You already know buyer engagement is greater than a buzzword. It’s the distinction between one-time customers and long-term advocates. However principle solely will get you to this point.The actual problem? Determining which ways truly work, and the way high manufacturers hold clients coming again throughout channels and touchpoints.
That’s why we’ve curated 7 standout buyer engagement examples throughout SaaS, e-commerce, and digital merchandise to point out you precisely how high-performing manufacturers flip informal customers into loyal champions.
From welcome emails to gamified product experiences, these methods are sometimes supported by buyer expertise instruments that assist groups observe satisfaction, optimize journeys, and personalize each interplay at scale.
What are examples of buyer engagement?
- Welcome emails – Set expectations and drive first actions
- Push & in-app notifications – Re-engage customers with well timed nudges
- Gamification parts – Encourage actions with rewards and streaks
- Interactive quizzes – Personalize experiences and seize intent
- Personalised onboarding – Information customers with role-based flows
- Social media engagement – Flip suggestions into options
- Loyalty packages & communities – Reward engagement and construct connection
From sensible onboarding circulates to gamified experiences and customized content material, every instance breaks down what’s working, why it issues, and how one can apply it to your individual engagement technique.
Word: Buyer expertise, buyer satisfaction, and buyer engagement are interconnected but distinct ideas.
Whether or not you are fine-tuning your post-signup flows, constructing a loyalty loop, or experimenting with push notifications, these examples will aid you stage up from primary engagement to sustainable, scalable interplay.
TL;DR: All the pieces you should learn about buyer engagement
- What’s buyer engagement actually about? Ongoing interplay that builds loyalty, will increase utilization, and drives buyer lifetime worth.
- Why do examples matter? As a result of real-world ways from main manufacturers present what truly works.
- Which methods stand out? Welcome flows, gamification, push notifications, customized onboarding, loyalty packages, and interactive quizzes.
- What manufacturers are doing it nicely? Grammarly, ClickUp, Zapier, Canva, Apple, and Frase all have measurable, customer-first engagement performs.
- How can I apply these ways? Map them to your buyer journey phases (onboarding, retention, advocacy) and take a look at what works greatest on your viewers.
- What’s the bottom-line influence? Increased retention, stronger advocacy, decrease churn, and a buyer base that retains coming again.
7 greatest buyer engagement examples
Let’s look into seven examples of buyer engagement and the highest ways firms use to maintain their clients’ consideration.
1. Welcoming clients through e-mail
A welcome e-mail is the primary e-mail you ship to potential or present clients. It units expectations for them — what worth they’ll get out of your model.
Welcome emails additionally create a chance to introduce clients to your instrument, present them methods to use it, information them to your most essential assets, or present unique reductions.
When a buyer first indicators up on your instrument or subscribes to your publication, your model remains to be contemporary of their thoughts, they usually’re desirous to be taught extra. It’s no shock that welcome emails have the very best open charges at 64%, which is thrice extra fashionable than different emails.
The purpose of a welcome e-mail is to information clients to the subsequent interplay, reminiscent of making an attempt out your instrument, signing up for a webinar, or studying a weblog article.
Buyer engagement instance from GetResponse
Here is a terrific instance of a welcome e-mail from the e-mail advertising and marketing platform GetResponse.
Supply: GetResponse
It begins by highlighting the instrument’s key advantages.
Then, it encourages software program adoption (making customers snug with new software program) by guiding customers to create their first e-mail. It additionally highlights the instrument’s AI characteristic, which streamlines the method and makes it fast and easy.
The e-mail additionally does a terrific job of making a way of urgency.
2. Sending notifications
There are two varieties of notifications, in-app and push notifications. Each assist interact clients and forestall them from churning (when a SaaS buyer cancels their subscription).
Notifications can even encourage conversions.
In-app notifications
In-app notifications seem whereas customers are in an app to tell and interact them for an extended interval. These notifications can come within the type of small pop-ups or full-screen messages.
Supply: Etsy
Well-liked use circumstances for in-app notifications embrace:
- Guiding customers by your instrument’s interface and key options
- Prompting customers to allow push notifications
- Informing customers about essential modifications, perks, and promotions
- Encouraging customers to price the app and go away a assessment
Push notifications
Push notifications seem when an app is closed and assist convey customers again to it. Push notifications can come from an app or an online browser.
Supply: Apple assist
You possibly can A/B take a look at push notifications to see what drives greater engagement. Does a particular time of the day work higher? Or does one name to motion interact customers greater than one other?
Listed below are some frequent makes use of of push notifications:
- Offering customers with important updates, together with two-step authentication, password reset, and many others.
