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30 Gross sales Contest Concepts to Assist Your Group Crush Quota


So, you’re main a gross sales workforce, and, these days, the vitality’s simply not there. Perhaps the numbers are down throughout the board, and everybody may use a lift.

A gross sales contest could be simply the factor to assist your folks get their groove again. A well-executed competitors can encourage your workforce, increase morale, and encourage collaboration.

Earlier than you recognize it, these numbers would possibly simply begin climbing, and your gross sales reps will probably be energized sufficient to not solely meet their objectives but additionally exceed them.

Listed here are 30 gross sales contest concepts for working and incentivizing your subsequent competitors, divided into 5 classes based mostly on their codecs and objectives.

One Metric at a Time

To run the next contests efficiently, ensure that to establish your gross sales key efficiency indicators (KPIs), regulate the metrics that matter most to your gross sales course of, and reward your high performers on the finish of every competitors cycle.

Nextiva analytics dashboardNextiva analytics dashboard

1. Most sales-qualified leads (SQLs)

Description: It’s time to get inventive with the metrics you might be competing on. Income and dials made are nice however strive working with crucial metrics corresponding to SQLs or alternatives created. This works particularly effectively in gross sales growth groups the place these metrics are as crucial as direct income technology is to conventional gross sales groups.

How this works: Select every week or month to run the competition and monitor the SQLs created by every rep throughout that point. The particular person with essentially the most SQLs generated on the finish of the timeframe wins.

What you’ll want: A sturdy CRM technique for monitoring and an in depth description of what constitutes an SQL.

Greatest for: Gross sales growth groups.

2. Upselling or cross-selling

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Description: This gross sales competitors is about getting extra from what you have already got. Encourage your workforce to take a second have a look at their present buyer checklist and see the place they will add worth.

How this works: Set a transparent timeframe for the competitors, corresponding to a month or 1 / 4. Every rep targets present shoppers, aiming to upsell higher-tier merchandise or cross-sell complementary objects. The rep with the best enhance in gross sales per buyer wins.

What you’ll want: A system to observe and measure upsells and cross-sells successfully.

Greatest for: Gross sales groups with a various product vary or providers and firms with a longtime buyer base seeking to deepen these relationships.

3. Largest deal

Description: Attempting to find an enormous deal? Going upmarket? Incentivize reps to shoot for the moon with a gross sales contest centered across the largest closed deal when it comes to income quantity.

How this works: Begin this contest initially of the month or quarter. Announce it forward of time and set an incentive that resonates along with your workforce. Use a leaderboard to trace the outcomes, provide common updates to maintain the joy excessive, and supply teaching or recommendation to help your reps.

What you’ll want: Relying on the dimensions of your workforce, a whiteboard or a CRM with stable reporting.

Greatest for: Enterprise gross sales groups.

4. Greatest shut

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Description: Who closed essentially the most spectacular deal of the 12 months? Did a rep:

Reward your greatest shut every month and talk about why it was so spectacular so different reps can take notice.

How this works: This gross sales contest is extra subjective in nature. The winner may be decided by preset components (corresponding to deal measurement), chosen by administration, or voted upon by the whole workforce. We suggest the latter as a extra distinctive, significant method that may encourage workforce members to understand one another’s strengths.

What you’ll want: A transparent set of standards for what makes a deal spectacular,for instance, deal measurement, strategic significance, the complexity of the sale, or the extent of innovation utilized in closing the deal.

Greatest for: Enterprise gross sales groups.

5. Superior metrics

Description: Monitoring superior metrics corresponding to conversion charges, calls-to-opportunities ratio, and profitable chilly name engagements encourages your workforce to sharpen their expertise and make each name depend, not simply add to the decision depend. It pushes gross sales reps to refine their method, aiming not solely to succeed in extra prospects however to take action extra successfully.

How this works: Select essentially the most crucial metric to your gross sales workforce — the quantity that wants the most important increase. Run a month-long gross sales contest round it and provide a singular incentive. You may even get your folks to vote on the prize to ensure it’s one thing that really resonates with them.

What you’ll want: A gross sales efficiency administration device to routinely monitor superior metrics.

