TikTok has seen skyrocketing progress within the US, with many influencers coming to the fore. TikTok is understood for its extensive number of content material, together with humorous movies, lip sync movies, cooking movies, dancing movies, prank movies, and way more. TikTok influencers have constructed profitable social media careers utilizing the platform and have boosted their presence by partnering with manufacturers.

31 High TikTok Influencers

We’ll take a look at the most effective TikTok customers to comply with and accomplice with, together with high TikTok influencers with a big social media presence media and a substantial following.

1. Charlie D’Amelio, @charlidamelio – 149m followers

Charlie D’Amelio is likely one of the greatest stars on TikTok for her attention-grabbing video content material, dance movies, and different content material. Charlie began posting her first dance movies in 2019 and shortly started posting extra as she gained recognition on the TikTok platform. She is at the moment one of the crucial adopted TikTok influencers with over 100 million followers and has additionally gained fame exterior of the social media platform.

2. Jason Derulo, @jasonderulo – 57m

Jason Derulo is a singing sensation that shortly gained over 1,000,000 followers and extra over on TikTok because of his singing and dance content material. Jason Derulo additionally has a big media presence on different social media apps as properly.

3. Michael Le @justicecmaiko – 252.9k

Michael Le is a dancer and choreographer, and a few of his dance movies generate hundreds of thousands of views on his TikTok account.

4. Josh Richards, @joshrichards – 26m followers

Josh Richards is a social media star that posts all types of content material as a TikTok influencer. He has over 1,000,000 followers and likewise has a podcast, merch, and different social media as properly. Josh Richards is a part of the collaborative social group Sway Home and posts movies of himself dancing and lip-syncing to fashionable songs

5. Avani Gregg, @avani – 42.9m

You may acknowledge Avani Gregg for her viral TikTok video the place she reworked herself into Harley Quinn. Avani Gregg is a TikTok person whose content material is all about posting movies associated to magnificence and make-up, and she or he has amassed a big following because of this.

6. Dominik Lipa, @domelipa – 63.2m

Dominik Lipa is likely one of the high TikTok influencers and started recurrently posting movies on TikTok beginning in 2018. Like different tikTok influencers, she posts choreographed dances, challenges, and lip-syncing movies on her social media accounts.

7. The Hype Home, @thehypehouse, 21.3m

The Hype Houe is barely totally different from the opposite accounts featured right here as it’s extra of a collaborative effort between a number of TikTok influencers. They’ve a considerable following and create content material and partnerships with manufacturers and amongst themselves. Their Youtube channel has additionally gained recognition, displaying behind-the-scenes footage and extra.

8. Kristina Kika Kim, @kikakiim – 34.1m

Kristina Kika Kim is a social media influencer who posts humorous clips, lip sync movies, and different content material just like fellow TikTok stars. She additionally has a Youtube channel and has over 1,000,000 followers throughout the platforms.

9. Noah Beck, @noahbeck – 34.1m

Noah Beck gained fame throughout the pandemic by posting dance movies on TikTok. He’s one other TikTok influencer that has seen regular progress on the social media app and has over 1,000,000 followers.

10. Kyle Thomas, @kylethomas – 35.2m

Kyle Thomas is a British TikTok creator who posts primarily lip-sync movies. Kyle Thomas is likely one of the extra well-known British TikTok influencers who has constructed his model by sharing informative movies and information about rescue animals and his efforts. Kyle Thomas has change into one of many high TikTok influencers for his distinctive and informational movies.

11. Topper Guild, @topperguild – 31.2m

Topper Guild is an American social media character and TikTok influencer. He posts problem movies, pranks, meals, and different forms of informational movies on social media platforms reminiscent of TikTok.

12. Demi Bagby, @demibagby – 14.3m

Demi Bagby shares health and bodybuilding content material as a TikTok influencer. Her inspiration account has steadily gained over 1,000,000 followers, and she or he makes use of her social media channels to share optimistic facets of her journey following an accident she sustained on the age of 14.

13. Jason Espresso, @jasoncoffee – 21.6m

Jason Espresso is likely one of the fashionable TikTokers for content material round household life. He has gained fame for creating bodily comedy skits along with his household and showcasing what household life is all about.

14. Khaby Lame, @khaby.lame – 154.4m

Khaby Lame is a TikTok content material creator that has gained a big following for his content material. He has been known as a TikTok king Khabane Lame for his huge following and creates humorous content material for TikTok.

15. Holly Hubert, @hollyh – 15.8m

Holly has been named the most important TikTok star in Britain. She posts all types of content material on her TikTok web page, reminiscent of magnificence, life-style, and vogue, for her followers.

