Hello, it’s me once more, simply checking in. Following up. Circling again.

Regardless of the temptation to do that simple follow-up opener, I by no means suggest that salespeople ship “simply checking in” emails. The easy purpose? They don’t work. It looks like a guilt journey, and doesn’t add new worth or pique the prospect’s curiosity.

However that doesn’t imply you shouldn’t comply with up with prospects. In actual fact, a considerate follow-up electronic mail boosts the possibility of a reply by 49%.

Attempt these “simply checking in” options that add worth to the prospect whereas restarting a gross sales dialog.

22 Options to “Simply Checking In”

Have you ever thought you had a sizzling lead are available in, solely to listen to crickets after sending your first electronic mail? It’s regular — leads want as many as 28 touchpoints earlier than making a purchase order.

Lead nurturing, or following up with a prospect by electronic mail, performs a key function in getting gross sales nearer to the end line.

Listed below are some chilly outreach benchmarks from Belkins for context:

• The typical chilly electronic mail reply fee is 5.6%.
• The typical reply fee after a follow-up electronic mail is 6.9%.
• The optimum ready time for a follow-up electronic mail is 3 days.
• The primary follow-up will increase reply charges by 49%.
• A second follow-up solely will increase reply charges by 3.2%.
• Sending three or extra follow-ups has a adverse impact on reply charges.

However your selection of phrases can also be essential.

Subsequent time your electronic mail goes ignored, attempt these “simply checking in” options to attach with the prospect. Along with the concepts beneath, I additionally suggest trying out this checklist of fifty confirmed gross sales electronic mail templates to present you a robust start line.

Comply with-Up E-mail Templates for Leads Who Ghost You

1. Ship them a brief piece of actionable recommendation.

One widespread mistake I see salespeople making is mentioning a weak point or error a potential buyer has made. For instance, “I noticed your most up-to-date product launch. Right here’s the place I feel you could possibly enhance ….” That is insulting, assumptive, and raises the prospect’s defenses. As a substitute, attempt a extra relaxed and constructive strategy.

Template:

Hello [prospect],

You possible cope with [business pain], so I assumed I’d share a fast tip lots of my purchasers have discovered useful: [1-2 sentence actionable piece of advice].

I’ve a number of extra concepts round [improving X]. Let me know for those who’re all for listening to them.

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Sofia,

I’m positive that your electronic mail open fee is a quantity you watch intently, so I assumed I’d share a fast tip lots of my purchasers have discovered useful. HubSpot’s information discovered that electronic mail engagement is the best between 9 AM and midday, Tuesday and Thursdays. This helped shopper La Petite Luna enhance its opens by 30%.

I’ve some extra information and concepts I can share about boosting electronic mail open charges. Let me know for those who’re all for listening to them.

Greatest,

Jamie

---

2. Ship over an extended how-to information and provide to comply with up in individual if they need.

I’ve seen that it takes many touchpoints in a buyer journey for them to construct belief and heat as much as your model. In the event that they aren’t able to hop on the telephone but, they may learn a chunk of content material related to their function. You’ll educate and assist them with one easy electronic mail.

Template:

Hello [prospect],

Do you [deal with X/want to improve Y]? Right here’s an e book about [dealing with X/improving Y].

There’s plenty of invaluable recommendation in there — you may discover [specific tip or section] particularly useful. If you happen to’d like to debate these pointers or the rest round [topic], let’s arrange a name.

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Jordan,

Would you want your new gross sales hires to get off the ramp quicker? Right here’s an e book about shortening ramp time.

There’s plenty of invaluable recommendation in right here — take a look at web page 30 for an in-depth coaching cadence. If you happen to’d like to debate these pointers or the rest round gross sales hiring and coaching, let’s arrange a name.

Greatest,

Cara

---

3. Level to areas for progress.

As we’ve coated, you don’t wish to harp in your prospect’s weaknesses. Nevertheless, I’ve discovered that there’s room for light strategies of the way to develop and enhance.

