As an internet site designer or developer, you typically land at a crossroads: which web site builder software program to select? It’s both to your personal web site or a consumer is in search of a suggestion.
Just a few common names seem in such discussions, and Wix and Shopify are normally amongst them. The comparability is difficult because you’re evaluating apples, however they’re of two completely different varieties and tastes.
I encountered this comparability lately whereas recommending the most suitable choice to one among my retail shoppers. I in contrast Wix vs. Shopify intimately, as it could not directly affect the visibility of promoting initiatives that I run for them. I in contrast components, together with characteristic availability, e-commerce specialization, search engine optimisation capabilities, and pricing.
Wix vs. Shopify at a look
Right here’s a fast characteristic comparability of each web site builder platforms.
|
Function |
Wix |
Shopify |
|
G2 score |
4.2/5 |
4.4/5 |
|
Finest for |
Finest for creatives, portfolios, small shops, and service-based companies |
Finest for “scaling on-line shops, dropshipping, and omnichannel retail. |
|
E-commerce instruments |
Primary e-commerce instruments suited to small shops |
Superior e-commerce options like multi-channel promoting, strong stock administration, and deserted cart restoration |
|
Design and templates |
Over 800 versatile and visually interesting templates, appropriate for inventive companies |
Over 150 professionally designed e-commerce-specific themes optimized for conversions |
|
search engine optimisation and efficiency |
Restricted technical search engine marketing (search engine optimisation) management |
Presents extra superior technical search engine optimisation management (redirects, schema markup, canonical tags, and so on.) |
|
AI options |
Consists of AI textual content era and picture generator |
Presents AI-generated product descriptions through Shopify Magic |
|
Integrations |
500+ integrations, together with advertising and marketing, search engine optimisation, and social media apps |
8,000+ apps obtainable, together with superior e-commerce, advertising and marketing, and logistics integrations |
|
Free plan |
Sure, with restricted options and Wix branding |
No free plan . 3-day free trial, then 3 months at $1/month |
|
Pricing |
Lite: $17/month Core: $29/month |
Starter: $5/month Primary: $39/month Develop: $89/month |
Notice: The main points under mirror essentially the most present capabilities as of August 2025 however might change over time. Each firms consistently add superior options.
TL;DR: Wix is intuitive, reasonably priced, and preferrred for creatives, service suppliers, and small e-commerce startups needing design flexibility and ease of use. Shopify is extra highly effective, scalable, and purpose-built for critical on-line retail — particularly the place stock complexity, multichannel gross sales, and automation matter. Wix excels in user-friendliness, search engine optimisation steering, and quick setup with AI instruments. Shopify dominates in e-commerce options, integrations, and long-term progress potential. For smaller shops or portfolios, Wix is the higher choose. For scaling a web-based enterprise, Shopify takes the lead.
Wix vs. Shopify: What’s completely different and what’s not?
Earlier than we start the head-to-head testing, I need you to look at the online builder platforms and their options extra carefully. They’re each spectacular. However the satan’s within the particulars, is not it? Let’s break down what units them aside!
Wix vs. Shopify: The variations
Under is an outline of the important thing variations between Wix and Shopify.
- Web site design and templates: Wix affords lots of of free and paid templates (over 800) protecting all the things from portfolios and eating places to on-line shops. Shopify has a smaller collection of themes, round 246 (free + paid), explicitly tailor-made for e-commerce. Nevertheless, out of lots of of Wix templates, 156 are for e-commerce shops. Due to this fact, if we’re constructing an e-commerce web site, Shopify affords a greater number of templates. Wix, then again, is extra user-friendly. You can provide prompts to Wix AI and let it create the entire web site for you. You possibly can iterate on the design with prompts till you get what you count on. This makes Wix simpler to make use of.
- E-commerce options: Wix gives all the essential e-commerce incorporates a small retailer wants. Nevertheless, Wix’s e-commerce toolset just isn’t as deep or superior as Shopify’s. For instance, Wix lacks superior stock administration features resembling computerized inventory alerts or complicated product variant logic. Then again, e-commerce is Shopify’s core competency. You get limitless merchandise (Shopify doesn’t impose a product restrict, not like Wix’s 50,000 product restrict), complete stock monitoring with alerts, a number of product variants/choices, and the power to promote throughout a number of channels. Should you’re promoting at scale, Shopify does serve your wants higher.