Greatest for: Gross sales growth groups.

6. Most improved

Description: In search of a gross sales contest thought that can transfer the center tier of performers in your gross sales workforce? The “most improved” gross sales contest is tailored for this. That is your center and decrease tiers’ alternative to shine.

How this works: Select an vital gross sales metric that drives key outcomes to your workforce, corresponding to conversion charges or buyer engagement scores. Set a timeframe for the competition — for instance, one month. The rep with the best enchancment within the chosen metric wins. Supply a considerate, motivating incentive to the winner. This could possibly be an additional time without work, a voucher for a pleasant dinner, or an unique alternative, corresponding to a one-on-one teaching session with a high government.

What you’ll want: An vital gross sales KPI that you’ve rock-solid reporting on from the earlier month.

Greatest for: Giant inside gross sales groups.

7. President’s membership

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Description: The president’s membership celebrates your high gross sales performers with a well-deserved getaway. It’s a real and impactful strategy to say thanks to your standout salespeople’s arduous work and achievements.

How this works: Plan an annual president’s membership journey the place you deal with your membership winners and their plus-ones to a couple fun-filled days of luxurious and rest. Designate the highest 5–10% of reps when it comes to income as membership members and take them on a visit. This could possibly be to an unique vacation spot, a luxurious resort, or a famend metropolis with loads of points of interest.

What you’ll want: A devoted price range and meticulous planning.

Greatest for: Giant gross sales groups.

In actual life: Patientpop, a healthcare advertising and marketing and medical observe administration resolution, organized an all-expenses-paid journey to Costa Rica for its president’s membership members in 2018. The outcomes? A motivated gross sales power and raised workforce morale.

8. Quota crusher

Description: Reward the rep who finishes the month, quarter, or 12 months with the best share above quota. This opens up the competitors to your whole gross sales power and retains top-performing reps incentivized to maintain killing it after they’ve reached their objectives.

How this works: Set the metric as delta above quota (share above) when you’re working with reps who’ve various features.

What you’ll want: Clear quotas and monitoring for deltas exceeding it. Additionally, this gross sales contest deserves a significant incentive, so you should definitely give it the price range and gravitas it deserves.

Greatest for: Groups with a various vary of roles and gross sales targets.

9. Referral drive

Description: Referrals are all the time amongst your greatest gross sales alternatives. This contest helps ensure that your workforce is actively searching for out and leveraging these invaluable leads whereas constructing stronger, extra productive relationships with present shoppers.

How this works: Set a transparent purpose for the variety of high quality referrals every workforce member ought to intention for. Incentivize the workforce to succeed in out to their networks and present shoppers and monitor who brings in essentially the most profitable referral inside a sure timeframe. This could possibly be a month or 1 / 4.

What you’ll want: Sturdy referral-tracking software program to precisely monitor the place referrals are coming from and the way they’re changing.

Greatest for: Buyer success and account administration groups.

Head to Head

These face-off type competitions can actually flip up the warmth and get your workforce’s aggressive spirit firing. However ensure that to encourage collaboration the place doable and foster an surroundings the place these contests improve the workforce spirit fairly than undermining it.

10. Supervisor vs. workforce

Description: Arrange a pleasant problem the place your gross sales reps go face to face with managers in securing offers. This contest places managers of their stories’ footwear for a day, evens the taking part in subject, and provides a little bit of enjoyable to the gross sales course of.

How this works: Choose a day or afternoon when your supervisor is ready to leap into the trenches along with your reps. Select a metric (for instance, calls made or discuss time) and announce the competitors forward of time. Set the stakes — present a workforce incentive if a rep wins and a supervisor incentive if the supervisor wins.

What you’ll want: Sturdy monitoring of your competing metric.

Greatest for: Giant name facilities.

11. Group vs. workforce

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Description: Profitable is extra enjoyable whenever you do it as a workforce. This competitors helps you increase the extent of teamwork and peer-to-peer teaching in your gross sales flooring.

How this works: Set up your gross sales power into two or extra groups, setting them in opposition to one another based mostly on a particular gross sales metric. Supply a compelling incentive for the profitable group. However make it possible for the groups are evenly distributed when it comes to talent and expertise so the competitors is honest and motivating for everybody concerned.

