Wish to take your lead technology to the following degree in 2024?
At the moment we’re going to share 5 lead technology templates that may show you how to try this!
#1. The Homepage Funnel
The homepage funnel lets you meet potential clients’ expectations by having a standard web site and successfully changing them into leads with a lead technology funnel. You get the most effective of each worlds!
Right here’s what its construction appears like:
- A 2-step opt-in kind in your homepage the place you current your lead magnet and encourage the potential buyer to get it.
- A thanks web page the place you thank potential clients and allow them to know what they need to count on subsequent.
Be sure to put the opt-in kind above the fold. It must be the very first thing that folks see once they come to your web site.
We additionally advocate including an exit-intent pop-up to your homepage. If the customer is about to depart anyway, you don’t have anything to lose by pitching them your lead magnet one final time.
#2. The Survey Funnel
The survey funnel is designed that can assist you determine who the customer is.
This funnel has two most important use instances:
- Qualifying leads in order that you would then present a quote primarily based on their solutions. This will work effectively for companies that provide customized, project-based pricing.
- Qualifying leads in order that you would then direct them to a gross sales funnel for a services or products that’s the greatest match for them. This will work effectively for companies that serve a number of distinct buyer segments.
In both case, the primary web page of the survey funnel must be a survey web page with lead-qualifying questions.
What you must do subsequent will rely on the use case.
Survey Funnel Use Case #1: Qualifying Leads In order that You Might Present Them With a Quote
You need to take the potential buyer to the thanks web page, thank them for taking the survey, and inform them that you will ship them their quote by way of e mail. Finish that e mail with a name to motion encouraging them to e book a free session with you and direct them to your appointment reserving web page.
If the quote you supplied is inside their price range, they’ll in all probability need to speak to you. This free session offers you a chance to be taught extra about their scenario, decide if they’re match for what you are promoting and doubtlessly shut the sale.
This method has the extra good thing about disqualifying those that can’t afford your companies. In the event you ship somebody a quote that’s outdoors their price range, they’ll in all probability transfer on as an alternative of reserving a name and making an attempt to barter a lower cost.
That may show you how to keep away from losing time on individuals who merely don’t have the means to rent you!
Survey Funnel Use Case #2: Qualifying Leads In order that You Might Direct Them to an Acceptable Gross sales Funnel
After you have recognized what buyer section the potential buyer belongs to, you must take them to the primary web page of the suitable gross sales funnel.
Usually, this could imply sending them to a lead magnet touchdown web page that includes a free provide designed particularly for that buyer section.
#3. The Squeeze Web page Funnel
The squeeze web page funnel is the preferred lead technology funnel on the market.
Right here’s what its construction appears like:
- A squeeze web page the place you current your lead magnet and encourage the potential buyer to get it.
- A thanks web page the place you thank potential clients and allow them to know what they need to count on subsequent.
This funnel can work effectively for just about any enterprise. It’s additionally the best one to construct so we might advocate beginning right here!
#4. The Reverse Squeeze Web page Funnel
The reverse squeeze web page funnel has the very same construction because the common squeeze web page funnel. So what’s the distinction between them?
With the common squeeze web page funnel, the potential buyer wants to supply their e mail tackle in an effort to entry free worth.
In the meantime, with the reverse squeeze web page funnel, the potential buyer can get some free worth with out having to supply their e mail tackle.
A reverse squeeze web page ought to function a free video that they will watch with out having to decide in.
You possibly can both use that free video to create an emotional connection, construct belief, and set up your credibility by sharing your story.
Or you should utilize it to offer the potential buyer a style of the free worth that’s behind the opt-in wall.
With the previous method, you need to share the way you had been scuffling with the identical drawback that the potential buyer is scuffling with, the way you overcame that drawback, and how one can assist them do the identical.
With the latter method, you need to give them an answer to a small drawback that’s half of a bigger drawback that your lead magnet addresses.
In both case, you must finish the video by encouraging them to get your lead magnet.
This funnel can work rather well for teaching companies and for information product companies that promote on-line programs!
#5. The Webinar Funnel
The webinar funnel is a lead technology funnel the place you employ a webinar as your lead magnet.
Right here’s what its construction appears like.
- A webinar registration web page the place you clarify what your webinar is about and encourage the potential buyer to register for the occasion.
- A registration affirmation web page the place you verify that their registration was profitable and clarify what they need to count on subsequent.
- A webinar web page the place the potential buyer can watch your webinar stay.
You may additionally need to take into account including a webinar replay web page in order that individuals who couldn’t make it to the stay occasion might watch the playback.
We advocate making the replay obtainable for a restricted time solely. Say, you can also make it obtainable for 72 hours.
This fashion, you’ll add a component of urgency to your webinar funnel. That ought to show you how to get extra individuals to look at the playback. With out the urgency, they could say to themselves “I’ll watch it later” however then by no means get round to it.
Additionally, whilst you can automate this funnel proper from the get-go with a pre-recorded webinar, it’s greatest to start out with stay ones. Why?