16. Rodrigo Contreras, @elrodcontreras – 42.2m

Rodrigo Contreras Is a Mexican TikTok star. He primarily posts dance and lip-sync movies on his web page and has his personal Youtube channel.

17. Nisha Guragain, @nishaguragain – 28.2m

Nisha is an Indian social media character identified for her vogue movies, lip-syncing content material, and different enjoyable life-style content material on TikTok.

18. Jayden Bartels, @jaydenbartels – 8.8m

Jayden Bartels began posting movies when TikTok was often known as Musical.ly, and she or he is understood for her superb dance movies, lip-syncing music movies and content material along with her associates on TikTok.

19. Tevin Musara, @superherointraining – 9.8m

Tevin Musara is a major a part of the TikTok neighborhood and primarily uploads comedic and response movies. His movies characteristic viral moments on the Web and his responses to them.

20. Lauren Godwin, @laurengodwin – 22.5m

Lauren Godwin is a comedic TikTok influencer who posts brief comedic movies on her web page alongside magnificence and household content material for her followers.

21. Jojo Siwa, @itsjojosiwa – 45.5m

Jojo Siwa grew to become well-known for showing on Dance Mothers and ultimately joined social media platforms reminiscent of TikTok to put up movies about her life. Jojo Siwa has since grown her social media presence on platforms reminiscent of TikTok and Instagram.

22. Gilmer Croes, @gilmhercroes – 35.4m

Gilmer Croes has cultivated a TikTok channel that’s all about making folks giggle and bringing pleasure. His movies characteristic comedic skits, humorous dances, and different entertaining content material for his followers and followers.

23. Savannah LaBrant, @savv.labrant – 29.6m

Savannah LaBrant is likely one of the high TikTok influencers for vogue, life-style, and pictures. Her movies normally characteristic lipsync and dance content material along with her daughter, and she or he additionally shares about her household on her TikTok web page.

24. Sarah Cooper, @whatchugotforme – 634.1k

Sarah Cooper is a comedy TikTok influencer identified for her humorous lipsync content material, skits, and different comedy movies.

25. Child Ariel, @babyariel – 36.1 m

Child Ariel is a TikTok influencer identified for her singing and performing skills. She has used her TikTok web page to create consciousness and launch initiatives reminiscent of an anti-bullying marketing campaign and has additionally acted in characteristic movies.

26. Christian Collins, @weeklychris – 4.9m

Christian Collins is a Canadian TikTok star that has gained fame on Youtube. His TikTok web page options movies of him singing, life-style content material along with his accomplice, and journey movies and options.

27. Zach King, @zachking – 72.8m

Zach King is a magician identified for his TikTok movies. His movies characteristic illusions and different magic content material, making him a well-liked account on the platform. As well as, he has partnered with many main manufacturers because of his distinctive and modern content material on TikTok.

28. Burak Özdemir, @cznburak – 68.9m

Burak Özdemir is a TikTok star from Turkey and is a chef. He posts cooking movies, food-related content material on Tiktok, and common content material about his life and household.

29. Alex Kawaguchi, @alexkay – 2.4m

Alex Kawaguchi is a rising star on TikTok because of his humorous movies and brilliant character. Alex Kawaguchi’s movies characteristic authentic skits and comedic content material impressed by motion pictures and different popular culture. Alex Kawaguchi has additionally partnered with main manufacturers for partnerships based mostly on his following and content material.

30. Connor Wooden, @fibulaa – 744.5k

Connor Wooden is one other area of interest TikTok star within the comedy space and has seen regular progress on the subject of followers on TikTok. His movies characteristic family and friends and witty observations and skits.

31. Jordi Koalitic, @jordi.koalitic – 19.6m

Jordi Koalitic is a Barcelona-based photographer and TikToker. Followers love his artistic model of pictures and distinctive eye for visuals, and he has since gained an extremely massive following on the platform. His Tiktok options pictures concepts, results, and suggestions and tips for aspiring photographers and creatives. He additionally shares behind-the-scenes pictures and photographs to point out followers how the pictures course of works.

Choosing the Finest TikTok Influencers for Your Model: Our Key Standards

TikTok’s distinctive platform gives numerous alternatives for model collaborations. When selecting TikTok influencers, it’s vital to evaluate them based mostly on particular standards. Every issue is rated on a scale of 1 to five, the place 1 is much less vital and 5 is most important. Listed here are the elements we thought-about when compiling this put up.