- App integrations and plugins: The Wix App Market consists of round 500-800 apps, each Wix-made and third-party integrations. The ecosystem is smaller, so Wix won’t have some very specialised apps or superior integrations. If what you are promoting wants area of interest performance, you won’t discover an app for it on Wix, and you could possibly hit a useless finish or have to make use of exterior code. Shopify has an unlimited App Retailer with 1000’s of apps (properly over 6,000) concentrating on all points of e-commerce. It permits your retailer to combine with numerous companies and add new options as you develop. Shopify affords much more integrations and plugins than Wix, which is nice for scaling — simply be aware of the additional prices of these add-ons.
Wix vs. Shopify: The similarities
Since we had been evaluating apples, there’s obtained to be one thing comparable even after they’re of various varieties and tastes. Take a look at the similarities between Wix and Shopify:
- Internet hosting: You wouldn’t have to seek out exterior internet hosting options. Each Wix and Shopify will host your web site for you. I really like this as a result of I don’t need to take duty for managing servers and safety, particularly when beginning out.
- Ease of use: I don’t code, however these website-building platforms let me arrange a retailer regardless. I like this self-serve approach of constructing web sites.
- search engine optimisation instruments: SEO (search engine optimisation) is vital to my advertising and marketing technique since my consumer sells area of interest merchandise within the cosmetics line. Each platforms supply important search engine optimisation options, together with customizable meta tags, URLs, and computerized sitemap era.
- Running a blog: We plan to cowl detailed guides utilizing merchandise we’re promoting. It’s vital that I can simply create and handle a weblog straight inside the web site. I’ve that flexibility from each Wix and Shopify.
You’ve gotten an outline of how Wix and Shopify are comparable and completely different. Let’s check them based mostly on numerous points of the instruments.
How I in contrast Wix and Shopify: My prompts and analysis standards
I examined each the instruments for designing a homepage of an e-commerce web site for a hypothetical cosmetics model, Blush & Lush. I in contrast Wix and Shopify for his or her user-friendliness, flexibility, design options, e-commerce integration, search engine optimisation, efficiency, and pricing.
I examined the 2 platforms for every week to make sure I didn’t miss out on any options. The above testing standards had been needed for our use case, as we wished to go along with a user-friendly interface, the place it’s simpler to make customizations. I attempted to make use of a mixture of easy and complicated design options to make the web site beautiful with needed performance. E-commerce capabilities had been important since we wished to promote cosmetics whereas making search engine optimisation one among our key channels.
I’ve had a fair proportion of expertise designing easy web sites for my companies and startups. I wished to be as honest as doable when evaluating these two platforms. I’ve examined the identical content material and performance on them, aside from the design and the inventory photos used.
Let’s get into precise testing and see how Wix and Shopify differ in actuality.
Disclaimer: These insights are based mostly on hands-on testing of Wix and Shopify as of August 2025. Platform options, pricing, and performance might evolve over time. This evaluation displays particular person expertise and opinions on the time of analysis and doesn’t symbolize the official stance or endorsement of G2. For the newest updates, seek the advice of Wix and Shopify straight.
Wix vs. Shopify: How they really carried out in my checks
For every comparability issue, I’ll clarify why a software program characteristic stood out and the way it impacts a person. I’ve examined these instruments to seek out their strengths and weaknesses and provide you with an entire overview. This could assist you make an knowledgeable resolution when buying Wix or Shopify.
1. Consumer-friendliness and adaptability
It’s tremendous simple to work with Wix when creating your e-commerce retailer. You possibly can visually edit gadgets on the web page with out going into technical know-how. I used to be capable of edit the textual content, call-to-action (CTA), photos, and graphics just by clicking and modifying them.
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The platform allowed me so as to add animation with a button click on. For instance, when hovering, the product’s picture expands in measurement. A widget may be added to every product web page so as to add a evaluation part. If there are fewer evaluations, the platform helps you combination them via evaluation request automation.
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Though the platform was simple to make use of, we would want a while to get acquainted. Whereas enhancing a product web page, navigating again to the house web page was a bit of tough. Nevertheless, I might transfer to the homepage through the use of the pages drop-down menu on the top-left nook. Nevertheless, I solely found it after utilizing the platform for some time.
From a UI standpoint, Wix is straightforward to make use of. It’s responsive, and you’ll check pages on completely different display screen sizes utilizing the choices within the high bar.
