Converge Africa 2024, going down from 22 to 24 April, builds upon the inspiration laid by ECOM Africa, and explores the varied digital commerce sector.

Happening in Cape City, South Africa, Converge Africa has broadened its scope to embody a various array of digital industrial manufacturers, together with banking, fintech, insurance coverage and companies utilising digital providers to serve their prospects.

Organised by Vuka Group and Kinetic, the occasion additionally serves as a catalyst for pioneering progressive options and shaping the way forward for commerce in Africa with convention tracks, skilled insights and industry-leading improvements.

On the agenda

Attendees will discover key areas shaping the way forward for enterprise within the digital panorama, together with:

• On-line retail and e-commerce: Unveiling the most recent developments, methods and applied sciences shaping the way forward for digital commerce, with a concentrate on enhancing buyer experiences, optimising platforms for elevated conversions, and leveraging rising applied sciences equivalent to AI, AR/VR, and voice commerce.
• Cybersecurity in digital commerce: Addressing important cybersecurity points, understanding the most recent threats, threat mitigation methods, and greatest practices to safeguard companies and prospects in an interconnected world.
• Digital advertising: Uncovering the most recent developments and methods to create impactful campaigns, attain goal audiences, and drive buyer engagement and loyalty by data-driven advertising, automation, and AI-powered options.
• Buyer-centric methods: Placing the client on the centre of digital commerce methods, specializing in delivering distinctive experiences that drive satisfaction, loyalty, and advocacy by intuitive on-line experiences, omnichannel engagement, and superior buyer assist.

Attendees can count on to fulfill and listen to from greater than 100 skilled audio system throughout a three-day occasion and 5 convention tracks, greater than 50 exhibitors and greater than 20 workshops centered on accelerating digital commerce throughout Africa.

The occasion may even welcome leaders from firms throughout African digital commerce ecosystem, together with Massmart, Takealot, The Foschini Group, Google and Absa.

“Converge Africa, the place visionaries, entrepreneurs, and thought leaders converge to discover how digital commerce is reworking the panorama of the continent,” stated Terry Southam, group director: retail at Vuka Group. “Be part of the dialog and uncover how one can harness the facility of digital commerce to drive sustainability and entrepreneurship in Africa.”

Obtain the agenda in addition to study extra in regards to the totally different tracks, workshops, sponsors, audio system and exhibitors.