What you’ll want: A gross sales pipeline CRM to maintain monitor of all of your offers in progress and a real-time leaderboard.

Greatest for: Gross sales groups with a mixture of gross sales veterans and newer reps.

12. Rep vs. rep

Description: Kick up the aggressive spirit by letting your reps go face to face over a key gross sales metric, corresponding to offers closed, leads generated, or profitable upselling. This can be a nice strategy to highlight completely different facets of the gross sales course of and encourage reps to sharpen their expertise in these areas.

How this works: These gross sales contests may be run advert hoc by managers or launched by reps themselves. Any timeframe, from one week to 1 month, will work.

What you’ll want: Sturdy gross sales efficiency monitoring inside your CRM.

Greatest for: Inside gross sales groups or these with a aggressive streak who would take pleasure in a direct problem.

13. Workplace vs. workplace

Description: Have a number of gross sales places of work? Excellent. It’s time to allow them to compete to see who’s the most effective at a given metric. Reward the workplace who wins with bragging rights plus a cool incentive they will all take pleasure in (corresponding to a workforce time without work).

How this works: Select a metric for gross sales groups in two places of work to compete on, ensuring that neither workforce has an unfair benefit. Set up a digital leaderboard that’s straightforward to observe because the gross sales contest progresses.

What you’ll want: A number of workplace places with gross sales groups following comparable processes and a metric with dependable monitoring in a CRM or in any other case.

Greatest for: Multilocation gross sales groups.

14. Supervisor vs. supervisor

Description: Gross sales contests aren’t only for gross sales reps. For this concept, place two managers face to face on a metric of alternative. Your workforce will adore it.

How this works: Let your managers select a metric (that’s simply trackable) and go face to face for a day. Supply a compelling disincentive to the dropping supervisor. For instance, make them put on a ridiculous-looking wig for the remainder of the week.

What you’ll want: Managers prepared and in a position to compete, metrics which are straightforward to trace, and a creatively diabolical disincentive.

Greatest for: Giant inside gross sales groups.

15. Self vs. self

Description: Let your reps compete with their very own previous efficiency for private bests. It’s a contest of self-improvement, turning the main focus inward to encourage folks to beat their earlier information.

How this works: Have the rep work with a supervisor to decide on key alternatives for enchancment, set benchmarks, and monitor their progress over prior efficiency. For incentives, take into account rewards which are scalable and sustainable, corresponding to recognition in a workforce assembly or factors in a reward system that may be amassed and exchanged for numerous prizes.

What you’ll want: An in depth monitoring system, probably built-in into your present CRM, to observe particular person progress and a framework for setting sensible but difficult private objectives and benchmarks.

Greatest for: Smaller groups or these with numerous roles, the place customized objectives are simpler than one-size-fits-all targets.

16. Fantasy football-style contest

Description: This contest turns gross sales right into a workforce sport, the place every rep’s efficiency contributes to the workforce’s success. It’s an thrilling strategy to mix work and play, maintaining morale excessive and motivating everybody to present their greatest.

How this works: To run this contest, begin by defining the way you’ll rating gross sales actions — whether or not you’ll give attention to calls made, offers closed, or leads generated. Then, create balanced groups, implement monitoring, and schedule a season the place groups compete week to week. Award the top-performing workforce every week.

What you’ll want: A mix of a CRM and gross sales gamification software program.

Greatest for: Inside gross sales groups in medium-sized to bigger firms with sufficient workforce members to create a aggressive ambiance.

In actual life: In 2014, David Schwall, CEO of Journey Applied sciences, applied this concept at Clayton Houses as Senior Director of Digital Advertising and marketing. In a single “season,” his gross sales workforce noticed an 18% spike in outbound calls, doubled the proportion of calls that resulted in appointments, and elevated the variety of transferred calls eightfold.

There’s no telling what outcomes you can obtain with extra superior CRM capabilities and enhanced gross sales gamification instruments.

17. March madness-style contest

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Description: This competitors is ideal for making a buzz on the gross sales flooring, driving efficiency by brief, intense matchups that mirror the joy of a basketball event.