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On Shopify’s entrance, it is advisable to undergo a fast studying curve to be able to arrange your retailer. The platform skillfully guides you to succeed in completely different checkpoints that can assist you design seamlessly. Nevertheless, I like Wix’s flexibility higher. On Shopify, I needed to manually kind the product description (I copied and pasted it from ChatGPT), however Wix gave me AI help in its product itself to create copy on the go, which is an actual worth once you need some inspiration.
Shopify additionally affords a number of themes for designing your retailer, and it was pretty simple to decide on one. Concerning themes and templates, Wix and Shopify have just a few variations. Wix affords extra themes and templates than Shopify. Nevertheless, most templates cater to web sites from services or products firms. For e-commerce, there are solely 156 templates, which is fewer than Shopify, which primarily caters to e-commerce companies.
General, I discovered Wix’s interface extra intuitive and versatile than Shopify’s.
Winner: Wix 🏆
2. Design options and capabilities
Each platforms are wealthy in design options and capabilities. Wix affords a number of inventory media, making it simpler to make use of the photographs from the platform when protecting generic gadgets.
I like that Wix’s themes embrace photos and placeholder textual content. You possibly can change these to shortly arrange your retailer.
Relating to Shopify, it’s tough so as to add inventory photos to merchandise. It is sensible from a promoting perspective, as distinctive merchandise promote higher than generic gadgets. It encourages you to add footage of your merchandise, write descriptions, and add them to the platform. Nevertheless, you should use Shopify’s inventory photos on the quilt or different areas, which generally is a little generic.
Shopify is wealthy in design components and layouts, making it simpler for designers to select and add them to their shops. For instance, there are a number of rows, collages, collapsible content material, a contact type, and extra. Whereas Shopify has all of the design options, it doesn’t counsel when to make use of them. These sections are set as placeholders with inventory photos in Wix’s theme.
.png?width=600&height=522&name=In-built%20image%20template%20(Shopify).png)
Wix offers you choices to remodel completely different sections in keeping with your wants. The variety of prospects is low in comparison with Shopify. Nevertheless, these solutions are based mostly on the theme’s present format. Should you change the format, you’ll have extra choices to remodel the design.
Wix gives capabilities to design photos utilizing AI. Nevertheless, it’s not very helpful since AI picture era in Wix struggles with accuracy. I gave a immediate, “Create a picture to point out a lady holding a yellow lipstick from Blush & Lush.” However I obtained an image with a yellow face cream fairly than lipstick.
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At the moment, Shopify doesn’t have an AI picture generator, nevertheless it does have a library of inventory photos that you should use.
General, each platforms do a reasonably good job with their design capabilities. Wix is extra intuitive than Shopify, most likely as a result of Wix makes use of extra icons to show design performance, whereas Shopify shows extra textual content. Technical design-related textual content can confuse a newbie in the event that they’re not from a design background. I discovered the customizability of each platforms comparable. I examined for fundamental customization. If we implement extra subtle design customization, the opinions can fluctuate.
Winner: Tie
*Wix supplied AI capabilities along with the same old design and customization performance. Nevertheless, it’s not correct, making no qualitative distinction.
3. E-commerce integration
Wix affords completely different automations to handle an e-commerce retailer and enhance its gross sales. Shopify additionally affords automation, nevertheless it’s not obtainable within the free trial. To check the automation pretty, I upgraded to a paid plan on Shopify.
With Wix, it was comparatively simpler to arrange automation as a result of its intuitive interface. I used to be capable of configure them seamlessly. With Shopify, I used to be anticipated to put in just a few apps, like Shopify E mail, to set them up. That is doable as a result of Shopify caters to a big scale of target market and requires extra strong options on the subject of e mail or workflow automation.
Establishing deserted cart e mail automation on Wix
Shopify does a good job on the subject of stock. It permits transfers (transferring stock between completely different places), making it simpler to handle stock throughout completely different enterprise places. Wix doesn’t supply this characteristic.
Furthermore, Shopify affords point-of-sale (PoS) help for on-line and offline channels, making it simpler to handle your retail enterprise. It helps you stop fixed bouncing between completely different platforms to handle completely different gross sales channels.
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Wix affords the characteristic “classes” that help you group bestselling merchandise, buyers’ favorites, and so on. Shopify achieves the identical via the “collections” characteristic. Wix’s interface and ease of use are barely higher than Shopify’s. Nevertheless, functionality-wise, Shopify does a greater job at e-commerce, particularly when it scales to a number of merchandise at completely different places.
