Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Progress (ELG) platform that helps firms use their associate ecosystems to generate leads, shut offers, and develop quicker. 

He beforehand co-founded the cloud information pipeline firm Sew (acquired by Talend in 2018) and enterprise intelligence platform RJMetrics (acquired by Adobe by the use of Magento Commerce in 2016). Previous to RJMetrics, Bob labored on the Funding Staff of Perception Companions.

Bob is a proud Philadelphian, the place he serves as a Trustee of The Franklin Institute. He has additionally beforehand served because the Board Chair of Philly Startup Leaders and Board Member of Philadelphia Alliance for Capital and Applied sciences (PACT).

As a author and speaker, Bob has appeared in The New York Occasions, Forbes, TechCrunch, VentureBeat, Net Summit, TEDx, Enterprise of Software program, and plenty of extra. He visitor lectures commonly at Princeton College and The Wharton College.

Mentioned on this Episode:

• Ecosystem-led progress is about leveraging partnerships to make your go-to-market groups extra profitable. It includes making a mesh of interconnected services and products that ship a joint worth proposition to clients.
• Product-market match just isn’t static, and each the product and the market have to continuously align. 
• The SaaS business is experiencing a transition from protection to offense, with main indicators exhibiting optimistic indicators of progress.
• Classes have been discovered from earlier market cycles, however the problem lies in passing down this information to future generations of founders and buyers.
• The story of a $2.6 billion mistake that Bob made and classes discovered from it. 

Highlights:

(7:40) Navigating the present SaaS panorama and macro traits. 

(12:26) Studying from the previous: Market cycles and founder experiences.

(17:15) The way forward for M&A: Ecosystems and strategic partnerships.

(23:10) Diving into ecosystem-led progress (ELG).

(24:14) The misconceptions and realities of partnerships.

(27:41) Constructing preliminary associate relationships.

Visitor Speaker Hyperlinks (Bob Moore):
LinkedIn: www.linkedin.com/in/robertjmoore/
Bob’s e-book, Ecosystem-Led Progress: www.robertjmoore.com/e-book

Host Speaker Hyperlinks (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
E-newsletter: thegtmnewsletter.substack.com/

Sponsor:
As we speak’s episode is sponsored by The ELG Convention, offered by Crossbeam and The ELG Alliance. The neatest firms are embracing Ecosystem-Led Progress, or ELG.

Be a part of us on the beautiful Correct Resort in Austin on Might 15-16 and listen to how the highest SaaS firms are leveraging associate ecosystems of their GTM motions aka Ecosystem-Led Progress. Early-bird tickets expire subsequent week.

What you’ll get at ELG Con:

• Case research from firms like Datadog, Cloudera, and extra.
• An opportunity to tour (and perhaps even race on?) Austin’s F1 monitor.
• Candid, off-the-record conversations — no recordings right here.
• A extremely curated group of 200 GTM leaders, 85% director stage and above throughout Gross sales, Advertising, and Partnerships.

Declare your tickets right now, together with a restricted variety of particular two-for-the-price-of-one tickets.

The GTM Podcast
Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.