• Content material Creativity and Originality: TikTok values authentic and inventive content material. Consider the distinctiveness and creativity of the influencer’s content material.
• Viewers Dimension and Demographics: Contemplate the influencer’s follower rely and if their viewers demographics align together with your goal market.
• Engagement Charge: Excessive engagement charges point out a powerful, energetic reference to the viewers, which is essential on a platform like TikTok.
• Model Compatibility: The influencer’s model and content material ought to align together with your model’s picture and values for a cohesive partnership.
• Trendsetting Capacity: Influencers who’re trendsetters or adept at leveraging TikTok traits can considerably improve marketing campaign attain and influence.
• Authenticity and Credibility: Genuine influencers who genuinely interact with their viewers can drive simpler promotions.
• Professionalism and Reliability: Assess their professionalism and monitor report in managing collaborations and assembly commitments.
• Authorized and Moral Compliance: Guarantee adherence to promoting requirements and moral practices in content material creation and promotions.
• Affect Past TikTok: Contemplate the influencer’s attain and influence on different social media platforms for a multi-channel advertising and marketing strategy.
• ROI and Efficiency Metrics: Consider the potential return on funding and measurable outcomes from the influencer’s earlier collaborations.

Why ought to manufacturers accomplice with social media personalities?

For manufacturers trying to construct their presence on social media, partnering with high TikTok influencers generally is a severe increase. Listed here are a number of the explanation why it’s best to think about partnering with social media influencers

• Improve model consciousness: One of many major motive manufacturers accomplice with social media personalities is to spice up consciousness about their model. TikTok influencer advertising and marketing may be instrumental in introducing your model to new audiences.
• Social media advertising and marketing: A strong social media technique for manufacturers ought to embody partnering with TikTok customers to extend engagement with the model itself.
• Discover area of interest audiences: Social media platforms generally is a priceless instrument to seek out area of interest audiences to develop your model. For instance, working along with a TikTok influencer may be immensely useful to your model because it introduces your model to a complete new viewers that you just won’t have reached in any other case.
• Be present with the traits: TikTok is a number one social media platform with a singular and huge viewers. Being on TikTok is essential for manufacturers that need to domesticate a presence on trending platforms and achieve a bigger viewers for his or her model. Get extra TikTok traits predictions right here.

How will you promote your small enterprise on TikTok?

You may promote your small enterprise on TikTok in numerous methods and construct a profitable social media presence. In the event you’re questioning the way to get followers on TikTok and develop your model, listed below are some suggestions:

• Partnering with a TikTok influencer: Partnering with the suitable TikTok influencers that match together with your model worth may be useful in getting a wider attain and extra engagement round your model on the platform.
• Put up common content material: Social media is all about consistency, and you may efficiently promote your enterprise on platforms like TikTok in the event you recurrently put up new content material. Many firms publish at the very least as soon as weekly to make sure they continue to be in person feeds.
• Use hashtags: Hashtags are helpful for posting on platforms like TikTok as they’ll make your content material searchable and make it simpler for customers to seek out your content material.
• Like, reply, and remark: Boosting engagement on TikTok is vital to gaining a following on the platform. Repeatedly liking content material, responding to feedback in your movies, and commenting on different folks’s movies is other ways to advertise your enterprise on TikTok.

Ought to your enterprise create TikTok movies?

If your enterprise is on the lookout for a singular and interesting strategy to market itself and enhance model consciousness, TikTok movies generally is a priceless advertising and marketing instrument. With over a billion energetic customers, TikTok gives an enormous and numerous viewers that companies can faucet into. It’s also possible to pair TikTok advertising and marketing with different platforms. Study what’s Cameo and leverage different social media platforms as properly.

Listed here are some explanation why creating TikTok movies, mixed with understanding what Cameo is, may gain advantage your enterprise:

• Attain a Wider Viewers: TikTok’s recognition spans throughout numerous age teams, making it a platform the place companies can attain each youthful and older demographics.
• Present Character and Creativity: TikTok’s short-form movies enable companies to showcase their character, creativity, and model id in enjoyable and fascinating methods.
• Improve Model Visibility: By creating entertaining and shareable content material, your enterprise can probably go viral, resulting in elevated model visibility and natural progress.
• Capitalize on Tendencies: TikTok is understood for its viral challenges and traits. Taking part in these traits can put your enterprise in entrance of a bigger viewers and maintain your content material related.
• Join with Influencers: Collaborating with TikTok influencers, together with these from Cameo, might help expose your model to their followers and increase your credibility.
• Drive Web site Site visitors and Gross sales: TikTok permits companies to hyperlink their web sites immediately of their profiles, making it simpler for customers to go to your web site and probably make a purchase order.
• Cross-Promotion with Different Platforms: You may leverage TikTok advertising and marketing by cross-promoting your content material on different social media platforms, reaching a broader viewers.
• Humanize Your Model: Showcasing behind-the-scenes footage, group members, or buyer testimonials in TikTok movies can humanize your model and create a extra relatable picture.
• Keep Related with Youthful Audiences: In case your target market contains Gen Z and youthful millennials, having a presence on TikTok is essential to staying related and linked with these demographics.
• Increase Engagement and Interactivity: TikTok’s interactive options, reminiscent of duets and challenges, encourage person engagement together with your content material, fostering a way of neighborhood round your model.