How this works: First, select your metric — as an illustration, discuss time. Subsequent, manage your reps right into a bracket system; let’s say an eight-person bracket for manageability. Reps with essentially the most discuss time every hour transfer ahead within the bracket. Schedule the competition in two classes — 9 a.m. to 12 p.m., then 2 p.m. to five p.m. — to find out the day’s champion. And keep in mind, when you’re recording gross sales calls for the competition, make sure you’re compliant with call-recording legal guidelines.

What you’ll want: Clear tips and brackets, together with dependable reside metric monitoring.

Greatest for: Bigger inside gross sales groups.

At all times Be Closing

Need to encourage your folks to remain centered and work their hardest on the finish of the deal cycle? Then these contest concepts are for you.

18. Fee spike

Description: Increase your fee measurement for the day (or week) to spur closing motions from reps.

How this works: Announce a brief enhance in fee charges for a particular timeframe, corresponding to a day or every week. Be certain that to speak the beginning and finish dates clearly. Throughout this era, encourage reps to revisit pipelines, observe up on leads, and push for conclusions on pending negotiations. That is additionally a good time for fast, centered gross sales sprints the place reps can maximize their efforts for higher rewards.

What you’ll want: Stellar compensation reporting and a pipeline stuffed with leads ready to be closed.

Greatest for: Inside gross sales groups with a stable pipeline.

19. Goal accounts

Description: This contest is ideal for account-based gross sales divisions. Choose your goal logos and reward the rep who takes down essentially the most.

How this works: Who’re the main goal logos you will have in play for the month or the quarter? Record them out for every rep. Set an incentive. The one who takes down essentially the most logos on the finish of the precise timeframe wins.

What you’ll want: Goal account lists, ideally ones which are viable alternatives, and a way to trace which reps purchase which accounts and what number of they safe throughout the contest interval.

Greatest for: Account-based gross sales groups.

20. Name blitz

Description: Get away of the inbox by reaching potential clients over the cellphone. This gross sales prospecting method helps gross sales reps join personally and overcome objections that will in any other case lie dormant.

How this works: Take the stakes and phrases of your normal gross sales efficiency incentive fund (SPIF) and amp them up. For instance, go from a one-hour name blitz SPIF for $100 to a three-hour name blitz SPIF for $300.

What you’ll want: Sturdy enterprise communication channels, together with name monitoring and analytics options. (We occur to be followers of cloud communications methods.)

Greatest for: Inside gross sales groups and outbound name facilities.

Professional tip: You should utilize Nextiva’s name queues to deal with a better quantity of calls whereas nonetheless offering a greater buyer expertise. Plus, with Nextiva’s name flows, you’re within the driver’s seat. You resolve how calls transfer by your system, which suggests faster solutions to your callers and fewer trouble to your workforce.
Nextiva call queues for better customer experienceNextiva call queues for better customer experience

21. Assembly blitz

Description: That is your normal name blitz with a twist. As an alternative of specializing in the variety of calls or discuss time, have your reps give attention to securing conferences.

How this works: Put aside a particular day or week to your workforce to go all in on securing conferences. Ramp up the vitality with a compelling incentive and maintain the momentum excessive by the competition with common updates and a leaderboard to trace progress.

What you’ll want: Strong reporting on the assembly metric of your alternative.

Greatest for: Giant inside gross sales groups and name facilities.

Typically, you want everybody to pitch in and provides it their greatest to hit these large objectives. Establishing challenges that require collective effort whereas nonetheless acknowledging private contributions helps each workforce member keep engaged and motivated.

22. Full-team incentive

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Description: United, your workforce stands. Divided, they fall. This gross sales contest thought is one other nice strategy to incentivize teamwork and collaboration in your gross sales flooring.

How this works: Set a workforce purpose on a particular metric, corresponding to variety of gross sales or whole shoppers acquired. Supply a team-wide reward for hitting it, one thing that everybody can take pleasure in collectively.