This makes Shopify a winner for its stock administration options and talent to scale e-commerce. The platform gives detailed documentation on managing stock successfully, which I discovered tremendous useful.
Winner: Shopify 🏆
4. search engine optimisation
Visibility is vital for an e-commerce platform. When it occurs organically, it straight displays profitability. Options associated to search engine optimisation are needed for the model’s natural progress, making them a vital component for an online builder platform. Each platforms do moderately properly by way of delivering search engine optimisation options.
Wix affords an entire search engine optimisation guidelines and guides you thru it to make needed optimizations earlier than you are taking the shop dwell.
search engine optimisation guidelines on Wix
Shopify encourages customers to switch the search engine itemizing when creating a brand new product. The platform permits customers to optimize on–web page components like title, meta description, uniform useful resource locator (URL) slug, and the product’s full description in a single place, serving to retailer house owners keep uniformity.
Shopify’s search engine marketing for a product
Shopify additionally affords social sharing options, the place customers can modify how they want to present their product (title, description, and picture) when the viewers shares product hyperlinks with others. You get the same characteristic on Wix, too.
Each Wix and Shopify supply respectable methods to optimize for search engines like google. Wix does that barely higher, because it delivers an entire guidelines, which may be very helpful for enterprise house owners unfamiliar with search engine optimisation. Because of this, Wix is a winner by way of search engine optimisation efficiency.
Winner: Wix 🏆
G2 person scores: Which software affords higher search engine optimisation capabilities?
- Wix has an 88% satisfaction score on G2 based mostly on 84 evaluations.
- Shopify has an 82% satisfaction score on G2 based mostly on 2961 evaluations.
The scores are shut, however barely larger for Wix, making it an acceptable platform for search engine marketing.
5. Pricing
Wix affords a free plan, however Shopify doesn’t. The latter lets customers strive the e-commerce expertise for a 3-day free trial. Nevertheless, it’s a brief window, so Shopify expenses $1 for the primary month.
Under are the completely different plan choices obtainable with Wix.
- Lite: $17/month
- Core: $29/month
- Enterprise: $36/month
- Enterprise Elite: $159/month
You get a fundamental e-commerce retailer within the core plan. Should you’re ranging from scratch, you get a free area with the Wix premium plan. For the templates, should you select a paid one, that’s $1 to $70 additional. When working an e-commerce retailer, you’ll be paying a transaction price should you’re utilizing a third-party cost supplier, like a cost gateway. Wix doesn’t cost a transaction price should you’re utilizing Wix Fee. The identical is true with Shopify once you’re utilizing Shopify Funds.
Shopify affords the next plans:
- Starter: $5/month
- Primary: $39/month
- Develop: $89/month
- Superior: $399/month
Third-party transaction charges apply should you use a third-party cost supplier that permits you to settle for funds on-line. Shopify expenses a small price for in-store funds made through Visa or Mastercard, relying in your plan. The transaction charges can vary between 2.4% plus 10¢ to five% plus 30¢, relying in your plan and mode of purchases (on-line or in-person).
Winner: It was a cut up resolution. Wix is greatest for early-stage enterprise house owners, and Shopify is greatest for establishing a scalable retail or e-commerce enterprise.
Wix vs. Shopify: Head-to-head comparability desk
Right here’s a desk displaying the online builder software program that wins.
| Performance | Winner | Why it received |
|
Consumer friendliness and adaptability |
Wix 🏆 |
Wix has a user-friendly and intuitive interface, making it simpler for newcomers to navigate the platform. |
|
Design options and capabilities |
Tie |
Each have sturdy design options. Wix has AI to assist design graphics, nevertheless it’s not as correct but accurately. |
|
E-commerce integration |
Shopify 🏆 |
I felt Shopify had extra to supply functionality-wise. It facilitates stock transfers and way more, catering to the in depth stock administration use case in e-commerce. |
|
search engine optimisation |
Wix 🏆 |
Each platforms supply clear methods to optimize for search engines like google. Nevertheless, Wix goes a step ahead by providing a transparent, guided guidelines that makes it simple for anybody to make sure all on-page components are optimized. |
|
Pricing |
Break up |
Wix affords an reasonably priced, value-added plan for enterprise house owners beginning an e-commerce retailer. Shopify additionally affords an equally reasonably priced starter plan. Its high-priced plan (mid-tier or top-tier) justifies the worth it delivers in promoting. |
Key insights on Wix vs. Shopify from G2 knowledge
I additionally checked out evaluation knowledge on G2 to seek out strengths and adoption patterns for Wix and Shopify. This is what stood out:
Satisfaction scores
- Wix excels in ease of use (91%), ease of setup (91%), and ease of doing enterprise (86%).