Whereas TikTok generally is a highly effective advertising and marketing instrument, it’s important to tailor your content material to the platform’s distinctive model and viewers preferences. Remember the fact that authenticity and creativity are key to success on TikTok. Earlier than diving in, assess whether or not your model and content material align with TikTok’s tradition and discover how different companies in your business are utilizing the platform successfully.

By creating compelling and entertaining TikTok movies, your enterprise can achieve publicity, construct a loyal following, and improve its total advertising and marketing technique. Experimenting with TikTok advertising and marketing alongside different social media platforms and understanding what Cameo gives can result in a well-rounded and efficient advertising and marketing strategy that resonates together with your target market.

If your enterprise is on the lookout for a singular strategy to market itself and enhance model consciousness, TikTok movies generally is a useful advertising and marketing instrument for your enterprise. It’s also possible to pair TikTok advertising and marketing with different platforms. Study what’s Cameo and leverage different social media platforms as properly.

The Impression of TikTok Influencers on Shopper Conduct

Influencing Buying Choices

TikTok influencers have a major influence on their followers’ buying choices. Their capacity to create relatable and interesting content material resonates with viewers, typically resulting in elevated curiosity within the services or products they endorse.

Setting Tendencies

TikTok influencers are trendsetters. Their artistic content material typically goes viral, setting new traits in vogue, magnificence, life-style, and extra. Manufacturers can leverage these traits to align their merchandise with present shopper pursuits.

Constructing Model Belief

Influencers with a loyal following can improve model belief. When a well-respected TikTok influencer recommends a product, their followers usually tend to belief and take a look at the product themselves.

Reaching a Numerous Viewers

TikTok’s numerous person base permits influencers to achieve a variety of demographics. This range supplies manufacturers with the chance to focus on particular segments or broaden their total market attain.

The Evolving Panorama of Influencer Advertising and marketing

Micro-Influencers are Rising

Micro-influencers on TikTok, although they’ve smaller followings, typically boast increased engagement charges. Manufacturers are more and more partnering with these influencers for his or her genuine reference to area of interest audiences.

Authenticity and Relatability

The shift in direction of authenticity in advertising and marketing is obvious on TikTok. Customers worth real, relatable content material over polished ads. Influencers who keep authenticity are likely to have extra engaged and dependable followers.

Leveraging Consumer-Generated Content material

Manufacturers are tapping into user-generated content material, encouraging TikTok customers to create content material round their merchandise. This strategy not solely will increase engagement but in addition supplies manufacturers with a wealth of genuine promotional materials.

Cross-Platform Promotion

Many TikTok influencers are energetic throughout numerous social media platforms. Manufacturers typically collaborate with influencers for cross-platform campaigns, maximizing attain and reinforcing messaging.

Maximizing the Energy of TikTok Influencers

Understanding the affect of TikTok personalities on shopper conduct and the traits in influencer advertising and marketing is essential for manufacturers trying to set up a presence on the platform. By partnering with the suitable influencers, manufacturers can leverage their creativity and affect to achieve a wider viewers, drive engagement, and finally increase their market presence.

How will you use TikTok for Enterprise?

You should use TikTok for Enterprise by organising a enterprise account on TikTok and partnering with TikTok influencers to advertise your TikTok for Enterprise account.

How a lot ought to a model pay TikTok influencers?