Internet hosting stay occasions offers you a chance to work together along with your viewers and get direct suggestions from the attendees, which you’ll then use to enhance your webinar.
Ideally, you need to host a stay webinar not less than as soon as per week for a whole yr earlier than automating this funnel. This offers you loads of time to optimize your webinar for max conversions!
Funnel Hacks That Can Assist You Maximize Conversions
Funnel Hack #1: Have an Wonderful Lead Magnet
Your lead magnet is crucial issue that may decide the conversion price of your lead technology funnel.
In spite of everything, if the potential buyer isn’t serious about your free provide, they received’t provide you with their e mail tackle.
Furthermore, your lead magnet additionally serves as a free pattern of the worth that the potential buyer can count on out of your paid presents.
If they provide you their e mail tackle in change in your lead magnet however are then upset by it, they received’t be serious about shopping for your services.
Because of this your lead magnet is the muse of not simply your lead technology funnel but in addition of your complete gross sales funnel. So how are you going to create a lead magnet that converts?
Our pal Alex Hormozi, an entrepreneur and investor who reached $100M internet value by his early 30s, advises making a lead magnet that gives an entire resolution to a narrowly outlined drawback.
That means, you’ll assist the potential buyer clear up an actual drawback, even when that drawback is small.
This may show you how to construct belief and set the stage in your upcoming paid provide pitch.
Right here’s how Alex explains it:
Funnel Hack #2: Make Certain that Your Lead Magnet Headline Piques Curiosity
Our co-founder Russell Brunson is widely known as one of many prime gross sales funnel consultants on the planet.
Right here’s what he discovered from taking a look at 1000’s of gross sales funnels: the #1 motive funnels don’t convert is copy.
And one of the vital frequent copywriting points that he sees is an absence of curiosity. However what does that imply?
You possibly can have an incredible lead magnet nevertheless it received’t convert if you happen to fail to pique the potential buyer’s curiosity.
That’s why you need to give away simply sufficient data to intrigue the potential buyer in order that they’d really feel compelled to be taught extra.
It’s loopy how including extra curiosity to your touchdown web page headline can drastically enhance your conversion price.
For instance, certainly one of Russell’s mates was struggling to get his webinar funnel to transform so he got here to Russell for recommendation.
His funnel metrics had been horrible: he was spending $24.85 per registration however solely 22.4% of the individuals who registered for the webinar would present up.
Right here’s what his webinar registration web page headline appeared like:
“How one can Add 6 Figures To Your Internet Design Enterprise By Copying My Secret Technique For Serving to Corporations Get Extra (Actual) 5-Star Critiques WITHOUT Promoting, Spending Plenty of Time or Cash”
Russell suggested him so as to add extra curiosity to his headline.
Right here’s the revised model:
“How I Added 6 Figures to My Internet Firm By Including This One Simple to Supply Service THAT DOESN’T Require Chilly Calling, Spending Plenty of Time, Cash or Require Additional Sources”
See how the primary headline gave away that his webinar was about getting buyer critiques however the second didn’t?
This meant that if individuals wished to learn the way he added six figures to his enterprise, they needed to attend the webinar!
Including extra curiosity to the headline was the one change he made. What had been the outcomes?
- His price per registration dropped from $24.85 to $5.84.
- His show-up price elevated from 22.4% to 31.7%.
As soon as once more: all he did was change the headline. Every part else stayed precisely the identical. That’s how highly effective curiosity is!
Funnel Hack #3: Add Social Proof to Your Lead Magnet Touchdown Web page
We additionally advocate including social proof to your lead magnet touchdown web page.
Ideally, you need to function a testimonial from somebody who has benefitted out of your lead magnet. It ought to embrace the individual’s identify, photograph, and a Twitter deal with if they’ve one.
Alternatively, you possibly can function a common endorsement from somebody whom your dream clients are accustomed to and respect (e.g. a thought chief in your area of interest).
You additionally need to point out related schooling, credentials, and accomplishments in your touchdown web page copy.
Lastly, if in case you have acquired media protection, take into account displaying “As Seen On” media badges.
All this could enhance your credibility within the eyes of potential clients and enhance the conversion price of your lead magnet touchdown web page.
Construct Your First Lead Era Funnel in Simply 5 Days!
Let’s be actual:
Constructing a lead technology funnel from scratch can appear to be a frightening activity.
That’s why we created our 5 Day Lead Problem the place our co-founder Russell Brunson and his particular visitors will stroll you thru it step-by-step.
This problem is totally free and consists of entry to the whole lot it’s worthwhile to construct your first lead technology funnel.
All Russell asks is that you just decide to:
- Displaying up every single day
- Watching the principle lesson
- Doing the homework task
In the event you make this dedication and comply with by way of with it, you should have a completely practical squeeze web page funnel 5 days from now.
So what are you ready for? 🧐
Be a part of Our 5 Day Lead Problem At the moment
P.S. This problem is totally FREE!
