Katrina Wong is the Divisional CMO / VP Advertising at Twilio Phase. She has a confirmed observe report for launching merchandise in new markets and serving to firms transfer as much as the Enterprise. She has additionally created award-winning built-in campaigns with knowledge storytelling. Previous to Twilio Phase, Katrina labored at Zuora, Salesforce and SAP. She began her profession as a administration guide for PricewaterhouseCoopers. With over 15 years of promoting expertise, Katrina is captivated with serving to firms via levels of considerable development together with serving to 6 firms exit efficiently – from pre to put up IPO in addition to notable acquisitions.

Mentioned on this Episode:

• Advertising performs an important function in making ready an organization for a profitable exit by constructing consciousness, producing pipeline, and making a compelling narrative.
• The flexibility to execute and function day-to-day is crucial for reaching outcomes and enhancing efficiency.
• An operational mindset and execution excellence are key to the success of an organization.
• Constructing cohesion inside advertising groups and aligning on targets and techniques results in higher execution and enterprise outcomes.
• Hyper-specific messaging and an account-based advertising (ABM) technique can break via the noise and make advertising efforts extra related and efficient.

Highlights:

(05:54) Unlocking the secrets and techniques to profitable startups and exits.

(08:19) Operational excellence: the important thing to startup success.

(13:38) Advertising’s pivotal function in making ready for a profitable exit.

(20:29) Narrowing down your perfect buyer profile (ICP) with out breaking the financial institution.

(22:49) A time machine journey: modern program implementation at Salesforce.

(25:49) Unlocking potential: a management journey.

(27:33) Difficult the ‘fireplace quick’ mentality.

(32:35) The ability of built-in advertising and crew dynamics.

(35:26) Navigating firm acquisitions: methods for achievement.

(39:00) One factor income leaders consider to be true that Katrina thinks is bull$***.

(43:00) One factor that’s working for Katrina in go-to-market proper now.

Visitor Speaker Hyperlinks (Katrina Wong):
LinkedIn: www.linkedin.com/in/katrinawong11/

Host Speaker Hyperlinks (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
E-newsletter: thegtmnewsletter.substack.com/

Sponsor:
As we speak’s episode is sponsored by The ELG Convention, offered by Crossbeam and The ELG Alliance. The neatest firms are embracing Ecosystem-Led Progress, or ELG.

Be part of us on the attractive Correct Resort in Austin on Could 15-16 and listen to how the highest SaaS firms are leveraging associate ecosystems of their GTM motions aka Ecosystem-Led Progress. Early-bird tickets expire subsequent week.

What you’ll get at ELG Con:

• Case research from firms like Datadog, Cloudera, and extra.
• An opportunity to tour (and possibly even race on?) Austin’s F1 observe.
• Candid, off-the-record conversations — no recordings right here.
• A extremely curated group of 200 GTM leaders, 85% director degree and above throughout Gross sales, Advertising, and Partnerships.

Declare your tickets as we speak, together with a restricted variety of particular two-for-the-price-of-one tickets.

The GTM Podcast
Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.