When contemplating a partnership with TikTok influencers, it’s essential to know that their charges can range considerably based mostly on a number of elements. These elements embody their social media following, area of interest or business focus, and the extent of engagement they’ve with their followers. Listed here are some key factors to contemplate:

• Social Media Following: TikTok influencers with bigger followings usually command increased charges for model partnerships. Influencers with hundreds of thousands of followers have a broader attain and might probably expose a model to an enormous viewers.
• Area of interest or Business Focus: The area of interest or business that the influencer makes a speciality of may influence their charges. Influencers who’re extremely regarded in particular industries or niches might cost increased charges because of their experience and authority in that space.
• Stage of Engagement: Engagement is a vital metric for evaluating an influencer’s effectiveness. Influencers with excessive engagement charges, that means their followers actively work together with their content material, are sometimes extra wanted by manufacturers and will cost increased charges.
• Partnership Scope: The scope of the model partnership may affect the charges. Longer-term partnerships or campaigns that require extra effort and content material creation might include increased worth tags.
• Model Repute: Established manufacturers with robust reputations might have extra negotiating energy and will probably safe extra favorable charges from influencers.
• Influencer’s Attain and Impression: Manufacturers must also think about the influencer’s potential influence on their target market. An influencer who can resonate strongly with the model’s goal demographic could also be price the next funding.

It’s vital for manufacturers to do their analysis and thoroughly consider potential influencers to make sure they align with their model values and aims.

The return on funding may be substantial when partnering with the suitable TikTok influencers, as their genuine and interesting content material can drive model consciousness, attain new audiences, and increase total model credibility.

Nevertheless, manufacturers needs to be conscious of their price range constraints and choose influencers whose charges align with their advertising and marketing targets. By forming profitable partnerships with TikTok influencers, manufacturers can faucet into the platform’s huge viewers and successfully leverage the facility of influencer advertising and marketing.

How do you discover the most effective TikTok influencers?

Discovering the most effective TikTok influencers to your model requires a strategic strategy to make sure alignment together with your advertising and marketing targets and target market. One efficient methodology is to discover the platform’s ‘For You’ web page, which options trending TikTokers fashionable with customers.

Moreover, conducting focused searches utilizing related key phrases and hashtags might help uncover influencers whose content material aligns together with your model. Using influencer advertising and marketing platforms may streamline the method, offering priceless insights into metrics, viewers demographics, and previous collaborations to determine appropriate companions.

Assessing engagement metrics, analyzing model alignment, and contemplating micro-influencers are key elements in making knowledgeable choices.

Constructing robust relationships with influencers who share your model’s values can result in genuine and impactful collaborations, enhancing model visibility and interesting your target market successfully.

By leveraging TikTok influencers strategically, manufacturers can faucet into the platform’s immense attain and creativity to drive profitable advertising and marketing campaigns.

Who’s the highest TikTok influencer for humorous movies?

Sarah Cooper has established herself as one of many high TikTok influencers for humorous movies and comedic skits on the platform. Along with her distinctive humorousness and expertise for creating hilarious content material, she has amassed a big following of engaged viewers.

Via her comedic performances, lip-syncing, and inventive skits, Sarah constantly entertains her viewers and garners widespread appreciation for her comedic prowess.

Her relatable and witty content material resonates with viewers, making her a favourite amongst these searching for laughter and light-hearted leisure on TikTok.

As one of many main influencers within the humorous movies area of interest, Sarah Cooper continues to thrill and captivate audiences, solidifying her place as a high influencer within the TikTok neighborhood.

Who’s the preferred TikTok influencer for lip-syncing movies?

Charlie D’Amelio has risen to fame as one of the crucial fashionable TikTok influencers, notably identified for her distinctive lip-syncing movies and interesting content material. Along with her infectious power and spectacular dance strikes, she has captured the hearts of hundreds of thousands of followers worldwide.

Charlie’s expertise for syncing her lip actions with catchy songs and sound bites has made her a standout star on TikTok, incomes her widespread recognition and admiration.

Her capacity to attach along with her viewers by way of relatable and entertaining lip-syncing movies has contributed to her immense recognition and steady progress on the platform.

As the highest influencer for lip-syncing movies, Charlie D’Amelio continues to be a driving drive within the TikTok neighborhood and a task mannequin for aspiring content material creators.

Who’s the highest-paid influencer on TikTok?

Charlie D’Amelio is undeniably one of many highest-paid influencers on TikTok, and her spectacular earnings are a testomony to her immense recognition and affect on the platform.

With over hundreds of thousands of followers on TikTok and a large presence on different social media platforms like Instagram, she has change into a sought-after determine for manufacturers and advertisers.

Her capacity to attach with an enormous and engaged viewers has made her a profitable selection for partnerships and endorsements, resulting in substantial monetary success for the younger influencer.

Because the highest-paid influencer on TikTok, Charlie D’Amelio’s affect extends past the app, making her a outstanding determine on the earth of social media advertising and marketing and digital leisure.

Picture: Envato Components