Template:

Hello [prospect],

[Company] sounds prefer it’s doing properly — simply stumbled throughout this quote on [Glassdoor/Yelp/Angie’s List/other third-party review site] from certainly one of your [employees/customers]:

[1-2 sentence quote].

[Company] can be even stronger for those who [fixed X]. Would you prefer to comply with up about this on a name?

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Oleana,

Trusthealth sounds prefer it’s doing properly — I used to be impressed by this quote on Glassdoor from certainly one of your staff: “That is the perfect, most supportive workplace I’ve ever skilled.”

Your organization could possibly be even stronger for those who provided versatile work insurance policies, which generally enhance retention for 89% of firms. Would you prefer to comply with up about this on a name to listen to about how this has labored at different firms I work with?

Greatest,

Kendall

Professional tip: Make sure you write compelling topic traces to get your message opened!

4. Reply to a social publish, then comply with up with extra sources.

You by no means wish to be that salesperson pitching somebody within the feedback part of a LinkedIn publish. Interact together with your prospect, sure. Reply to their publish with a considerate, personalised response. However then, take the dialog offline and comply with up with precious suggestions.

Template:

Hey [prospect],

Nice publish on [social network] about [topic]. Your remark about X was significantly astute — [additional comment].

Listed below are a few sources about [topic] you may discover attention-grabbing:

[Connection between resources and the value the salesperson can offer].

Let me know what you assume,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hey Annette,

Nice publish on LinkedIn about banking software program. Your remark about fraud detection was spot on.

Listed below are a few sources about on-line monetary applications you may discover attention-grabbing:

They cowl a number of distinctive methods for stopping cybercrime.

Let me know what you assume,

Mark

---

5. Reply certainly one of their questions on a web based discussion board, then comply with up with extra sources.

Don’t use on-line boards like Reddit or Quora to shut a deal. On many of those platforms, pitching will not be allowed and will get you booted as a person. As a substitute, use them as a primary contact and comply with up offline. This retains your identify acquainted if you do join elsewhere.

Template:

Hello [prospect],

Nice [online forum] query about X. [1-2 sentence answer]. (Be sure to hyperlink to the publish, particularly if it’s greater than in the future outdated.)

Listed below are a few sources about X that will even assist:

Let me know for those who’d like to debate this on a name,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Tim,

Nice Reddit query about discovering freelancers. Most of the startups I work with rent faculty college students to freelance for them — the scholars get expertise, and the businesses get good content material at an reasonably priced fee.

Listed below are a few locations the place my coworkers have efficiently employed freelancers from:

• Contently (a content material advertising and marketing platform)
• Dribbble (a design group with many energetic freelancers)

Let me know for those who’d like to debate this or get a number of extra strategies on a name.

Sydney

---

6. Ship them a weblog publish your organization has simply revealed.

If a prospect downloads a sure piece of your content material, comply with up with different sources they may discover precious.

Template:

Hello [prospect],

You [previously downloaded or read X piece of content/likely deal with Y problem/belong to Z industry], so that you may get worth from this weblog publish my firm simply revealed: Cease sending “simply checking in” emails. Listed below are 22 options to your follow-ups.

If you happen to’re in a rush and may’t learn all of it, [tip, section X] looks like it’d be significantly helpful for [company].

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Amanda,

You beforehand downloaded our information to designing an intranet, so that you may get worth from this weblog publish my firm simply revealed containing interviews with the winners of Nielsen’s 10 Greatest Intranets of 2023 awards.

If you happen to’re in a rush and may’t learn all of it, instance #4 looks like it’d be significantly helpful for Cloudius, because it options one other power agency.

Greatest,

Julian

---

7. Suggest an occasion of their space.

If you happen to’re in the identical metropolis as your prospect, share native trade occasions and inform them you’d like to see them there. If it’s a ticketed occasion, you’ll be able to even provide them complimentary tickets. This tactic offers your prospect with a precious networking occasion and units you as much as meet them in individual.

Template:

Hello [prospect],

What are you doing on 2025-05-28T12:00:00Z? Seen [event] will likely be going down subsequent month — it looks like a terrific match for you as a result of [value of event].