- Partaking e-commerce customers with supply updates, deserted cart reminders, and many others.
- Reminding customers in regards to the last days of their free trial, every day targets, an internet occasion, and many others.
- Updating customers about particular presents and promotions
Curiously, driving buyer engagement with push notifications is just not restricted to digital experiences. The MQTT protocol, utilized in many Web of Issues (IoT) purposes, permits notifications to attach our digital and bodily lives.
One can find these notifications in sensible devices for dwelling safety, energy-efficient heating, and well being monitoring, amongst different purposes. They’ll set off actions reminiscent of adjusting the thermostat or monitoring glucose ranges.
Buyer engagement instance from Apple Watch
Apple Watch is a smartwatch with various capabilities, together with well being monitoring. It will probably monitor metrics associated to your bodily exercise, sleep, coronary heart price, drugs, moods, and menstrual cycles.
The watch makes use of various kinds of notifications to maintain customers engaged.
Supply: Apple assist
As an illustration, the Well being app alerts you in case your coronary heart price is above or beneath a sure threshold or if you happen to’ve skilled an irregular heartbeat.
Equally, the Health app sends notifications concerning your bodily exercise. It additionally makes use of constructive reinforcement to stimulate customers. You’ve hit a every day health purpose; you get a notification to congratulate you in your efforts. You’ve missed a purpose; a notification encourages you to attempt tougher subsequent time.
3. Utilizing gamification
Gamification in SaaS entails incorporating sport parts to interact customers and preserve their motivation. Such parts could possibly be badges, progress bars, pop-up messages, automated checklists, and streaks, amongst others.
In sport design, one approach to make a sport extra participating is to incorporate constructive rewards.
For instance, the racing simulator Gran Turismo encourages customers to finish every day exercises by providing roulette tickets for unique automotive components. The distinctive reward retains gamers motivated to drive every single day.
Supply: Gran Turismo guide
SaaS firms can create related experiences to maintain customers engaged and enthusiastic about their instruments.
Buyer engagement instance from Grammarly
Typing assistant Grammarly makes use of completely different gamification parts to interact customers.
They get modifying solutions when modifying a textual content utilizing the Grammarly app or plugin. As soon as they’ve reviewed all of the edits, Grammarly reveals encouraging messages reminiscent of “Good job! You made that look straightforward.”
Furthermore, Grammarly sends weekly emails to have fun customers’ writing streaks. These emails additionally embrace charts and percentages evaluating customers’ productiveness, accuracy, and vocabulary to different customers.
Such emails may be a superb incentive for aggressive customers.
Supply: Grammarly
4. Sharing interactive quizzes
Quizzes are a type of interactive content material with parts of personalization and gamification.
There are completely different varieties of quizzes, together with trivia, persona, and product advice quizzes. Every kind offers you a special alternative to attach along with your audience and seize their consideration.
Listed below are a number of concepts.
Product advice quizzes ask customers a number of questions to find out one of the best product for his or her wants. These quizzes are hottest in e-commerce, however may also be simply utilized to SaaS.
Analysis quizzes gather consumer info and are a enjoyable different to conventional suggestions surveys. Relying on customers ‘ replies, you possibly can personalize the expertise by creating completely different query paths.
Evaluation quizzes take a look at a consumer’s information of a subject. You possibly can combine them into your onboarding course of to boost the expertise with gamification. Or, you can also make them a part of a contest and incentivize consumer participation with rewards.
All varieties of quizzes are glorious for knowledge assortment, so you may as well use them to section your viewers extra exactly for different advertising and marketing actions.
Buyer engagement instance from Zapier
Zapier helps companies automate workflows by integrating completely different apps with out coding. One among its largest benefits is that it may well connect with nearly 7,000 instruments. The draw back is that deciding what to automate may be overwhelming.
Zapier has solved this problem by making a quiz to grasp customers’ ache factors.
Supply: Zapier
They ask:
- In case you might delegate one kind of job to your laptop, which might you select?
- What sort of job creation are you spending essentially the most time on?
- What apps suck up essentially the most time in your day?
Based mostly on this info, Zapier recommends related integrations. That helps new customers rapidly arrange automated workflows.
5. Utilizing customized content material
Personalizing content material entails gathering consumer knowledge and utilizing it to create tailored experiences for each consumer. It makes customers really feel valued and encourages steady engagement.
YouTube, Spotify, and Netflix are among the many leaders in content material personalization. The extra content material you devour, the higher the algorithm serves your pursuits. Thus, the in-app expertise you obtain is exclusive and engulfing.
To begin with personalization, you should section your customers. Use shopper knowledge to place customers into completely different classes relying on their app utilization or stage within the buyer journey. Alternatively, you possibly can section customers by age, gender, location, occupation, and different components.