- Shopify has sturdy ease of use scores (89%) and stable satisfaction scores for ease of setup (88%).
High industries represented
- Wix dominates in advertising and marketing and promoting, pc software program, IT companies, design, and graphics.
- Shopify has a robust presence in retail, attire and style, advertising and marketing and promoting, client items, and the web.
Highest-rated options
- Wix excels in visualization instruments (88%), template library (89%), and content material components libraries (86%).
- Shopify stands out for cost processing (89%), safety (89%), and efficiency and reliability (88%).
Lowest-rated options
- Wix struggles with hypertext markup language (HTML) and CSS editors (76%), advertising and marketing instruments integrations (78%), and WYSIWYG editor integration (86%).
- Shopify struggles with search engine optimisation (82%), business-to-business (B2B) (82%), and decoupling (82%).
Regularly requested questions on Wix vs. Shopify
Nonetheless have questions? Get your solutions right here!
1. How a lot do Shopify and Wix take per sale?
Shopify expenses 2.9% + $0.30 per on-line transaction, together with cost processing charges should you’re not utilizing Shopify Funds. Wix doesn’t cost a separate transaction price, however normal cost processing charges nonetheless apply relying in your supplier (like PayPal or Stripe). Each platforms help you keep away from additional charges through the use of their in-house cost techniques — Shopify Funds or Wix Funds.
2. When you’ve got a multi-product e-commerce web site, must you select Shopify or Wix?
Shopify could also be higher geared up for companies with a variety of merchandise. It supports as much as 2,000 product variants, bulk enhancing, and extra superior stock instruments. Wix works properly for smaller stores, particularly these with less complicated product catalogs. Should you’re managing a big or complicated stock, Shopify is usually extra scalable in the long term.
3. How do you migrate from Wix to Shopify?
Migration may be dealt with manually by exporting your merchandise from Wix to a CSV file, then importing them into Shopify. For a extra streamlined course of, you should use instruments like Cart2Cart, which assist transfer merchandise, content material, and buyer knowledge mechanically. Shopify additionally affords setup steering and migration help via its accomplice ecosystem.
4. Which platform is best for cellular optimization: Wix or Shopify?
Each platforms supply mobile-responsive design, however Shopify is a little more constant out of the field. Its themes are constructed with a mobile-first method, which helps guarantee your retailer seems to be nice on smaller screens. Wix offers you extra visible management over the cellular format, however it could require additional handbook changes to fine-tune your design.
5. Does both platform help dropshipping?
Sure, each support dropshipping. Shopify integrates with a wider vary of dropshipping apps, like DSers, Spocket, and Zendrop, making it simpler to handle suppliers and merchandise at scale. Wix additionally helps dropshipping, primarily via Modalyst, however its ecosystem is smaller. If dropshipping is central to what you are promoting, Shopify might supply extra flexibility.
6. Can I exploit my very own area with Wix or Shopify?
Sure. Each Wix and Shopify help you join a customized area. Wix features a free area for one 12 months with a lot of its paid plans. Shopify helps you to buy a website or join an current one, however doesn’t embrace one by default. Either approach, managing your area is simple on each platforms.
Wix or Shopify: My remaining verdict
Go together with Wix if you would like an all-in-one web site builder with limitless flexibility and easy e-commerce instruments. It’s tremendous simple to make use of, and you’ll work with the Wix AI to present prompts and have it construct a surprising web site for you. Wix is appropriate for creatives, service-based companies, and anybody in retail beginning small with a restricted product vary.
Should you intend to run a web-based retailer, and that’s your purpose, go along with Shopify. Initially, you may undergo a brief studying curve. However there are tonnes of assets obtainable that can assist you out. In the long term, it will likely be a profit-sum recreation. You’ll get superior options to handle in depth stock and help in on-line and bodily retailer gross sales.
Need extra choices for an internet site builder platform? Take a look at Wix and Shopify alternate options and see which most accurately fits your use case.
This text was initially printed in April 2025 and has been up to date with new data.