Right here’s the hyperlink to the web site if you wish to test it out: https://weblog.hubspot.com/gross sales/follow-up-sales-email-templates-instead-checking-in.

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Jon,

What are you doing on October 3? Seen there’s an IT professionals meetup on that day in Framingham — it looks like a terrific alternative to community and probably recruit extra people for Kerchief.

Right here’s the hyperlink to the web site if you wish to test it out: https://weblog.hubspot.com/gross sales/follow-up-sales-email-templates-instead-checking-in.

Greatest,

Harold

---

8. Invite them to an upcoming webinar or academic occasion your organization is internet hosting.

Equally, you’ll be able to preserve them up to date about occasions that may assist them do higher at their job. You’ll instantly construct belief and add worth to their working lives, and a digital occasion is commonly a neater ask than taking a big chunk out of their day for a bodily occasion.

Template:

Hello [prospect],

Final time we spoke, you talked about you’re presently centered on [improving X/solving Y/refining Z]. Would you prefer to attend the [webinar/event] that [rep’s company] is internet hosting?

The audio system, [name] and [name], will likely be delving into [topic 1 and topic 2].

It’s going down on 2025-05-28T12:00:00Z — right here’s the hyperlink to enroll.

I hope to see you there.

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello June,

Final time we spoke, you talked about you’re presently centered on incorporating iPads into the classroom. Would you prefer to attend the webinar that CurrentFront is internet hosting?

The audio system, Hakan Workers from Harvard College and Sheila Thomas from Yale College, will likely be diving into tech-based studying fashions and the way they’ve integrated them into their school rooms.

It’s going down on January 14 — right here’s the hyperlink to enroll.

I hope to see you there.

Greatest,

Yusef

---

9. Ship them a e book, podcast, publication, or publication suggestion.

Is your prospect an avid content material shopper who’s at all times sharing the most recent e book or podcast suggestions on-line? It solely takes a couple of minutes to seek out this data and share a number of suggestions again. It’s fast, simple, and considerate to share your favourite trade sources.

Template:

Hey [prospect],

I noticed in your [LinkedIn/X/other social network] account that you simply’re a giant reader. Have you ever heard of [related publication/book/newsletter/podcast]? If you happen to preferred X, you’ll most likely get pleasure from Y.

I couldn’t put it down and liked the interviews with real-world examples. I like to recommend beginning with [issue/edition/episode] Z: [linked].

Let me know what you assume,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hey Terry,

Judging by your LinkedIn account, you’ve acquired a terrific eye for trade content material. The podcast you posted concerning the rise of shopper loyalty applications was actually insightful.

Have you ever heard of the Courageous Commerce podcast? If you happen to like Shopify Masters, you’ll most likely get pleasure from Courageous Commerce. I like to recommend beginning with the episode with Ferrero.

Let me know what you assume,

Darcy

10. Name consideration to one thing their competitor is doing and ask how they plan to handle it.

Understanding what your competitor is doing properly is one factor. Having somebody exterior your small business let you know what your competitor is doing is one other. This may simply be the kick your prospect must make a change.

Template:

Hello [prospect],

I noticed that [competitor] has been doing [recent initiative] recently. Do you might have any plans to do the identical?

I’ve some benchmarks to take a look at and concepts to fill the hole — if you wish to hear them, let’s schedule a name.

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Sean,

Gladup has been aggressively hiring new builders. The final time we spoke, you talked about that you simply’re additionally attempting to develop your staff — do you might have any plans in place for staying aggressive within the Chicago space?

If you happen to’re , I’ve some benchmarks about hiring at Gladup and different shut rivals. Need to schedule a name to undergo them collectively?

Greatest,

Sarah

---

11. Carry up a standard problem your patrons face and ask in the event that they’re experiencing it.

Do your analysis, perceive what makes your prospects tick, and know the appropriate inquiries to ask to open a dialog.

Template:

Hello [prospect],

The purchasers I work with typically face [business challenge]. Has [company] skilled something related?

If that’s the case, I’ve a number of concepts which may assist — like [tip #1]. If you happen to’d like to listen to extra, I’m free for a name on [date and time] or [date or time].