Buyer engagement instance from ClickUp
Venture administration instrument ClickUp begins segmenting customers through the signup course of. Earlier than onboarding, they undergo a fast set of questions that assist personalize their expertise.
ClickUp asks customers how they may use the software program, whether or not in a staff setting or individually, and what division they work in. Based mostly on their replies, customers get a curated number of templates for his or her tasks.
Supply: ClickUp
In the event that they’ve been utilizing a special undertaking administration software program, they’re guided by a seamless course of to import their duties.
Questions like these assist ClickUp section clients whereas simplifying onboarding and making a extra participating, personalized expertise.
6. Utilizing social media
Social media enables you to join immediately with customers and construct a neighborhood round your model and values.
You possibly can interact your social media viewers in varied methods.
Probably the most easy method is to publish content material that resonates along with your followers. Likes, feedback, shares, views, clicks, saves, and different interactions are methods customers can interact along with your model.
You too can use social media to gather buyer suggestions and supply customer support. It requires responding to feedback and DMs. You may additionally want a social listening instrument to trace model mentions throughout all channels.
Buyer engagement instance from Canva
Canva, a well-liked on-line graphic design instrument, actively makes use of social media to interact with present and potential clients.
Right here’s an instance of the way it used buyer suggestions:
Within the Instagram feedback, a number of customers requested a particular template. Canva listened to them and added the template to its library. Subsequent, the model created a publish round that, which despatched an essential message: “We worth buyer suggestions, and we take it to coronary heart.”
Supply: Canva on Instagram
Canva additionally excels at ut ilizing user-generated content material (UGC).
UGC permits the model to showcase distinctive use circumstances for its instrument whereas demonstrating social proof. The instance beneath demonstrates methods to combine Canva with one other instrument to create visually interesting charts and successfully visualize knowledge.
Supply: Canva on Instagram
7. Launching a buyer loyalty program
Loyalty packages present incentives for companies’ greatest clients to maintain them engaged and construct loyalty. Incentives may be vouchers, reductions, and free perks, amongst others.
There are alternative ways to arrange a loyalty program. One method is to reward customers every time they introduce you to new clients. Alternatively, to stimulate spending, you can provide factors at each buy and permit customers to redeem their factors for engaging rewards.
What makes an efficient loyalty program?
Significant and fascinating rewards. To maintain your clients engaged, they should acknowledge the worth of taking part in your choices.
Buyer engagement instance from Frase
The AI copywriting instrument Frase supplies a terrific instance of how an organization can foster loyalty past financial rewards. They launched a Fb group to facilitate direct interplay with clients and allow them to speak with each other.
To maintain group members engaged, Frase offers them perception into upcoming options and entails them within the early phases of latest releases.
Supply: Frase Insider
The staff at Frase proactively seeks buyer suggestions and maintains an ongoing dialogue, exhibiting customers that their wants and opinions matter.
Frase has additionally efficiently constructed a neighborhood round their product. Anybody can publish questions and obtain replies from fellow customers.
Find out how to measure buyer engagement
Measuring buyer engagement reveals you the way concerned clients are along with your model. This helps you take a look at completely different ways, perceive that are handiest, and make investments assets extra successfully.
In actual fact, based on G2 Knowledge, aggressive adopters of AI-powered automation are anticipated to scale back advertising and marketing operational prices by 30%. That is a reminder that monitoring and automating engagement isn’t nearly insights, it’s about influence.
Right here’s how one can quantify buyer engagement.
You need to use completely different metrics to measure buyer engagement relying in your buyer engagement technique.
Prime 5 buyer engagement metrics
- The conversion price measures the proportion of people that full a desired motion, reminiscent of registering for a instrument, signing up for a publication, or reserving a demo.
- The typical session time is the period of time a consumer spends on a web page throughout a single go to—usually, longer session occasions point out greater consumer engagement.
- Buyer lifetime worth estimates the typical complete revenue a enterprise can anticipate from a single buyer over the course of their relationship with the corporate.
- Churn price is the proportion of consumers who finish their relationship with an organization. This metric can assist establish why clients are leaving and discover methods to enhance buyer retention.
- Web promoter rating (NPS) calculates how probably a buyer is to suggest what you are promoting on a scale from 1 (extraordinarily unlikely) to 10 (extraordinarily probably). Those that reply 9 and 10 are your “promoters.”
Transactional NPS is measured in buyer interactions reminiscent of gross sales conferences or software program implementation workshops. It helps us establish areas for enchancment and develop our service and processes to raised meet buyer wants.
