Sunday, September 14, 2025
HomeFintechIn Profile: Joseph Twigg, CEO of Aveni

In Profile: Joseph Twigg, CEO of Aveni


The facility and potential of synthetic intelligence (AI) isn’t any secret. Nevertheless, for a lot of monetary service suppliers, it may be troublesome, or too expensive to implement the know-how to maximise its effectiveness. One agency trying to ease these points is Aveni

Joseph Twigg is the CEO at Aveni, the Edinburgh-based regtech agency specialising in AI-driven threat assurance options. As a founder boasting 15 years of expertise within the funding {industry} when he based the corporate in 2018, we get his tackle his journey into the AI area, in addition to Aveni’s previous, current and future.

Joseph Twigg, CEO at AveniJoseph Twigg, CEO at Aveni
Joseph Twigg, CEO at Aveni
Inform us extra about your organization and its goal

Aveni was dropped at being by a mixture of deep monetary providers (FS) data and world-leading pure language processing (NLP) experience. We consider this mixture is exclusive within the fintech world.

Once I met Dr Lexi Birch – a professor on the College of Edinburgh and a broadly recognised skilled in multilingual NLP and ranked within the prime 100 NLP engineers globally – in 2018, we agreed to arrange Aveni and develop the AI merchandise that might make FS far more environment friendly, productive and cut back the underside line.

We’re primarily based in Edinburgh and have grown to about 35 workers – a mixture of monetary providers, wonderful engineering and gross sales and advertising and marketing expertise. Lots of our crew are younger and all are hungry to make a distinction for our purchasers as we see AI explode into the world all over the place.

What are a few of your latest achievements you’d like to focus on?

Growth and launch of our Aveni Help platform devoted to enhancing the productiveness of monetary advisers by eradicating the executive burden from compliance to gross sales and training. Duties are automated to permit advisers to concentrate on the precedence space: purchasers.

Partnership agreements with a few of the greatest names in monetary recommendation, banks & asset managers. Clients embody Cavendish On-line (a part of Lloyds Banking Group), Aviva, Schroders, 7IM and Age Partnership.

How did you get into the fintech {industry}?

I’d labored in UK monetary providers for 15 years earlier than, so I knew the market I used to be wanting to draw to this enterprise and options. It’s an {industry} well-known for its outdated processes, fixed regulatory modifications and underserved demand.

My introduction to Lexi and the following discussions that adopted was when the enterprise turned actuality. Collectively we conceived what was wanted to make a distinction for monetary providers and to carry one thing totally different to fintech.

How have your earlier roles influenced your profession?

I used to be the top of technique at a worldwide funding agency. My job was to develop enterprise internationally from inception to sale; cradle to grave. That gave me a great deal of good expertise to assist begin a enterprise.

What’s the very best mistake you’ve ever made?

Errors are an inevitable a part of any journey, particularly if you happen to’re making an attempt to do one thing new or arduous. Errors must be shortly recognised, understood and resolved. The target, after all, is to not repeat the error.

What has the long run bought in retailer on your firm?

We can be making some attention-grabbing buyer bulletins over the subsequent few months, and in addition elevating additional funding to assist develop the enterprise and additional strengthen the crew in each monetary providers and AI area experience.

From a product perspective, we’re consolidating our platform – launching some thrilling new performance which is able to additional help productiveness positive aspects.

The event of FinLLM with companions – a foundational Giant Language Mannequin (LLM) educated particularly on UK Monetary Providers knowledge, trying to remedy a few of the most urgent challenges for LLM adoption in a closely regulated setting.

What are the subsequent key speaking factors or challenges on your {industry} as a complete?

How will we make AI simpler to undertake and be extra trusted – there may be urge for food and there may be funding, nevertheless it has to face as much as regulatory challenges on this {industry}.

Actually attending to grips with growing and honing industry-specific Giant Language Fashions moderately than counting on generic fashions which current a larger threat of mistake, non-specificity, and regulatory challenges. The tempo of improvement is just not rushing up however persons are making selections primarily based on FOMO and that isn’t the appropriate course of, ever.

In that very same context, I might urge companies to look to specialists or specialists for recommendation, and never depend on non-expert consultants advising throughout a number of sectors. Now we have been very particular specializing in monetary providers so as to add a lot better worth, data and recommendation to our purchasers. That may carry higher product choices, and precise options as we actually do perceive their issues.

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