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Hayle,

The purchasers I work with typically wrestle to seek out inventive, low-cost methods to have interaction with their native communities. Has Shake Promoting skilled something related?

If that’s the case, I’ve a number of concepts which may assist, like organizing an worker volunteer program. If you happen to’d like to listen to extra, I’m free for a name on Thursday at 4 PM or Friday at 10:30 AM.

Greatest,

Claire

---

12. Ship a breakup electronic mail to shut the loop.

Typically, they’re simply not that into you. If that appears the case, right here’s a Hail Mary you’ll be able to attempt — it simply may immediate them to reply in the event that they’re nonetheless curious, however haven’t taken motion but.

Template:

Hello [prospect],

I haven’t heard again from you, so that you have to be busy or now not all for [achieving X]. Thoughts if I shut your file?

Thanks,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Liam,

I haven’t heard again from you, so that you have to be busy or now not all for increasing to the San Jose space. Thoughts if I shut your file?

Thanks,

Kevin

Comply with-Up E-mail Templates for a Lapsed Buyer

In case your buyer lapsed after a trial interval or an preliminary buy, there’s nonetheless an opportunity to carry

them again.

13. Reference a related weblog publish they simply revealed.

To re-engage a lapsed buyer, flattery simply may get you within the door. It exhibits you’re staying engaged and are listening to their firm.

If you happen to do that, ensure you’re chatting with particular stuff you preferred concerning the publish. A generic, “I liked your article on ‘Simply Checking in Options,’” comes off as chilly and insincere. As a substitute, say, “I actually preferred your most up-to-date article on ‘Simply Checking in Options.’ Your suggestion to spotlight particular stuff you discovered precious about an article when flattering a prospect’s most up-to-date weblog is actually insightful.”

Template:

Hey [client],

Wonderful publish on [topic]. Your [comment/suggestion/insight] on X stood out for [reason].

Have you ever thought of writing about Y as a follow-up publish?

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hey Dave,

Wonderful publish on the state’s actual property market. Your argument that eating places are driving the native retail panorama was significantly persuasive — most traders aren’t wanting rigorously sufficient at these stats.

Have you ever thought of writing concerning the generational shift into cities as a follow-up publish?

Greatest,

Sarek

---

14. Introduce new merchandise, companies, or options.

In case your buyer left for a selected ache level, it’s price conserving in contact with them as you roll out new fixes and options.

Template:

Hello [client],

I do know you haven’t logged in for some time, and had a number of questions on [pain point]. We’ve been working exhausting behind the scenes, and I wished to share a number of thrilling updates I feel you’ll love.

Right here’s what’s new because you final visited:

• [Feature #1 and what it helps with]
• [Feature #2 and how it improves the experience]
• [Feature #3 if relevant — like security, integrations, speed, etc.]

I feel these will actually enable you [key customer goal]. Now’s a good time to return again and take a look at out the brand new options!

[Offer with free trial/access code]

Tell us in case you have any questions — I’d love to assist.

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hey Shawn,

I do know you haven’t logged into Rabbit for some time, and had a number of questions on integrations and views. We’ve been working exhausting behind the scenes, and I wished to share a number of thrilling updates I feel you’ll love.

Right here’s what’s new because you final visited:

• Timeline View. See your initiatives specified by a lovely Gantt-style timeline.
• AI Job Assistant. Routinely draft process lists out of your mission transient.
• Slack & Google Drive integrations. Hold all the things related and in a single place.

I feel these will actually enable you preserve your staff on monitor. Now’s a good time to return again and take a look at out the brand new options!

Right here’s an entry code for an additional free 30-day trial of Rabbit.

Tell us in case you have any questions — I’d love to assist.

Greatest,

Huck

---

15. Test how issues are going with a competitor.

If a while has handed, significantly if their contract with a competitor is perhaps winding down, it’s one other nice time to leap in and take their temperature, introduce new options your product has unveiled, and inform them the way you’re completely different.

