrepreneurs love to make use of e-mail.
The Return on Funding
How AI is Altering E mail Advertising
With the rise of AI, entrepreneurs now have a brand new slate of instruments to assist optimize emails and enhance their open and click-through charges. These statistics present that entrepreneurs are readily incorporating AI into their workflows, and they’re seeing optimistic outcomes.
- 45% of corporations use synthetic intelligence (AI) to assist them with their e-mail advertising (Litmus, 2024).
- 21% wish to begin utilizing AI of their e-mail workflows in 2024 (Litmus, 2024).
- 47% of entrepreneurs stated that utilizing AI had a particularly optimistic impression on their e-mail campaigns (Forbes, 2023).
- 45% of entrepreneurs say that using AI can be integral to their e-mail advertising shifting ahead (Forbes, 2023).
- 50.7% say that emails enhanced with AI instruments are simpler than emails created with extra conventional strategies (Statista, 2024).
What about open charges?
As of 2025, the common open fee throughout all companies has elevated to 42.35% — however don’t get too excited or too depressed. Business averages can differ broadly.
Based on Mailerlite, some sectors have excessive common open charges. Non secular establishments, specifically, had the best open charges at 59.70%, whereas journey and leisure had the bottom common open fee at 22.57%.
Verify how your numbers examine with these open fee statistics.
- The common e-mail open fee throughout all industries is 42.35% (Mailerlite, 2025).
- The common e-mail open fee within the advertising and promoting business is 39.05% (Mailerlite, 2025).
- In terms of welcome emails, open charges are 83.63% (GetResponse, 2024).
- The common click-through fee of all emails for all industries is 2.00% (Mailerlite, 2025).
- Click on-through charges ranged from 0.77% to 4.36% throughout sectors (Mailerlite, 2025).
- Including photos boosts each the open fee — 43.12% in comparison with 35.79% — and click-through fee — 4.84% in comparison with 1.64% (GetResponse, 2024).
- Automated emails generated 41% of e-mail orders, regardless of accounting for less than 2% of the emails being despatched (Omnisend, 2024).
- Automated emails are extremely profitable at making gross sales. One in three individuals who open an automatic e-mail find yourself buying one thing. One in two individuals who open welcome cart and cart abandonment emails find yourself making a purchase order (Omnisend, 2024).
E mail Topic Line Statistics
Time to give attention to what catches a reader’s eye first — the e-mail topic line.
There’s loads of debate on-line about how lengthy topic strains must be, what phrases must be in them, and even to emoji or to not emoji, however I’ve gathered some statistics that clear these debates up and assist you obtain the KPIs you’ve been craving for.
What You Must Know
- 43% of individuals open an e-mail primarily based on the topic line (Zerobounce, 2025).
- 47% of entrepreneurs A/B take a look at their topic strains (Zippia, 2023).
- Emails with shorter topic strains usually tend to be opened (GetResponse, 2024).
- The common topic line comprises 44 characters (Aweber, 2024).
- Topic strains between 61-70 characters had the best open fee at 43.38% (GetResponse, 2024).
- Emails with shorter topic strains additionally had greater click-through charges. The candy spot gave the impression to be round 41-50 characters, as that they had the best click-through fee at 17.57% (GetResponse, 2024).
What to Add and What to Keep away from
Fortunately, a number of research have revealed one of the best methods to make eye-catching and scroll-stopping e-mail topic strains. Personalised topic strains are a giant one. Fortunately, HubSpot lets you add personalization tokens to your e-mail topic strains.
There are additionally different methods of jazzing up your topic strains, like mixing in sure key phrases or including numbers. On the flipside, watch out for sure issues that might harm your KPIs.
- Personalised topic strains improve open charges by at the least 50% (Zippia, 2023).
- 36% of entrepreneurs say that they personalize the topic line or preview textual content probably the most (Litmus, 2024).
- Including the phrase “free” on a topic line boosted open charges by 10% (Zippia, 2023).
- Pressing topic strains improve open charges by 22% on common (Zippia, 2023).
- Including the phrase “video” to your topic line will increase open charges by 7-13% (Zippia, 2023).
- Including numbers to topic strains boosts open charges by 57% (Zippia, 2023).
- The phrase “publication” decreased open charges by 18.7% (Zippia, 2023).
- Sadly, emojis in topic strains don’t appear to assist improve open charges or click-through charges. Emails with no emojis of their topic strains had greater open charges (42.23% vs. 37.5%) and click-through charges (4.16% vs 3.32%) (GetResponse, 2024).
- Solely 5% of e-mail topic strains have emojis (Zippia, 2023).
Professional tip: Take a look at this HubSpot article if you need extra open fee statistics.
It’s time to craft your individual e-mail topic strains.
Now that we have now reviewed some gross sales e-mail statistics, it’s time to craft your individual e-mail, have interaction present and potential prospects, and bag some conversions. Whereas benchmarks and statistics are useful to information and gauge your technique, I like to recommend you retain testing, experimenting, and iterating as you go.