What you’ll want: Dependable reporting in your workforce efficiency metric of alternative. This could possibly be a characteristic in your CRM or a separate monitoring device. Simply ensure that it’s clear and accessible to the entire workforce to allow them to see their progress.

Greatest for: Inside gross sales groups, particularly those who would possibly sometimes function in silos.

Video games and Awards

Want some out-of-the-box concepts for video games and incentives that encourage your workforce? Listed here are some inventive options to contemplate.

23. Early weekend

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Description: Who doesn’t love the concept of beginning their weekend a bit early? This incentive is an easy but efficient strategy to increase productiveness and morale, particularly towards the tip of the week when vitality ranges would possibly begin to wane. By providing the possibility to complete work at lunchtime on Friday, you give your reps a tangible, extremely fascinating purpose to work towards.

How this works: Launch a Friday morning SPIF with the early weekend incentive because the reward. Set clear, tangible targets for the morning. The primary reps who hit these objectives get the remainder of the time without work.

What you’ll want: A transparent understanding of your Friday gross sales targets and a system to shortly and precisely monitor progress.

Greatest for: Inside gross sales groups the place fast, measurable outcomes are doable.

24. Experiential incentive

Description: To your subsequent gross sales sport or contest, take into account rewarding your winners with an expertise as a substitute of a present card or money bonus. This could possibly be a live performance ticket, journey journey, positive eating expertise, or one thing they’ve all the time needed to do however would by no means do on their very own.

How this works: Introduce an experiential gross sales incentive instead of the same old financial incentive at your subsequent SPIF. Tailor these experiences to your workforce’s pursuits to make them value profitable.

What you’ll want: A transparent understanding of your folks’s preferences and pursuits that can assist you choose the fitting expertise choices. You’ll additionally must price range accordingly.

Greatest for: Groups which were constantly hitting their targets and could be much less motivated by money incentives or organizations seeking to foster a extra participating office tradition.

25. Select your individual journey

Description: Why not let your reps resolve what motivates them essentially the most? With this contest, the winner will get to decide on their very own reward inside a set price range. It could possibly be a visit, a particular gadget, a singular expertise, or one thing fully out of the peculiar. The purpose is that it will likely be the rep’s thought — making it that rather more significant and motivating for them.

How this works: You set a greenback quantity restrict for the motivation, corresponding to $500, then let the rep provide you with their most inventive incentive. They get to dream large throughout the price range, making a purpose that’s uniquely interesting to them.

What you’ll want: A price range and somebody to handle the execution of the particular incentive.

Greatest for: Smaller groups the place particular person efficiency has a big influence and groups that worth individuality and creativity.

26. Cash chamber

Description: Keep in mind the previous sport exhibits the place folks may stand in a cash chamber and catch as a lot money as they may in a brief period of time?

How this works: Run a gross sales contest and let your profitable rep stand within the cash chamber and seize as a lot cash as they will. You’ll create a compelling public spectacle your workforce will love to observe and participate in.

What you’ll want: An precise cash chamber. Consider it or not, they’re obtainable for buy. We maintain our cash chamber on the Nextiva gross sales flooring.

Greatest for: Inside gross sales groups.

27. Raffle

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Description: If you happen to’ve run one too many gross sales contests leading to boring blowouts or repeat winners, then it could be time to contemplate a raffle gross sales contest.

How this works: Select a habits you wish to incentivize (corresponding to calls accomplished), set a purpose for reps (corresponding to 50 calls accomplished per day), and hand out raffle tickets every time a rep hits the purpose. The extra raffle tickets a rep has, the upper the possibilities that they win the raffle.

What you’ll want: A lot of raffle tickets, a trackable metric, and, ideally, reside notifications at any time when a rep hits the quantity that earns them a raffle ticket.

Greatest for: Giant inside gross sales groups.

28. Poker

Description:Add a little bit of strategic enjoyable to your gross sales targets with a poker-themed contest.

How this works: Each time a gross sales rep hits a sure purpose, for instance, making 20 outbound dials, give that rep a card. Maintain distributing playing cards till reps have sufficient to kind a hand. The rep who could make the most effective five-card hand from the playing cards they’ve earned wins.

What you’ll want: A deck of taking part in playing cards and a transparent, clear system to trace everybody’s progress.