Template:

Hello [prospect],

Final time we chatted, you talked about your contract with [competitor] is winding down in [month]. How’s all the things going with [product]?

Additionally, I got here throughout a [blog post/ebook/guide] on [topic] you may discover useful: https://weblog.hubspot.com/gross sales/follow-up-sales-email-templates-instead-checking-in.

Wanting ahead to listening to from you,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Ethan,

Final time we chatted, you talked about your contract with Banyan is winding down in June. How’s all the things going with their platform?

Additionally, I got here throughout a publish on Google Chrome keyboard shortcuts your staff may like — know you guys are massive Chrome followers https://weblog.hubspot.com/gross sales/follow-up-sales-email-templates-instead-checking-in.

Wanting ahead to listening to from you,

Shruthi

---

16. Ask in the event that they’re nonetheless all for attaining X aim, then present a suggestion for the best way to get there.

Since this can be a lapsed buyer, you possible already know one thing about them and their objectives. That is gold that you need to use to re-engage them in dialogue. Supply tactical recommendation for a way they’ll obtain their objectives. This additionally demonstrates that you simply perceive their trade and the challenges they face.

Template:

Hey [prospect],

Are you continue to all for attaining X aim? [Customer] noticed [results] by attempting [suggestion]. May be price a attempt for [prospect’s company].

If you happen to’d prefer to know precisely how [customer] did it, we are able to arrange a name on [date and time] or [date and time].

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hey Susan,

Are you continue to all for reducing worker absenteeism? Full Commerce raised team-wide attendance by 5% in three months by tying efficiency pay to attendance. May be price a attempt for Beeline.

If you happen to’d prefer to know the specifics of Full Commerce’s program, we are able to arrange a name on Tuesday at 11 AM or Wednesday at 4 PM.

Greatest,

Gary

---

17. Attain out about particular shifts or new challenges of their trade.

Referencing new, rising challenges in a shopper’s trade is an effective option to present you might have a grasp on what their enterprise is coping with. It will possibly additionally enable you get an image of what they and related firms are going to cope with going ahead.

Template:

Hello [client],

It’s been some time since we’ve talked. There have been some massive shifts and shake ups in [X industry] since we final spoke, [including Y event]. I feel it will be nice if we may discover a while to debate how [X industry/their business is changing].

I’ve connected a hyperlink to my calendar. Let me know a great time for us to hop on a name.

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Andy,

It’s been some time since we’ve talked. There have been some massive shifts and shake-ups in cybersecurity since we final spoke — significantly CCPA lastly going into impact. I feel it will be nice if we may discover a while to debate what this implies for smaller cybersecurity consulting companies like yours and the trade as a complete.

I’ve connected a hyperlink to my calendar. Let me know a great time for us to hop on a name.

Greatest,

[Your name]

Comply with-Up E-mail Templates Following a Set off Occasion

In case your gross sales efforts flatlined in some unspecified time in the future previously, generally all you want is time. Resolution-makers change and promotions, mergers, or funding rounds can considerably change the panorama. You’ll be able to tactfully attain out after a set off occasion to re-engage the contact.

18. Congratulate a possible decision-maker on a promotion.

That is one other instance of flattering your prospect. And you need to use their promotion as a possibility to introduce your product/service as a means for them to make an instantaneous splash of their new function.

Template:

Hello [prospect],

Congratulations in your promotion to [role]. You’ve achieved some spectacular issues in your tenure at [company] — together with [achievement 1] and [achievement 2] — so it’s well-deserved.

Have you ever put any thought into the way you’ll obtain [business goal]? I’ve a number of strategies.

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Emily,

Congratulations in your promotion to editor-in-chief. You’ve achieved some spectacular issues in your tenure at Fantasia — together with elevating print circulation and rolling out a digital actuality program — so it’s well-deserved.

Have you ever put any thought into the way you’ll discover VR specialists? I’ve a number of strategies.

Greatest,

Andy

19. Attain out to a decision-maker after a blocker leaves the corporate.

Don’t let one individual shut the door on future offers at a given firm. If you happen to see a blocker take a brand new job on LinkedIn, use that as a possibility to attempt once more.