We consider every touchpoint to Resolve the way it works and make changes to boost the general buyer expertise.
“At Trustmary, we measure each transactional and relationship NPS. When measuring NPS, we additionally ask for suggestions and critiques. Relationship NPS permits us to measure buyer satisfaction throughout our total buyer base as soon as 1 / 4. We measure it each quarter to get a transparent image of how happy our clients are. So, we will rapidly react to any potential bottlenecks.”
– Petteri Puumala, Buyer Success Supervisor, Trustmary
In case you’re utilizing social media to interact with clients, you possibly can observe what number of customers shared and saved your content material. For e-mail advertising and marketing, a related metric may be open charges.
Tip: An excellent engagement rating will look completely different relying on the metrics you utilize to measure buyer engagement. As an illustration, if you happen to observe conversion charges, you need them to be over the trade common. In case you measure the NPS, a rating above 50 is taken into account glorious, and over 80 is taken into account excellent.
The identical applies to completely different groups inside your organization. Some buyer engagement metrics will probably be extra related to your advertising and marketing specialists, whereas others will probably be extra related to your product builders.
Find out how to map engagement ways to buyer journey phases
Buyer engagement isn’t one-size-fits-all. The simplest manufacturers don’t simply apply ways randomly. they match them to particular buyer journey phases to information customers from consciousness to advocacy.
This strategic alignment ensures that each interplay. Whether or not it’s a welcome e-mail or a loyalty reward, it occurs on the proper second, for the proper motive.
Right here’s methods to join engagement ways to the three core phases of the user lifecycle:
| Journey stage | Instance ways | Instruments that assist | Metrics to tracxk |
| Onboarding | Welcome emails, interactive product excursions, quizzes, and guided setup flows | Onboarding software program, buyer expertise (CX) instruments | Activation price, time to worth, product adoption, time to first motion |
| Retention | Push notifications, gamification parts (streaks, badges), customized content material, utilization nudges | Push notification software program, behavioral analytics instruments | Session frequency, engagement depth, churn price, characteristic adoption |
| Advocacy | Loyalty packages, user-generated content material (UGC), neighborhood participation, referral incentives | Loyalty software program, neighborhood platforms, and suggestions instruments | Web Promoter Rating (NPS), referral price, repeat purchases, critiques/scores |
Buyer engagement: Incessantly requested questions
Q. What’s the handiest buyer engagement tactic?
There’s no one-size-fits-all reply. It is dependent upon your viewers and product. Nonetheless, customized onboarding and behavior-based push notifications constantly drive excessive engagement throughout SaaS and digital merchandise as a result of they meet customers on the proper second.
Q. How do I do know if my buyer engagement technique is working?
Observe metrics aligned to your targets, for instance:
- Activation price throughout onboarding
- Session frequency and have utilization for retention
- NPS and referral charges for advocacy
You too can run A/B assessments to optimize ways over time.
Q. How typically ought to I interact with clients?
It is dependent upon the channel and context. Over-engagement can result in fatigue or unsubscribes, whereas under-engagement results in churn. Make the most of buyer expertise instruments to trace sentiment and regulate frequency based on conduct and preferences.
Q. Can I automate buyer engagement with out dropping the human contact?
Sure. Automation instruments can set off related messages on the proper time, however personalization and considerate content material hold it human. The hot button is utilizing buyer knowledge intelligently to create experiences that really feel tailor-made, not templated.
Q. What’s the distinction between buyer engagement and buyer satisfaction?
Buyer satisfaction measures how happy somebody is after a particular interplay. Buyer engagement is about ongoing, proactive interplay throughout the lifecycle, earlier than, throughout, and after the sale.
Buyer engagement automation is the way in which ahead
Good buyer engagement means clients actively interact along with your model at completely different touchpoints, they open your emails, take part in your loyalty program, like your social media posts, or contribute to your on-line neighborhood.
With all of the touchpoints and ways vital to interact clients, managing and monitoring every thing can change into a problem. However with a guide method, you danger losing time and assets, which may result in inaccuracies. In accordance with G2 Knowledge, aggressive adopters of AI-powered automation are anticipated to scale back advertising and marketing operational prices by 30%.
Your greatest guess is utilizing advertising and marketing automation software program to create, handle, and optimize omnichannel buyer interactions. It collects all buyer knowledge in a single place, making it simpler for manufacturers to personalize messages and make holistic enterprise selections.
Choose your advertising and marketing automation platform and uncover the total vary of advantages for buyer engagement.
Discover our full information to selecting the best push notification software program on your buyer engagement technique.
Edited by Jigmee Bhutia
This text was initially printed in 2024. It has been up to date with new info.
