By Foo Yun Chee

BRUSSELS (Reuters) – Alphabet (NASDAQ:)’s Google will tweak on-line search outcomes to provide comparability websites extra prominence, the corporate mentioned in a blogpost on Wednesday, because it outlined efforts to adjust to new EU tech guidelines that might hit revenues for some firms.

Below the European Union’s Digital Markets Act (DMA), which the corporate should adjust to by March 7, Google is obligated to deal with rival providers and merchandise the identical manner because it treats its personal when it ranks them in search outcomes.

It’s also required to permit enterprise customers to entry the info that they generate when utilizing Google’s platform.

“We’ll introduce devoted items that embrace a gaggle of hyperlinks to comparability websites from throughout the net, and question shortcuts on the prime of the search web page to assist individuals refine their search, together with by focusing outcomes simply on comparability websites,” Google mentioned in its blogpost.

“For classes like inns, we may even begin testing a devoted house for comparability websites and direct suppliers to indicate extra detailed particular person outcomes together with photos, star rankings and extra. These adjustments will end result within the elimination of some options from the search web page, such because the Google Flights unit,” it mentioned.

Rival comparability websites have been among the many most vocal critics of Google’s search practices, with a criticism final decade leading to a 2.42-billion-euro ($2.63 billion) EU antitrust effective.

Different adjustments within the coming weeks will permit Android telephone house owners to simply change their default search engine or browser and customers of Google providers and merchandise to maneuver their knowledge to a third-party app or service.

European customers will see a further consent banner to ask them whether or not some Google providers can proceed to share knowledge focused adverts.

Google warned that some companies and customers is probably not proud of its proposals, that are nonetheless topic to adjustments forward of March 7.

“Whereas we assist most of the DMA’s ambitions round client alternative and interoperability, the brand new guidelines contain tough trade-offs, and we’re involved that a few of these guidelines will scale back the alternatives accessible to individuals and companies in Europe,” it mentioned.

($1 = 0.9204 euros)