Template:

Hello [prospect],

In [month, year], we talked about your difficulties with [pain point], and the way [offering] may assist [achieve specific goal] over [specific timeframe].

I do know there have been a number of adjustments at [prospect’s company] since then — are you curious about doubling down on [goal] once more?

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Jody,

In February, we talked about your difficulties with inefficient driver routes, and the way the XYZ software program may assist scale back staff mileage by 30% and enhance employee retention by 5% in 6 months.

I do know there’s been a number of adjustments at Miller since then — are you curious about engaged on enhancing your numbers once more?

Greatest,

Todd

20. Attain out to a brand new C-level govt.

Present that you simply’ve adopted their profession and know what they care about and are good at. Asking about their technique is a good way to get to the guts of what C-levels care about.

Template:

Hello [prospect],

Congratulations in your new function at [new company]. At your outdated firm you made [X innovative move] that basically helped [Y metric]. Once I beforehand spoke with somebody at your organization, they have been doing issues [X way] — how are you fascinated about this technique?

Greatest,

[Your name]

Right here’s the identical template after I stuffed it out for a prospect:

Hello Sheryl,

Congratulations in your new function at Waypointer. In your previous function, you fully revamped the mid-market technique, doubling your income from that channel. It’s thrilling to see what you’ll carry to Waypointer!

Once I beforehand spoke with somebody at your organization, they have been specializing in enterprise offers. How are you fascinated about your mid-market strategy going ahead?

Greatest,

Jose

---

21. Congratulate them on a funding spherical.

Know that they’re possible getting numerous emails and telephone calls, in the event that they’ve simply introduced a spherical. So be certain that your contact base is exclusive, well timed, and personalised.

Template:

Hey [prospect],

Because the final time [we talked, I reached out], you’ve closed a/an $X spherical of funding. Congratulations! That is most likely one of many busiest durations of your organization’s life — have you considered the way you’ll [accomplish X goal]?

If that’s in your agenda, let’s arrange a fast name. I’ve a number of concepts which will assist.

Greatest,

[Your name]

---

Right here’s the identical template after I stuffed it out for a prospect:

Hey Vincent,

Because the final time I reached out, you’ve closed a $5M spherical of funding. Congratulations! That is most likely one of many busiest durations of your organization’s life — have you considered the way you’ll scale your onboarding course of?

If that’s in your agenda, let’s arrange a fast name. I’ve a number of concepts which will assist.

Greatest,

Simon

---

22. Ask about headcount adjustments or reorganizations.

Any time you see an organization hiring or altering the construction of their firm, it’s a great time to succeed in out and see if their priorities have shifted to incorporate your product/service of their periphery.

Template:

Hello [prospect],

Congratulations on the creation of [role related to your product]. Each time I see this, I do know it means you’re prioritizing [business goal].

I assumed you is perhaps all for studying how we helped [similar company] get going rapidly on this path in below 90 days.

If you happen to’d prefer to study extra, let’s arrange a fast name. How does [date and time] look in your calendar?

Greatest,

[Your name]

---

Right here’s the identical template after I stuffed it out for a prospect:

Hello Rafael,

Congratulations on the creation of a branded content material function. Often this implies securing company partnerships is now a precedence.

I assumed you is perhaps all for discovering out how we helped Might Media set up pointers and worth factors whereas producing curiosity with their goal companions.

If you happen to’d prefer to study extra, let’s arrange a fast name. How does July 30 at 2:30 PM look in your calendar?

Greatest,

Gina

Flip chilly emails into conversations with inventive follow-up emails.

Too many prospects ghosting you?

Salespeople typically default to the usual “simply checking in” message as a result of they’re in a rush. By means of my profession, I’ve realized that these come off as obscure or lazy, and don’t begin a dialog or present the worth you need to provide.

With these “simply checking in” different templates, writing a considerate, personalised, useful electronic mail takes mere minutes — with a probably huge payoff.

Editor’s be aware: This publish was initially revealed Might 15, 2019 and has been up to date for comprehensiveness.