Aonic, a Stockholm-based group of multiplatform tech and gaming firms, has accomplished the acquisition of US-based analysis expertise agency Prime Insights for a complete transaction worth in extra of €214 million.

This represents Aonic’s largest acquisition up to now. Prime Insights joins Aonic’s present companies to kind a unified, international rewards and information platform spanning 50 million+ shoppers, 12 owned and operated client manufacturers, and roughly €256 million+ in yearly revenues.

“Prime Insights has rewritten the foundations in programmatic information assortment for client insights as a real disruptor within the extremely aggressive world of analysis expertise,” says Aonic CEO and Co-founder Paul Schempp. “It’s uncommon to return throughout such a superb tech entrepreneur as Benjamin, and as highly effective group as Prime Insights, so we couldn’t be happier to associate up. This transaction marks a serious step in our imaginative and prescient of turning into a dominant international participant.  Bringing collectively scale, information and expertise would be the key to sharpening our aggressive edge. We welcome Benjamin and his group with highest regards – they deserve each accolade.”

Based in 2021, Aonic is a world expertise and video gaming group spanning greater than 600 workers throughout 12 firms. The group operates proprietary person acquisition platforms serving lots of the world’s largest cellular recreation builders, in addition to creating and publishing a variety of its personal multiplatform video video games.

Prime Insights was based in 2022 by serial expertise entrepreneur Benjamin Ritzka,  who leads 120 individuals working throughout 17 international locations globally. Its progressive expertise, matching hundreds of thousands of respondents and surveys in real-time, allowed it to reportedly grow to be one of many largest analysis expertise companies worldwide, with over 100 million accomplished surveys yearly.

“The expansion path we achieved with Prime Insights over current years is unprecedented in our trade,” says Benjamin Ritzka, CEO and Founding father of Prime Insights. “A transaction of this scale is a tremendous validation of all the things we’ve constructed. An enormous because of my implausible group at Prime Insights.

“I couldn’t have considered a greater match than with Aonic and I’m a giant believer in our shared imaginative and prescient. We share the identical tradition, mindset and ambition. The 2 companies are extraordinarily complementary, which is able to permit us to double down on including unparalleled worth to our shoppers and customers. Our group is worked up to hitch Aonic in constructing the worldwide market chief of rewards platforms.”

By means of its flagship platform Exmox and up to date addition of Mega Fortuna, Aonic claims to already possess one of many largest gaming-focused discovery, testing and loyalty platforms, driving important scale in person acquisition and insights for lots of the world’s main cellular recreation builders.

In the meantime, Prime Insights has emerged in recent times as one of many fastest-growing firms within the €121 billion international analysis expertise trade, a pacesetter in programmatic sampling by way of its expansive international proprietary panels. It operates a number of cellular and internet platforms, by way of which hundreds of thousands of customers earn actual cash by finishing on-line surveys.

Exmox CEO Caglar Eger provides: “There are large synergies between our work at Exmox in rewarded person acquisition for gaming shoppers and the rewarded survey platforms supplied by Prime Insights. Prime Insights’ edge in information assortment and evaluation will permit us to turbo-charge engagement for gaming shoppers, whereas our scale and deal with person engagement will considerably enhance information high quality and attain for the buyer insights trade. We’re extraordinarily excited to start the work collectively!”

In line with figures offered to EU-Startups, each Aonic and Prime Insights have delivered greater than 80% natural progress every year over the previous two years. Prime Insights, Exmox and Mega Fortuna satisfaction themselves on a rising variety of high-profile and recurring B2B shoppers, primarily attributed to information high quality, person expertise and a technology-first method.

Ritzka will proceed to guide Prime Insights as CEO and has contributed a big quantity of the transaction proceeds into shares of Aonic, turning into one of many group’s largest shareholders.