ChowNow, the net ordering platform and advertising service for native eating places, acquired Cuboh, a Y Combinator-backed point-of-sale (POS) platform that consolidates all orders from supply apps into one place.
This marks ChowNow’s first acquisition, which is able to assist strengthen its POS integration resolution and assist eating places sort out orders throughout a number of providers.
Nevertheless, as a part of the acquisition, ChowNow laid off round 30 workers, bringing its whole workforce to 300. In the meantime, Cuboh’s complete 30-person staff — together with advertising, gross sales, product and engineering — is transitioning to ChowNow.
“We sadly did do some little bit of a layoff as a part of the restructuring to finest place us,” ChowNow co-founder and CEO Chris Webb informed TechCrunch. This comes after the corporate laid off 100 individuals in 2022.
The monetary phrases of the deal weren’t disclosed.
Launched in 2012, ChowNow connects clients with native eating places and helps companies set up an internet presence by offering customized on-line ordering methods and advertising help. It additionally presents a dispatch system that pairs eating places with supply drivers.
It doesn’t cost any fee charges like its rivals, and it permits eating places to maintain 100% of their income. ChowNow considers over 20,000 small eating places as clients and has helped course of greater than 250 million on-line orders. The corporate says it’s saved eating places $700 million in fee charges.
ChowNow is a worthwhile firm and has raised round $80 million so far, Webb mentioned.
Cuboh is a notable addition to the corporate. Beforehand, ChowNow’s dashboard might solely handle a restaurant’s in-house menu. Now eating places now not must manually handle all their menus, mitigating the potential for errors and general mayhem within the kitchen. Menus will be up to date throughout all supply apps to mirror out-of-stock objects and worth will increase, amongst different modifications.
Beginning subsequent week, restaurant homeowners can entry a newly launched bundle, “ChowNow + Cuboh,” for $275 monthly. The bundle combines ChowNow Professional ($199), the corporate’s flagship product that handles all ordering, advertising and operations, and Cuboh’s POS resolution, which ranges from $100 to $200 a month.
And whereas ChowNow’s platform already integrates into over 30 POS methods — together with Toast, Otter, MobileBytes, Positouch and extra — Cuboh is delivering 14 further integrations to the desk, akin to Clover, Lightspeed, Brink, Micros, Revel, Positouch, Sq., Par, Dinerware, Aloha, and extra.
Sooner or later, ChowNow needs to construct extra integrations, akin to one for catering providers.
“It’s getting again to the longer-term product imaginative and prescient of what we’re constructing, of being the one platform eating places want for his or her complete takeout enterprise,” Webb mentioned.