Greatest for:Inside gross sales groups, particularly those who thrive on a little bit of competitors and luxuriate in gamified incentives.

29. Inexperienced jacket

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Description: Impressed by the distinguished custom of the Masters Golf Event, a inexperienced jacket in gross sales is an emblem of top-notch achievement. Stage up the aggressive spirit in your gross sales flooring with a two-day contest the place the highest performer earns this coveted jacket.

How this works: Announce this golf-themed gross sales contest to your reps, set clear gross sales targets, and convey out the inexperienced jacket. If doable, embroider it with the title “Champion,” the 12 months, and the winner’s identify.

What you’ll want: A inexperienced jacket and a strategy to monitor and show gross sales achievements throughout the contest.

Greatest for: Inside gross sales groups.

30. Championship belt

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Description: Do you know you should buy a boxing or pro-wrestling- type championship belt and tailor it to your liking? This concept takes the idea of being high of the gross sales leaderboard to an entire new degree. It’s a tangible, enjoyable, and extremely seen image of success that may function a robust motivator to your gross sales workforce.

How this works: Outline the way you’ll rating gross sales actions and use your CRM to trace every rep’s efficiency in actual time. Plan a set interval and purchase a custom-made championship belt. Let the winner maintain it till the subsequent gross sales competitors.

What you’ll want: A custom-made championship belt and a scoreboard or CRM to trace and visualize efficiency.

Greatest for: Inside gross sales groups.

Why Ought to Managers Maintain Gross sales Contests?

Gross sales contests are an effective way to spice up morale, enhance efficiency, and foster workforce constructing.

At their core, they will deliver a way of pleasure and new vitality to the office.

Pleasant competitions and video games generally is a welcome break from the day-to-day grind as a result of they take your folks’s minds off the same old pressures and routines. So, after they return to their ordinary duties, they really feel extra refreshed and motivated to deal with them.

Contests that contain working collectively additionally assist construct a stronger workforce tradition. They encourage workforce members to get to know one another higher, share methods, and help one another’s efforts.

These shared experiences can enhance the workforce’s general efficiency and reinforce a way of belonging and collective achievement.

What To Know Earlier than Organizing Gross sales Contests

Earlier than organizing a contest, do not forget that not each workforce member will probably be motivated by the identical incentives.

For instance, your excessive performers would possibly thrive on difficult targets. However your low- to mid-tier performers would possibly, as a substitute, be extra inspired by recognition or smaller, extra attainable objectives.

A one-size-fits-all method can, inadvertently, foster a very aggressive surroundings the place gross sales reps really feel they should compete internally in addition to externally with market opponents. This would possibly result in unhealthy workforce dynamics and potential burnout.

So, ensure that to steadiness the aggressive side with supportive parts that degree the taking part in subject and acknowledge numerous achievements and efforts.

For example, whereas celebrating high sellers, additionally acknowledge those that’ve proven essentially the most enchancment or have excelled in particular facets corresponding to buyer communications or workforce collaboration. This helps be certain that each workforce member feels valued and seen, not simply the highest performers.

Lastly, take into account maintaining the rewards easy and playful, corresponding to present playing cards or a workforce lunch, to emphasise enjoyable and camaraderie over high-stakes competitors. Finally, the purpose is to encourage and encourage, to not add stress or create divisions throughout the workforce.

Equip Your Gross sales Group With the Greatest Instruments

Conserving your gross sales workforce motivated by the ups and downs of a gross sales cycle isn’t all the time straightforward. It may be an actual problem to maintain everybody on monitor, particularly when targets appear to be distant hills to climb.

However a well-thought-out gross sales contest can actually flip the tide. It injects a way of urgency and pleasure into your folks’s days. Whether or not they give attention to particular person glory or a workforce win, these contests can gentle a hearth beneath each member of your workforce.

To try this, you’ll want the fitting instruments. Nextiva’s contact middle options may help you improve workforce and prospect communications, enhance accountability, and simplify reporting duties.

For instance:

The decision middle resolution groups love.

Gross sales and help groups use Nextiva to ship a greater buyer expertise.

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