October 27, 2025
Coco Granderson partnered with Ron Robinson, the chemist behind Rhode, to convey Sure Day to teenagers.
Coco Granderson believes in a superb skincare routine, even at 13.
{The teenager} has self-funded her skincare line, Sure Day, with backing from a widely known trade skilled. Coco was in a position to usher in chemist Ron Robinson into her endeavors.
Robinson is already often called the chemist who helped Hailey Bieber set up her magnificence and skincare model, Rhode. As a beauty chemist, Robinson consulted on the event of the formulation for its signature merchandise. After e.l.f. acquired the model for $1 billion, Robinson has partnered with a Black-owned skincare model whereas it finds its personal success.
In line with AfroTech, Robinson has an fairness stake and is listed as a co-owner of Sure Day. Launching on the prime of October, Sure Day rolled out its first batch of merchandise, together with Float Foam Cleanser, Whip Dream Moisturizer, and Lip Sweetie Lip Masks.
Coco confirmed off the merchandise herself, befitting younger women and adults who need useful elements and brilliant packaging.
Coco determined to interrupt into the booming skincare trade after noticing many manufacturers didn’t cater to her teenage demographic. The 13-year-old wished to prioritize merchandise that will attraction to women like her whereas nonetheless caring for his or her evolving pores and skin.
“I wish to launch a model as a result of I used to be like, ‘Nobody’s making skincare for youths, and if they’re, it doesn’t tick the field, as a result of both it’s not cute or it doesn’t really assist,” Coco informed Shiny.
Her thought lastly reached Robinson, who believed in her mission and keenness to diversify the skincare recreation. The model’s method consists of probiotics, centella asiatica, and antioxidants. Nonetheless, its precedence is to be an interesting means for younger folks to get into skincare safely.
He shared, “I wished to assist these younger customers construct a wholesome routine round sustaining their barrier, hydrating, defending their pores and skin, and giving them that glow.”
Moreover, because the model takes off, its Black lady founder is main the cost for youth-focused skincare. With an emphasis on making pores and skin glow, it consists of dream-like names in its merchandise. The skincare line even boasts an inexpensive value vary of $15 to $26. Its “Sleepover Set,” consisting of the 4 preliminary merchandise, additionally goes for $72.
As Coco builds her personal lane within the magnificence sphere, she desires to assist teen women develop their confidence and group, one face masks at a time.
“Skincare is my self-care,” she wrote on its web site. YES DAY is for me, my mates and folks like us who wish to dwell their boldest, baddest lives. Filled with positivity, freed from worries.”
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